23andMe Black Friday 2024 Sale

Updated on Wednesday May 15, 2024: There’s still some time left until 23andMe’s annual Black Friday event arrives again, however we’ve been tracking them for long enough to have a pretty good idea of what to expect. Here are our sale predictions for 2024:

  • Expect to see saving of up to 55% off select services, similar to last year’s sale prices:
    • Ancestry Service on sale for $79 (normally priced at $119).
    • Health + Ancestry Service on sale for $99 (normally priced at $229).
    • 23andMe+ Premium on sale for $129 (normally priced at $298).
    • 23andMe+ Total Health on sale for $99/month.
  • The sale prices are expected to be valid from Saturday November 23rd through Sunday December 1st, 2024.
  • There’s usually a limit of three items/services per customer during the event (other terms and conditions may apply).

23andMe’s Black Friday ad for 2024 will be posted here the moment we get our hands on it. Of course all of you joined to our newsletter will be the first to know once it’s available. See you again soon!

Last Year’s Black Friday Ad

Black Friday 2024 Start & End Dates

23andMe skipped their the pre-holiday offers last year and launched their main Black Friday event early instead. If they follow the same sales schedule then here’s when you’ll be able to shop the specials this year:

  • Expected BF sale start date: Saturday November 23, 2024 (that’s 5 days before Thanksgiving).
  • Expected BF sale end date: Sunday December 1, 2024.

Ad History

How did 23andMe’s Black Friday sale look like last year? And what about the year before that? Here’s a record of 23andMe’s previous Black Friday ads from the last few years:

  • 2023: Page 1, 2, 3 and 4.
  • 2022: Page 1 and 2.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1.


Where do you think your ancestors come from? Do you suspect you may have some long lost siblings or close relatives somewhere out there? Let us know in the comments below.

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