When it comes to Black Friday, Victoria’s Secret sale is one of the most predictable ones out there. They don’t usually change things up too much year after year, which makes it easier to know what to expect and plan ahead. If you’ve shopped their Black Friday event before, you’ll probably recognize a lot of the same offers returning in 2025. From free tote bags to big discounts on panties, bras, and beauty items, the deals are worth noting if you like their products.

Below we’ll break down everything you should know for Victoria’s Secret’s upcoming Black Friday sale this year: when it will likely start, what items to look out for, typical discount levels, examples of deals from last year, and how long the event will last.

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When the Black Friday 2025 Sale Will Start & End

Victoria’s Secret tends to follow a very steady promotional calendar, and Black Friday is no exception. Based on their past schedules, we expect the 2025 Black Friday sale to start on Tuesday, November 25, 2025. That’s two days before Thanksgiving.

The event should then run through the entire holiday weekend, wraping up on Sunday, November 30, 2025. If they repeat last year’s pattern, Cyber Monday will kick in right after, with its own online-only specials.

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What Discounts to Expect

Victoria’s Secret’s tends to bundle a few main offers together. For 2025, here’s what we expect to see based on past patterns:

• Panty Deal: Pick any 7 panties for $35. Normally, panties can go up to $14.50 each, so this bundle is one of the most popular parts of the sale.

• Free Tote Bag Offer: Shoppers who spend at least $85 will likely get a free tote bag with a promo code (last year’s code was VSBFTOTE).

• Tote and Blanket Upgrade: If you spend $150 or more, you’ll probably get both a tote and a blanket (last year’s code was VSBFBLANKET).

• Fragrance and Body Care: The Mist & Natural Beauty Collection will likely be $8 each when you buy at least 5. Normally, these cost up to $24.95 each, so this discount is a big draw.

• Sitewide Discount: Expect around 40% off almost everything else in stores and online.

• Shipping and Returns: Free shipping and returns on orders of $50 or more.

All of these offers usually stack together, so if you hit the spending threshold for the tote and blanket while also buying panties and body mists, you can get multiple perks in one order.

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Discount Levels Compared to Other Times of Year

You might wonder if Black Friday is actually the best time to shop at Victoria’s Secret, considering they have several big sales each year. Here’s how it stacks up:

• Semi-Annual Sale: Usually deeper discounts on clearance and past-season items, but selection is more limited.

• Labor Day and Fall Sales: Good for 30–40% off, but not as many bonus offers like the free tote.

• Black Friday: Offers both broad sitewide discounts and the biggest variety of categories on sale at the same time.

So while the Semi-Annual Sale might beat Black Friday in terms of absolute clearance prices, Black Friday offers a wider range of deals all at once.

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Cyber Monday 2025 Expectations

As soon as the Black Friday sale ends, Victoria’s Secret should roll out a fresh round of promotions for Cyber Monday. These are usually online-only and slightly different from the weekend’s offers. While the full details aren’t confirmed yet, based on last year, you can expect:

• A similar sitewide discount (often the same 40% off)

• Bonus deals on specific categories like bras or pajamas

• A different free gift with purchase (sometimes a smaller accessory)

Cyber Monday is worth checking if you miss out on Black Friday, but overall, the two events are very similar in terms of savings.

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Last Year’s Black Friday Ad

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Victoria’s Secret’s Black Friday Ad History

Need to see some of the previous Black Friday ads from Victoria’s Secret? Then follow the links below to view the last few years of ad history.

• 2024: Page 1, 2, 3, 4, 5 and 6.
• 2023: Page 1, 2, 3, 4, 5 and 6.
• 2023: Page 1, 2, 3, 4, 5 and 6.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
• 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9.
• 2020: Page 1, 2, 3, 4, 5, 6 and 7.
• 2019: Page 1, 2, 3, 4, 5 and 6.
• 2018: Page 1, 2, 3, 4 and 5.
• 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
• 2016: Page 1, 2, 3, 4, 5, 6 and 7.
• 2015: Page 1, 2, 3, 4, 5 and 6.

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Questions & Comments

What are you planning on buying at Victoria’s Secret Black Friday sale this year? Let us know in the comments.