Updated on Tuesday, November 25, 2025: Blue Nile has kicked off its Black Friday 2025 sale, offering some of its best jewelry discounts of the year. Here’s what you need to know, including confirmed sale dates, discounts, promo codes, and top items to shop.
Black Friday 2025 Sale Dates
The Blue Nile Black Friday 2025 sale is live now at bluenile.com and runs through Monday, December 8, 2025, at 11:59 PM EST, or while supplies last. Personalized items have a slightly shorter promotion window, ending on Sunday, November 30, 2025, at 11:59 PM EST. Since inventory is limited on high-demand items, early shopping is recommended to secure your favorites.
Confirmed Discounts and Offers
For Black Friday 2025, Blue Nile is offering:
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Up to 40% off select jewelry: Applies only to select items. To redeem, use promo code ehbfcm25 at checkout. Discounts are not automatically applied and cannot be combined with other offers. Exclusions include loose diamonds, loose gemstones, “Design Your Own” diamond jewelry, custom orders, duties, taxes, shipping insurance, and prior sale merchandise.
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Personalized collection at 20% off: Discounts automatically applied at checkout for eligible items. Promotion ends November 30, 2025. Cannot be combined with other offers.
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Same-day and next-day shipping available on many items.
Featured Deals
Some of this year’s standout deals include:
- Petite Diamond Huggie Mini-Hoop Earrings in 14k Yellow Gold: ~$490 → $294 (-40%)
- Lab Grown Pavé Diamond Overlayed Circle Pendant, 14k Yellow Gold (1/4 Ct. Tw.): ~$1,290 → $774 (-40%)
- Four Prong Basket Solitaire Lab Grown Diamond Pendant in 14K White Gold (1 1/2 Ct. Tw., F-G / VS2-SI1): ~$1,640 → $1,066 (-35%)
- 7″ Four Prong Lab-Grown Diamond Tennis Bracelet in 14K Yellow Gold (2 Ct. Tw.): ~$2,910 → $1,746 (-40%)
- Twisted Dome Ring in 14k Italian Yellow Gold: ~$940 → $846 (-10%)
- Comfort Fit Wedding Ring in Classic Gray Tungsten Carbide (6mm): ~$290 → $203 (-30%)
- Scalloped Pavé Diamond Ring in Platinum (1/2 Ct. Tw.): ~$1,860 → $1,302 (-30%)
Blue Nile’s Black Friday 2025 Ad & Official Terms
We’re seeing a lot of Black Friday deals on jewelry this year coming from Zales, Jared Jewelers and Helzberg Diamonds. Even Costco has some fantastic jewelry on sale this Thanksgiving weekend, so be sure to check out these stores as well.
Blue Nile’s Black Friday Ad History
What were Blue Nile’s Black Friday doorbuster specials last year? How about the year before that? You can view their previous years’ ads posted below to learn more.
- 2025: Page 1 and 2.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1, 2, 3, 4 and 5.
- 2020: Page 1, 2, 3, 4, 5 and 6.
- 2019: Page 1, 2, 3, 4, 5 and 6.
- 2018: Page 1, 2, 3 and 4.
Questions & Comments
Which one of Blue Nile’s sparkly jewelry has caught your eye? Are you shopping for yourself or looking for something special to put underneath the Christmas tree for a loved one? Let us know in the comments below.