Updated on Tuesday, November 25, 2025: Victoria’s Secret Black Friday 2025 Sale kicked off this morning! Like always, it brings a mix of sitewide discounts, free gifts, and shipping perks that make this one of the most anticipated events of the year. Here’s a complete breakdown of the deals you can grab now.
Black Friday 2025 Sale Dates
The sale runs November 25 through December 2, 2025, with most offers ending earlier on Sunday, November 30. While the online sale is ongoing, some promotions like free gifts have a limited window, so timing matters.
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Free gifts with purchase (tote or tote + blanket) end November 30, 2025 at 6:00pm ET.
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Sitewide 40% off lasts through December 2, 2025 at 11:59pm PT.
What Discounts to Expect
1. 40% Off Everything
- No promo code required. Add qualifying full-priced items to your bag, and the discount applies automatically.
- Dates: November 25 – December 2, 2025
- Exclusions: Certain brands (like PINK x LoveShackFancy, Crocs, Birkenstock, and more), clearance items, gift cards, shipping & handling, and prior purchases.
2. Free Shine Tote with $100+ Purchase
- Promo code:
SHINE100at checkout. - Add $100+ of qualifying merchandise (after discounts) to your bag to get a free tote.
- Dates: November 25 – November 30, 2025 at 6:00pm ET
- Limit: One tote per order
3. Free Shine Tote + Blanket with $150+ Purchase
- Promo code:
COZY150at checkout. - Add $150+ of qualifying merchandise (after discounts) to your bag to get both a tote and blanket.
- Dates: November 25 – November 30, 2025 at 6:00pm ET
- Limit: One tote + blanket per order
4. Free Shipping on $50+ Orders
- Automatic free standard shipping on orders of $50 or more.
- Dates: November 25 – November 30, 2025 at 6:00pm ET
How to Stack the Offers
Most of these offers can stack: for example, you could combine a $150+ purchase to get the tote + blanket and take advantage of the 40% off everything promotion. Free shipping automatically applies for orders over $50, making it easy to maximize savings.
Discount Levels Compared to Other Times of Year
You might wonder if Black Friday is actually the best time to shop at Victoria’s Secret, considering they have several big sales each year. Here’s how it stacks up:
- Semi-Annual Sale: Usually deeper discounts on clearance and past-season items, but selection is more limited.
- Labor Day and Fall Sales: Good for 30–40% off, but not as many bonus offers like the free tote.
- Black Friday: Offers both broad sitewide discounts and the biggest variety of categories on sale at the same time.
So while the Semi-Annual Sale might beat Black Friday in terms of absolute clearance prices, Black Friday offers a wider range of deals all at once.
Cyber Monday 2025 Expectations
As soon as the Black Friday sale ends, Victoria’s Secret should roll out a fresh round of promotions for Cyber Monday. These are usually online-only and slightly different from the weekend’s offers. While the full details aren’t confirmed yet, based on last year, you can expect:
- A similar sitewide discount (often the same 40% off)
- Bonus deals on specific categories like bras or pajamas
- A different free gift with purchase (sometimes a smaller accessory)
Cyber Monday is worth checking if you miss out on Black Friday, but overall, the two events are very similar in terms of savings.
Victoria’s Secret Black Friday 2025 Ad & Official Terms
Victoria’s Secret’s Black Friday Ad History
Need to see some of the previous Black Friday ads from Victoria’s Secret? Then follow the links below to view the last few years of ad history.
- 2025: Page 1, 2, 3, 4, 5 and 6.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9.
- 2020: Page 1, 2, 3, 4, 5, 6 and 7.
- 2019: Page 1, 2, 3, 4, 5 and 6.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
- 2016: Page 1, 2, 3, 4, 5, 6 and 7.
- 2015: Page 1, 2, 3, 4, 5 and 6.
Questions & Comments
What are you planning on buying at Victoria’s Secret Black Friday sale this year? Let us know in the comments.
I was in a store in ft lauderdale FL this weekend and the gal that worked there said the bags were already sold out even online. I missed out by shopping on black Friday last year as I do every year and they were gone so I thought I’d get a jump start and now they’re done already???. Very disappointing
I like pink Victoria’s Secret
I only wear Victoria’s Secret’s undies… they are my favorites! I’ll be getting a handful of those and maybe a PINK hoodie on Black Friday. Oh, and of course the tote bag!!!