Theory Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at Theory’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar offer return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Last Year’s Black Friday Ad

Last updated on Wednesday November 20, 2019: Theory’s Black Friday sale officially kicked off early this morning. And just like last year, the more you buy the more you save!

Starting now, shop or any U.S. Theory retail stores to save either 25% off your entire purchase of $300+ or 30% off your entire purchase of $600+. Discount will auto-apply at checkout so no promo code is needed to apply the extra savings. Sale ends on December 4, 2019 3:59am EDT.

We’ve posted copy of this year’s ad and official terms below. It’s worth calling out that The Good Wool collection and gift cards are excluded from the offer. This promotion is also not being run at Theory Outlet locations. All sale items that are 41% off and higher are FINAL SALE and not eligible for return, exchange, or credit. Good luck and happy bargain hunting!


Are you interested in seeing some of Theory’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.


What are you planning on getting for yourself at Theory clothing this Black Friday weekend? Let us know in the comments below.

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