Theory’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Theory’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Last Year’s Black Friday Ad

Updated on Monday November 13, 2023: We still have 10 days left to go until Thanksgiving but that’s not stopping Theory from kicking off their Black Friday sale extra early this year… the event is now live!

Starting today, shop or any U.S. Theory retail store to get 25% off nearly everything site and storewide. Discount will be auto-applied at checkout so no promo code is needed. Sale runs through Tuesday November 28, 2023 at 3:59AM EDT or while supplies last.

Keep in mind that this offer is not being run at Theory Outlet locations. Some exclusions apply. See the ad posted below for complete offer details and official terms. Good luck and happy bargain hunting!

Ad History

What were the featured doorbuster deals at Theory’s Black Friday sale last year? How about two or three years ago? Follow the archive links to view the last few years of ad history to find out.

  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
The sun is setting at the Theory Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What are you planning on getting for yourself at Theory clothing this Black Friday weekend? Let us know in the comments.

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