23andMe Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until 23andMe’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

You’ll likely notice several special offers coming from 23andMe in the weeks leading up to Thanksgiving but their main Black Friday sales have historically always started on Black Friday itself. You can expect it to last through Sunday night, then being replaced with a similar 1-day Cyber Monday sale the following morning.

  • Expected BF sale start date: Friday November 26, 2021.
  • Expected BF sale end date: Sunday November 28, 2021.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. 23andMe’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company.

Last Year’s Black Friday Ad

Updated on Friday November 27, 2020: We had to wait until today but 23andMe’s Black Friday sale has officially arrived!

Starting now, you can pick up the following deals at 23andme.com:

  • The Health + Ancestry Service kit for $99 (normally $199 — that’s 50% off).
  • The Health + Traits Service kit for $79 (normally $99).
  • The VIP Health + Ancestry Service kit for $399 (normally $499).

It’s a great time to pick up one of these kits as a Christmas gift for a loved one. See their site for complete offer terms. And don’t forget to compare the prices to those offered at Ancestry. Happy bargain hunting!


Here’s a record of 23andMe’s older Black Friday ads from previous years:

  • 2020: Page 1.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1.


Where do you think your ancestors come from? Do you suspect you may have some long lost siblings or close relatives somewhere out there? Let us know in the comments below.

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