American Eagle Outfitters Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at American Eagle Outfitters’ Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come. More often than not, the sales are usually pretty similar from year to year and they usually run a 40% off site and storewide sale.

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Expected 2020 Start & End Times

American Eagle’s Black Friday sale typically runs for over a week so you should have plenty of time to take advantage of the offer this year if history repeats itself. Just keep in mind that the current COVID-19 coronavirus pandemic is causing many stores and malls/outlet centers to close on Thanksgiving day itself. If you plan on shopping in-person then be sure to check ahead for AE’s store hours and sale dates in your neighborhood.

  • Expected sale start date: Friday November 20, 2020 at 6:00AM ET (that’s a week before Black Friday).
  • Expected sale end date: Sunday November 29, 2020 at 4:00AM ET (around this time they will likely start their Cyber Monday sale).

Current Offers

We’re including a full list of AE’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 22, 2019: You’ve waited for it and now it’s here — American Eagle’s Black Friday begins right now!

Shop or your nearest American Eagle Outfitters or Aerie retail store in the U.S. and Canada to get 40% off your entire purchase. That includes all your favorite AEO jeans, just in time to keep your legs warm through winter. There’s also a handful of doorbuster specials listed on their site so be sure to check that out as well.

As is with all most store-wide sales that you’ll come across on Black Friday, some exclusions and restrictions will apply. Most notably are items in the Holiday Deals Shop, Aerie Deals Shop, Aerie undies, Aerie PJ pants, AEO APT, American Beagle, and Gift Card purchases, all of which are disqualified under this promotion. Other terms apply so be sure to see all the details posted in the ad scan below. Offer available until 4:00AM ET on December 1, 2019 or while supplies last. Happy shopping!


Need to see some of American Eagle’s older Black Friday ads from previous years? Then follow the links below.

  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What are you planning on picking up this year at AEO over Thanksgiving weekend? Let us know in the comments below.

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