Theory Black Friday 2021 Sale – What to Expect

Updated on Sunday October 17, 2021: There’s still some time left to go until Theory’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Last Year’s Black Friday Ad

Updated on Thursday November 19, 2020: Theory’s Black Friday sale officially kicked off early this morning. And just like last year, the more you buy the more you save!

Starting now, shop or any U.S. Theory retail stores to save 25% off your entire purchase of $300+, 30% off your entire purchase of $500+, or 40% off your entire purchase of $750+. Discount will auto-apply at checkout so no promo code is needed to apply the extra savings. Sale ends on December 2, 2020 3:59am EDT.

We’ve posted copy of this year’s ad and official terms below. It’s worth calling out that The Good Wool collection and gift cards are excluded from the offer. This promotion is also not being run at Theory Outlet locations. All sale items that are 41% off and higher are FINAL SALE and not eligible for return, exchange, or credit. Good luck and happy bargain hunting!


What were the featured doorbuster deals at Theory’s Black Friday sale last year? How about two or three years ago? Follow the archive links to view the last few years of ad history to find out.

  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.


What are you planning on getting for yourself at Theory clothing this Black Friday weekend? Let us know in the comments.

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