UNIQLO is getting ready for another Black Friday season in 2025, and if past years are any guide, the sale will follow a familiar pattern. You can expect a clear timeline for when discounts go live, steady markdowns on popular seasonal staples, and a mix of returning deals that highlight the brand’s best-known basics. Below is a breakdown of the likely sale dates, the types of products that usually see price drops, the discount ranges to expect, and examples from last year that give a good picture of what might be featured again this year.
Black Friday 2025 Sale Dates & Timeline
UNIQLO’s main Black Friday 2025 sale is expected to start on Black Friday itself, November 28, 2025, both in-stores and at uniqlo.com. In recent years, UNIQLO has also run an event just before Black Friday called the “Thank You Event.” This has often acted like an early Black Friday preview. That means you may see two different sale phases:
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November 21–27, 2025: Thank You Event, with early markdowns on select categories.
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November 28–30, 2025: The main Black Friday weekend sale with the widest range of offers.
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December 1, 2025: Cyber Monday sale, with new or extended deals focused on online shoppers.
Expected Discount Levels
When it comes to discounts, UNIQLO isn’t known for slashing prices across the board. Instead, they highlight specific popular items with straightforward price cuts. Based on last year, you can expect discounts of up to 50% off during the sale, though most of the big-ticket seasonal items usually sit closer to 20–30% off.
Looking at what UNIQLO offered in 2024 helps set clear expectations for 2025. Some of the biggest markdowns included:
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Men’s or Women’s Cashmere Sweater for $79.90 (regularly $99.90).
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Women’s Crew Neck T-Shirt for $9.90 (regularly $14.90).
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Men’s or Women’s Ultra Light Down Jacket for $69.90 (regularly $79.90).
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Men’s Flannel Shirt for $29.90 (regularly $39.90).
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Men’s Single Collar Short Jacket for $69.90 (regularly $79.90).
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AIRism Cotton Oversized Half-Sleeve T-Shirt for $14.90 (regularly $19.90).
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Brushed Cotton Long Sleeve T-Shirt for $19.90 (regularly $24.90).
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Adults’ HEATTECH Ultra Warm Innerwear for $19.90 (regularly $29.90).
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Kids’ HEATTECH Ultra Warm Innerwear for $14.90 (regularly $19.90).
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PUFFTECH Parka for $69.90 (regularly $79.90).
This pattern suggests 2025 will see similar markdowns on the same product categories. Even if the exact items vary by style or color, the discounts tend to stay consistent.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of UNIQLO’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2, 3, 4, 5 and 6.
- 2020: Page 1, 2, 3, 4, 5 and 6.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1, 2 and 3.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1, 2, 3, 4 and 5.
Questions & Comments
What are you planning on getting at UNIQLO this Thanksgiving weekend? Let us know in the comments.