Here in 2025, American Eagle is once again expected to launch its Cyber Monday event right after their Black Friday sale ends. Here’s a look at the deals usually appear and when the event is expected to take place.
When the sale is likely to happen
American Eagle has followed a pattern for years, starting Cyber Monday deals the day before the official date. In 2025, that means the sale is expected to kick off on Sunday, November 30, 2025 and end on Monday, December 1, 2025 or until items sell out. The event is expected to run exclusively at ae.com.
What discount levels to expect
For 2025, the store is likely to repeat offers similar to last year’s event. That includes 40 to 50% off across American Eagle and Aerie lines, with jeans, sweatshirts, and new arrivals all part of the promotion. Sweatshirts in particular often reach the 50% mark, making them one of the better categories to look out for. Free shipping usually kicks in on orders over $75. Clearance sections may see markdowns stacked on top of these base discounts, with some items reaching as much as 70% off.
Examples from past years
Last year, a Whoa So Soft crew neck sweater dropped from $49.95 to $29. A barrel jean style went down to around $30, which was roughly 40% off. Aerie sweaters and quarter-zip sweatshirts also sold for $29, about half their original price. Even smaller accessories like slip-on slippers were included, falling from $45 to $27. Outerwear such as faux fur jackets and sherpa pullovers were also discounted around 40%.
Risks and limitations
There are always a few caveats to keep in mind. Many of the best deals are marked as final sale, meaning they can’t be returned or exchanged. Some new arrival pieces, especially collaborations, may be excluded. Stock can also vary by region, which means not every deal appears everywhere.
Last Year’s Cyber Monday Ad
Cyber Monday Ad History
You’ll find an archive of the last few years of American Eagle Outfitters’ Cyber Monday ad scans below — Enjoy!

Questions & Comments
What’s on your American Eagle shopping list this Cyber Monday? Jeans? A new hoodie? Let us know in the comments.