Updated on Monday, November 10, 2025: Based on what we’ve seen in the past several years, and the manufacturer rebates that are already live for November 2025, here is a full breakdown of what Tire Rack’s Black Friday 2025 event looks like, when the sales run, what kinds of rebates are worth watching, how deep the discounts usually go, and some concrete examples from this year that give a very clear idea of what to expect.

How Tire Rack Approaches Black Friday

Unlike a big box store, Tire Rack does not put everything on sale for a single weekend. Their model is built around partnerships with manufacturers such as Michelin, Continental, Goodyear, BFGoodrich, Pirelli, and others. The real savings show up through mail-in or online rebates that run for several weeks at a time.

This year is no different. Several major Black-Friday-style rebates are already active. You can find all current promotions at tirerack.com/specialoffers/specialoffers.jsp .

If you are expecting a homepage banner screaming “50% off all tires,” that is not how Tire Rack operates. Instead, you will find a lineup of rebate programs that vary by brand, by model, and sometimes by tire category. It may be less flashy, but the savings can still add up to hundreds of dollars when buying a full set of tires.

Live Black Friday-Season Rebates for 2025

Many of the typical Black Friday rebates went live earlier than usual this year. Here are the major confirmed offers:

• Michelin – $80 back on select passenger and light truck tires.
  Valid from September 24 to December 9, 2025.

• BFGoodrich – Up to $100 back via Visa Reward Card or Virtual Account when purchasing a set of four or more select tires.
  Valid from November 6 to December 9, 2025.

• Uniroyal – $100 back on four new passenger or light truck tires.
  Valid from November 6 to December 9, 2025.

• Pirelli WeatherActive – $100 via Pirelli Mastercard Prepaid Card on a matching set of four tires.
  Valid from November 1 to November 30, 2025.

• Laufenn – $50 Prepaid Mastercard on select sets of four tires.
  Valid from September 1 to November 30, 2025.

• Hankook – Up to $100 back via Hankook Prepaid Mastercard on select tires.
  Valid from September 1 to November 30, 2025.

• Vredestein – Up to $120 back via Vredestein Prepaid Mastercard on a set of four tires.
  Valid from November 1 to November 30, 2025.

• Continental – $110 Continental Tire Prepaid Mastercard back on select sets of four; add $90 more if purchased with a Continental or General Tire credit card.
  Valid from November 7 to December 7, 2025.

• Bridgestone WeatherPeak – $100 Instant Savings on a set of four tires.
  Valid from November 1 to November 30, 2025.

• Firestone WeatherGrip – $60 Instant Savings on a set of four tires.
  Valid from November 1 to November 30, 2025.

These early-November rebates overlap almost perfectly with Tire Rack’s traditional Black Friday window, meaning the bulk of 2025’s best offers are already available.

Extra Perks When Buying from Tire Rack

In addition to scoring a deal on a set of tires, Tire Rack provides these benefits:

• Free 2-year road hazard protection and roadside assistance
• Free shipping to your home or a local tire shop
• Easy installation at over 10,000 partner shops nationwide
• Expert product guidance from a U.S.-based support team

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Tire Rack’s Black Friday Ad History/Archive

We’ve been tracking Tire Rack’s Black Friday ads for a number of years now and have built quite an extensive archive. Follow the links below to view their ad history.

• 2025: Page 1.
• 2024: Page 1.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1
• 2015: Page 1.

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Questions & Comments

Which tires are you plan on buying at Tire Rack this Thanksgiving weekend? Let us know in the comments below.