Updated on Wednesday, October 14, 2026: Alex and Ani has not yet announced its Black Friday 2026 sale, but last year’s event gives us a good baseline.
In 2025, the sale started on Thanksgiving morning and ran through Cyber Monday, with up to 40% off sale styles plus an extra 15% off sitewide at alexandani.com. The discounts were applied automatically, so no promo code was required.
For 2026, we expect another Thanksgiving-week launch, with the strongest savings likely concentrated on sale jewelry and giftable styles.
Alex and Ani Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected sale start | Around November 26–27 |
| Thanksgiving | November 26 |
| Black Friday | November 27 |
| Cyber Monday | November 30 |
| Sale merchandise | Up to roughly 40% off |
| Extra sitewide discount | Around 10%–20% off |
| Bracelets and bangles | Strong selection likely |
| Necklaces and earrings | Likely included |
| Promo code | Probably not required |
| Expected sale end | Around Cyber Monday |
These are predictions until Alex and Ani publishes its official 2026 terms.
When Will Alex and Ani Black Friday 2026 Start?
Our best estimate is Thanksgiving Day, November 26, or Black Friday itself.
Last year’s promotion began at 8:00 AM Eastern on Thanksgiving and ran through December 1.
Alex and Ani may move slightly earlier this year, but based on 2025, there is no strong reason to expect a very early November launch.
What Did Alex and Ani Offer Last Black Friday?
The 2025 offer had two layers of savings:
| 2025 Offer | Black Friday Deal |
|---|---|
| Sale styles | Up to 40% off |
| Additional discount | Extra 15% off sitewide |
| Promo code | None required |
| Sale period | Nov. 27–Dec. 1 |
The sale covered a wide mix of bracelets, bangles, necklaces, earrings and gift sets.
That combination of markdowns plus an extra sitewide discount is the number to watch in 2026.
Bracelets Should Be the Main Category
Alex and Ani is still best known for bracelets, especially charm styles, bangles and stackable designs.
Those are likely to make up a large part of the Black Friday assortment again this year. If the 2026 event follows last year’s structure, older or already discounted styles could offer the deepest savings.
For full-price pieces, an extra 15%–20% off would be fairly typical. Sale items reaching 40% off or more are more interesting.
Necklaces, Earrings and Gift Sets Are Worth Checking
Black Friday is also a practical time to look beyond bracelets.
Necklaces, earrings and coordinated gift sets were all part of last year’s sale selection.
Gift sets can be especially useful during the holidays because the presentation is already handled, and sale pricing can bring the cost below buying several pieces separately.
Expect Some Exclusions
Not every Alex and Ani product qualifies for every promotion.
Last year’s Black Friday exclusions included e-gift cards, gift packaging, selected licensed styles and corporate gifting orders.
Current promotional terms also regularly exclude licensed collaborations and e-gift cards and usually do not allow stacking with other discounts. We would expect similar restrictions in 2026.
Join Jewelry Love Club Before Black Friday
Alex and Ani’s Jewelry Love Club is worth checking before you shop.
Members earn points on qualifying purchases, and those points can be redeemed for rewards through the account dashboard. Points currently remain valid for 12 months from the date they are earned.
One thing to keep in mind: rewards cannot be applied retroactively after an order has already been placed.
If you plan to shop Black Friday, it makes sense to sign in before checkout rather than trying to sort it out afterward.
Current Promotions Give Us a Useful Benchmark
Alex and Ani runs sizable promotions outside Black Friday too.
The brand’s current private-sale section has featured 25% off selected merchandise, while some outlet styles are marked down much further.
That means a plain 20%–25% Black Friday discount would not be particularly special on its own. The better value would come from stacking a sitewide discount onto already reduced merchandise, similar to what happened in 2025.
Returns Are Fairly Straightforward
For U.S. customers, eligible items can generally be returned within 30 days of delivery.
Returned jewelry must be unworn and have the UPC tag or original packaging. Refunds are reduced by shipping charges, discounts and a $6.95 handling fee. Clearance, final-sale and personalized engraved items are not eligible for return or exchange.
That matters if you are buying deeply discounted jewelry as a gift.
International customers should be more careful: Alex and Ani currently states that international sales are final.
Should You Wait for Cyber Monday?
Probably not if the style you want is already discounted.
Last year’s Black Friday sale continued through Cyber Monday, so there was no need to wait for a separate Monday-only event.
With jewelry, availability is the bigger concern. Popular charms, finishes and gift sets can sell out before the promotion ends.
If a piece you want is already 40% off and still qualifies for an additional discount, that is usually a good time to buy.
When Will the Alex and Ani Black Friday 2026 Sale Be Announced?
Late November is our best estimate.
The 2025 event did not begin until Thanksgiving morning, so we would expect the full 2026 offer to appear fairly close to Thanksgiving again.
Once Alex and Ani releases its 2026 Black Friday sale, we’ll update this page with the confirmed dates, discount structure, exclusions and standout jewelry deals.
Until then, you can see the Alex and Ani Black Friday 2025 ad and complete ad history below.
Black Friday Ad History
Is Alex and Ani’s Black Friday sale this year as good, better or worse than those from previous years? Follow the links below to view their ad archive to compare!
- 2025: Page 1, 2, 3 and 4.
- 2024: Page 1, 2 and 3.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
Questions & Comments
What are you planning on getting at Alex and Ani this Thanksgiving weekend? Leave your comments below.