American Eagle Outfitters Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at American Eagle Outfitters’ Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come. More often than not, the sales are usually pretty similar from year to year.

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Last Year’s Black Friday Sale Details

Updated on Friday November 22, 2019: You’ve waited for it and now it’s here — American Eagle’s Black Friday begins right now!

Shop or your nearest American Eagle Outfitters or Aerie retail store in the U.S. and Canada to get 40% off your entire purchase. That includes all your favorite AEO jeans, just in time to keep your legs warm through winter. There’s also a handful of doorbuster specials listed on their site so be sure to check that out as well.

As is with all most store-wide sales that you’ll come across on Black Friday, some exclusions and restrictions will apply. Most notably are items in the Holiday Deals Shop, Aerie Deals Shop, Aerie undies, Aerie PJ pants, AEO APT, American Beagle, and Gift Card purchases, all of which are disqualified under this promotion. Other terms apply so be sure to see all the details posted in the ad scan below. Offer available until 4:00AM ET on December 1, 2019 or while supplies last. Happy shopping!

American Eagle’s Ad Copy & Terms

Expected Start & End Times

Here are American Eagle Outfitters’ Black Friday sale dates that we are expecting this year based off of what we observed last year:

  • Expected start date: November 20, 2020 at 6:00AM ET
  • Expected end date: November 29, 2020 at 4:00AM ET (around this time they will likely start their Cyber Monday sale).

Current Offers

We’re including a full list of AEO’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!


Need to see some of American Eagle’s older Black Friday ads from previous years? Then follow the links below.

  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What are you planning on picking up this year at AEO over Thanksgiving weekend? Let us know in the comments below.

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