23andMe’s Black Friday 2024 Sale – What to Expect

We have a long way to go until 23andMe’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Saturday November 18, 2023: 23andMe’s Black Friday sale is kicking off today, earlier than ever before! You can already pick up the following deals at 23andme.com:

  • Ancestry Service on sale for $79 (normally $119).
  • Health + Ancestry Service on sale for $99 (normally $229).
  • 23andMe+ Premium on sale for $129 (normally $298).
  • 23andMe+ Total Health on sale for $99/month.

It’s a great time to get one of these kits as a Christmas gift for yourself or a loved one. See their site for complete offer terms. Offers end on Sunday November 26, 2023. But before you go, be sure to compare the prices to those offered at Ancestry‘s Black Friday sale. Good luck and happy bargain hunting!

Black Friday 2023 Start & End Dates

Well, it looks like Ancestry skipping the pre-holiday offers this year and launched their main Black Friday event early instead. Here’s when you’ll be able to shop the specials this year:

  • Confirmed BF sale start date: Saturday November 18, 2023 (that’s 5 days before Thanksgiving).
  • Confirmed BF sale end date: Sunday November 26, 2023.

Ad History

How did 23andMe’s Black Friday sale look like last year? And what about the year before that? Here’s a record of 23andMe’s previous Black Friday ads from the last few years:

  • 2023: Page 1, 2, 3 and 4.
  • 2022: Page 1 and 2.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1.


Where do you think your ancestors come from? Do you suspect you may have some long lost siblings or close relatives somewhere out there? Let us know in the comments below.

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