
If you’re waiting for a big Cyber Monday surprise from GAP this year, don’t hold your breath. Based on past patterns, GAP doesn’t launch a separate Cyber Monday event. Instead, its Black Friday sale simply rolls through the weekend and wraps up right after Cyber Monday. That means you’ll see the same great deals available from Thanksgiving Day straight through to the beginning of December.
So if you missed out on the early part of the Black Friday sale, Cyber Monday is basically your last call to grab the same discounts before they disappear.
When Will GAP’s Black Friday/Cyber Monday 2025 Sale Take Place?
GAP is expected to begin its main holiday promotions on Thanksgiving Day, Thursday, November 27, 2025. The sale typically continues through the weekend and ends the following Tuesday (this year that would be on December 2, 2025, the day after Cyber Monday).
Although there will likely be no separate “Cyber Monday-only” event, occasionally, GAP will add a small online perk like free shipping.
What the Sale Usually Looks Like
Expect GAP to bring back its familiar layered structure of deals, which has become standard for their major holiday promotions:
- 
Up to 60% off select “Really Big Deals” 
- 
Around 50% off sitewide or storewide 
- 
Occasionally, an extra 10% off with a promo code 
While the site tends to shout “Ends Tonight!” or “Final Hours!”, the truth is that the prices often remain stable through Cyber Monday. The only thing that tends to shift is which specific items fall under the biggest discounts.
Where to Find the Deals
All of GAP’s major brands typically participate in the same online sale, including:
- 
GapBody 
- 
GapKids 
- 
babyGap 
These offers are usually limited to U.S. shoppers and do not include GAP Factory. Likewise, third-party sellers and gift cards are excluded.
In 2024, the best discounts were online-only, so it’s worth checking if that pattern continues this year. Be sure to read the fine print before you check out.
What Items Are Usually Included
If the 2024 sale is any indication, shoppers can expect the same kinds of wardrobe staples to be featured again in 2025. The “Really Big Deals” section tends to include:
- 
Jeans from about $25 
- 
Sweaters from around $22 
- 
Sweatshirts starting near $19 
- 
Basic tees from $12 
- 
Pajamas around $15 
These items usually make up the 60% off portion of the sale, while most other categories fall under the 50% off sitewide offer. Exclusions generally include items already discounted, third-party products, gift cards, and anything labeled “Excluded from Promotion.”
Last Year’s Black Friday/Cyber Monday Ad


Cyber Monday Ad History
An archive of GAP’s older Cyber Monday ad scans can be found below. Enjoy!
- 2024: Page 1.
- 2023: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1 and 2.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1 and 2.


Questions & Comments
Will you be shopping at GAP’s Cyber Monday sale? What will you get? Let us know in the comments section.