ASOS Black Friday 2025 Sale - What to Expect & When

ASOS consistently offers some of the best deals over of the year over Thanksgiving weekend. Here’s everything you need to know about ASOS’ upcoming Black Friday sale in 2025.

When Does the Sale Begin?

ASOS’ Black Friday sale is expected to officially kick off at asos.com on Black Friday itself, November 28, 2025. While ASOS typically offers pre-Black Friday specials and early access deals leading up to the main event, these discounts are usually not as good as what you’ll see during the main event.

If last year’s timeline is anything to go by, the sale will run through the entire weekend, ending on Sunday night, November 30, 2025 (a new Cyber Monday event typically follows immediately afterwards). This gives you a full three days to take advantage of site-wide discounts, but don’t wait too long—popular items tend to sell out quickly.

What Kind of Discounts Can You Expect?

Here’s a breakdown of the types of deals you’ll likely see:

Up to 70% Off Site-Wide
The headline discount for ASOS Black Friday sales is typically up to 70% off across a huge range of products, including clothing, footwear, accessories, and beauty items. These markdowns apply to selected items from ASOS’ own in-house brands as well as popular labels like Nike, Adidas, Topshop, Puma, and more. The 70% off is usually a “while supplies last” situation, so if there’s something you really want, don’t wait too long to grab it.
Extra 20% Off with Coupon Code
On top of the existing markdowns, ASOS usually releases a coupon code that takes an extra 20% off already-discounted items. Last year, the code was SAVE20. It’s worth noting that the code can usually be used multiple times per customer, but there is a maximum pre-discount spending limit per order—last year, it was $789.55.
Exclusions and Restrictions
It’s important to keep in mind that the extra 20% coupon code typically comes with some exclusions:
- The code cannot be used with other promo codes or offers.
- It doesn’t apply to gift vouchers, delivery charges, ASOS Premier Delivery subscriptions, or items on ASOS Marketplace.
- Some products are marked as excluded from promotions, so not everything on the site will be eligible.
- Country restrictions may also apply, so check the details if you’re shopping from outside the U.S.