23andMe Black Friday 2022 Sale & Ad – What to Expect

Updated on Thursday September 22, 2022: We’re still working on getting you a copy of 23andMe’s Black Friday 2022 ad as well confirming all the important things you’ll need to know before heading out to shop. That includes this year’s featured deals, sale start and end dates, and official offer terms. But if this year’s BF sale is anything like last year’s, then you can expect up to 50% off select 23andMe Ancestry kits/plans (scroll down the page to view last year’s ad to get a better idea of the type of offers that we may once again see here in 2022).

As always, the latest Black Friday news from 23andMe will be posted the moment we get it. Be sure to bookmark this page and check back regularly for more updates or join our newsletter to stay informed directly in your inbox!

Black Friday 2022 Start & End Dates

You likely notice several pre-holiday offers coming from 23andMe in the weeks leading up to Thanksgiving. And while the deals will be tempting, history has shown that it’s always worth waiting for their main Black Friday sale to begin. You can expect the event to kick off on the Tuesday before Thanksgiving and end on Cyber Monday.

  • Expected Black Friday sale start date: Tuesday November 22, 2022 (that’s two days before Thanksgiving).
  • Expected Black Friday sale end date: Monday November 28, 2022 (that’s on Cyber Monday).

We will be posting 23andMe’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Last Year’s Black Friday Ad

Updated on Tuesday November 23, 2021: 23andMe’s Black Friday sale has now officially arrived, earlier than ever before!

Starting today, you can pick up the following deals at 23andme.com:

  • Health + Ancestry Kit on sale for 50% off (limit 3 kits).
  • Ancestry + Traits on sale for $79 (normally $99).
  • Health + Ancestry Service on sale for $99 (normally $199).
  • 23andMe + Membership on sale for $99 for the kit (normally $199) and $9.99 for one year paid membership (normally $29).

It’s a great time to pick up one of these kits as a Christmas gift for yourself or a loved one. See their site for complete offer terms. Offers end on Monday November 29, 2021. But before you go, be sure to compare the prices to those offered at Ancestry‘s Black Friday sale. Good luck and happy bargain hunting!

Ad History

How did 23andMe’s Black Friday sale look like last year? And what about the year before that? Here’s a record of 23andMe’s previous Black Friday ads from the last few years:

  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1.


Where do you think your ancestors come from? Do you suspect you may have some long lost siblings or close relatives somewhere out there? Let us know in the comments below.

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