If you’re a fan of cozy loungewear, stylish intimates, or everyday essentials, then Aerie’s Black Friday Sale is an event you won’t want to miss. Here’s everything we know so far about what to expect, including likely sale dates, potential discounts, and what deals to prioritize during this year’s sale.
Expecting 2025 Sale Dates
Aerie’s Black Friday Sale is expected to officially begin on Monday, November 24, 2025, giving you nearly a full week to take advantage of the discounts. You’ll be able to shop both at ae.com/aerie and at your nearest Aerie retail store.
Last year the sale continued through Thanksgiving weekend until Sunday morning, ending at 5:00 AM ET (this year that would be Sunday, November 30, 2025).
After the Black Friday sale wraps up, it’s likely that Aerie will transition into their Cyber Monday Sale, a two-day event that typically kicks off later that same day. While Cyber Monday often features similar discounts, there may be online-exclusive offers worth checking out.
Expected Discounts
One of the standout features of Aerie’s Black Friday event is the simplicity and breadth of the discounts. In 2025, you can expect to see 40% off nearly everything storewide, based on previous years’ promotions.
Doorbuster Deals
Alongside the general storewide discount, Aerie typically sweetens the sale with a handful of doorbuster deals. One of the highlights we’re expecting is their popular undies promotion, likely priced at 10 for $35. This is a substantial savings compared to their regular price per pair, and it’s an excellent time to stock up on these everyday essentials.
Free Gift with Purchase
Aerie has also been known to offer a free gift with a minimum purchase during their Black Friday Sale. Last year, for example, shoppers who spent $125 or more in stores received a free blanket. While it’s not confirmed if a similar offer will return this year, it’s worth keeping an eye out for, especially if you’re planning a larger purchase.
What to Buy During the Event
Given the wide-reaching nature of Aerie’s Black Friday discounts, this sale is the perfect opportunity to pick up a mix of essentials and seasonal favorites. Here’s a breakdown of what to prioritize during the event:
1. Undies
The 10 for $35 doorbuster deal on undies is always a major draw. Whether you prefer Aerie’s seamless styles, lace details, or cotton classics, this is a chance to stock up on a variety of colors and designs at a fraction of the regular cost.
2. Bras and Bralettes
With 40% off storewide, Aerie’s bras and bralettes are likely to be a hot ticket. Known for their comfort and inclusivity, these are a great option for everyday wear. Keep an eye out for their Real Me collection or seasonal styles that are perfect for layering.
3. Leggings and Activewear
Aerie’s leggings and activewear are consistently popular for their blend of style, comfort, and durability. During Black Friday, you can grab these wardrobe staples for less, whether you’re after high-waisted leggings, joggers, or workout tops.
4. Cozy Loungewear
Aerie is practically synonymous with loungewear, and their Black Friday Sale is the ideal time to upgrade your collection of cozy sweaters, oversized hoodies, and pajama sets. These pieces also make excellent holiday gifts for friends and family.
5. Accessories and Seasonal Favorites
Don’t forget to browse Aerie’s selection of cold-weather accessories, like scarves, socks, and hats, which are likely included in the sale. These affordable extras can add a touch of style to your winter wardrobe.
Last Year’s Black Friday Ad
Aerie’s Black Friday Ad History
Was Aerie’s Black Friday sale last year the same, better or worse than this year’s sale? Take a look at their Black Friday ad history to find out.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1 and 2.
- 2016: Page 1, 2, 3 and 4.
Questions & Comments
What are you planning on getting this year at Aerie’s Black Friday sale? Or will you be waiting to shop on Cyber Monday? Let us know in the comments below.