American Eagle Outfitters Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until American Eagle Outfitters’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Updated on Friday November 20, 2020: You’ve waited for it and now it’s here — American Eagle’s Black Friday sale begins right now!

Shop or your nearest American Eagle Outfitters or Aerie retail store in the U.S. and Canada to get 40% off deals across the store. Plus all your favorite AEO jeans, just in time to keep your legs warm through winter, are up to 30% off. There’s also a handful of doorbuster specials listed on their site so be sure to check that out as well. Everything is available while supplies last.

Some exclusions and restrictions will apply. Most notably are items in the Holiday Deals Shop, Aerie Deals Shop, Aerie undies, Aerie PJ pants, AEO APT, American Beagle, and Gift Card purchases, all of which are disqualified under this promotion. Other terms apply so be sure to see all the details posted in the ad scan below. Happy shopping!

Expected 2020 Start & End Times

American Eagle’s Black Friday sale typically runs for over a week so you should have plenty of time to take advantage of the offer this year if history repeats itself. Just keep in mind that the current COVID-19 coronavirus pandemic is causing many stores and malls/outlet centers to close on Thanksgiving day itself. If you plan on shopping in-person then be sure to check ahead for AE’s store hours and sale dates in your neighborhood.

  • Confirmed sale start date: Friday November 20, 2020.
  • Expected sale end date: Sunday November 29, 2020 at 4:00AM ET (around this time they will likely start their Cyber Monday sale).

Current Offers

We’re including a full list of AE’s current offers and coupons below. It’s always wise to double check what other deals are now live before heading out to shop. Good luck!


Need to see some of American Eagle’s older Black Friday ads from previous years? Then follow the links below.

  • 2020: Page 1, 2 and 3.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What are you planning on picking up this year at AEO over Thanksgiving weekend? Let us know in the comments below.

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