What to expect at Theory’s Black Friday 2023 Sale

We’re already looking forward to Theory’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Last Year’s Black Friday Ad

Updated on Tuesday November 22, 2022: Theory’s Black Friday sale officially kicked off early this morning!

Starting now, shop theory.com or any U.S. Theory retail store to get 25% off nearly everything site and storewide. Discount will be auto-applied at checkout so no promo code is needed. Sale expected to last through November 30, 2022 at 3:59AM EDT or while supplies last (if they follow last year’s sale schedule).

Keep in mind that this offer is not being run at Theory Outlet locations. Some exclusions apply. See their site or store for complete offer details. Good luck and happy bargain hunting!

Ad History

What were the featured doorbuster deals at Theory’s Black Friday sale last year? How about two or three years ago? Follow the archive links to view the last few years of ad history to find out.

  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
The sun is setting at the Theory Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What are you planning on getting for yourself at Theory clothing this Black Friday weekend? Let us know in the comments.

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