Theory’s Black Friday 2023 Ad & Sale Details

Updated on Thursday September 7, 2023: Theory’s Black Friday sale is just around the corner, and although we still have some time left to go, you can already start planning for the event. Be sure to check out last year’s ad and offer details posted below to get a general idea of the type of deals that they typically run. And don’t forget, if you join our newsletter, you’ll be notified the moment their Black Friday ad for 2023 is posted right here on Blacker Friday (you can opt-in and out of our mailing list at any time). See you again soon!

Last Year’s Black Friday Ad

Updated on Tuesday November 22, 2022: Theory’s Black Friday sale officially kicked off early this morning!

Starting now, shop or any U.S. Theory retail store to get 25% off nearly everything site and storewide. Discount will be auto-applied at checkout so no promo code is needed. Sale expected to last through November 30, 2022 at 3:59AM EDT or while supplies last (if they follow last year’s sale schedule).

Keep in mind that this offer is not being run at Theory Outlet locations. Some exclusions apply. See their site or store for complete offer details. Good luck and happy bargain hunting!

Ad History

What were the featured doorbuster deals at Theory’s Black Friday sale last year? How about two or three years ago? Follow the archive links to view the last few years of ad history to find out.

  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
The sun is setting at the Theory Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What are you planning on getting for yourself at Theory clothing this Black Friday weekend? Let us know in the comments.

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