What to expect at American Eagle Outfitters’ Black Friday 2023 Sale

We’re already looking forward to American Eagle Outfitters’ Black Friday 2023 sale. And although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

For as long as we can remember, American Eagle’s Black Friday sale has always run for over a week. That means if the trend continues, you should have plenty of time to take advantage of the offers this year. Based on last year’s sales schedule, here are the sale start and end dates that we are predicting here in 2023:

  • Expected BF sale start date: Friday November 17, 2023 (that’s a full week before Black Friday itself).
  • Expected BF sale end date: Sunday November 26, 2023 at 4:00AM ET (around this time they will likely start their Cyber Monday sale).

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Current Offers

We’re including a full list of AE’s current offers and coupons below. It’s always a good idea to double check the offers that are now live before heading out to shop their site. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 18, 2022: You’ve waited for it and now it’s here — American Eagle’s Black Friday sale begins right now!

Shop ae.com or your nearest American Eagle Outfitters or Aerie retail store in the U.S. and Canada to get 30% off deals across the store (no code needed, sale prices already marked). Plus all your favorite AEO jeans, just in time to keep your legs warm through winter, are up to 25% off. There’s also a handful of doorbuster specials listed on their site so be sure to check that out as well. Everything is available while supplies last.

Some exclusions and restrictions will apply. Most notably are items in the Holiday Deals Shop, Aerie Deals Shop, Aerie undies, Aerie PJ pants, AEO APT, American Beagle, and Gift Card purchases, all of which are disqualified under this promotion. Other terms apply so be sure to see all the details posted in the ad scan below. Sale expected to last through on Sunday November 27, 2022 at 5:00AM ET but will likely then be replaced with a similar 2-day Cyber Monday sale. Good luck and happy shopping!

Ad History

What did American Eagle offer at last year’s Black Friday sale? How about two years ago? Follow the links below to view some of their previous Black Friday ads to compare the deals.

  • 2022: Page 1, 2, 3, 4 and 5.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1, 2 and 3.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1 and 2.
Outside of the American Eagle Outfitters Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What are you planning on picking up this year at AEO over Thanksgiving weekend? Let us know in the comments below.

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