Splendid’s Black Friday sale is just around the corner. Based on previous years, the sale is likely to start with early access deals, expand into a full sitewide sale, feature special discounts on certain categories around Thanksgiving, and finish strong with Cyber Monday online offers. Here’s a breakdown of what you can expect and when.
Expected Early Access Deals
Splendid usually opens the sale early for select items before the main event at splendid.com. Last year, this early access started in mid-November (this year it’s expected to kick off on Thursday, November 14, 2025). They began the event with:
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40% off select sale items
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Promo code: HEADSTART
Main Black Friday 2025 Sale Period
Once the early access period ends, Splendid typically launches the main sitewide sale. In 2024:
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40% off sitewide for a limited audience with the promo code FRIDAYVIP, expected to begin on starting November 18, 2025.
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Then opened to everyone with 40% off using the code FRIDAY, likely a few days later (predicted to begin on November 22, 2025).
Thanksgiving Day Specials
Thanksgiving itself usually brings the most notable discounts, especially on categories like sleepwear and outerwear. Last year:
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40% off sitewide
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50% off sleepwear and outerwear
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Sale ran through Saturday night (this year that’s on November 28, 2025)
On Sunday, the sale generally returns to its standard 40% off sitewide discount for just one day.
Cyber Monday Deals
Cyber Monday is typically reserved for online-exclusive offers, often with extra discounts on specific categories. Last year:
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40% off sitewide
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50% off all sweaters
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Promo code: CYBER
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Promotion ran for 48 hours only
Expect 2025 to follow a similar pattern, with a short window for online-only deals. Sweaters and seasonal knits are usually the highlight.
Product Categories to Watch
Certain categories tend to get the most attention during Splendid’s Black Friday sale:
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Sweaters: Cozy knits and cardigans often see up to 50% off, especially during Cyber Monday
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Sleepwear: Flannels, robes, and lounge sets can reach 50% off during Thanksgiving specials
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Outerwear: Jackets and coats are often included in the Thanksgiving deals
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Basics: T-shirts, tanks, and joggers generally fall under the 40% off sitewide discount
Keep an eye on these categories to catch the biggest savings.
Typical Discounts and Limitations
Throughout the sale, there are a few standard rules to keep in mind:
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Discounts usually cannot be combined with other offers
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They are not valid on previous purchases
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Gift cards are excluded
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see Splendid’s Black Friday ads from the last few years? Then follow the links below to view their ad scan archive.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
Questions & Comments
What are some of your favorite Splendid styles this season? Found anything worth sharing? Will you be shopping for Black Friday deals online or at the outlets stores this holiday weekend? Let us know in the comments below.