PINK’s Black Friday sales usually follow a similar pattern each year, so it’s not too hard to predict what might be coming. Looking at how they’ve handled the event in the past gives us a good idea of when the 2025 sale will likely kick off, how long it should run, the kinds of discounts we can expect, and the specific deals that might make a return.
Expected Black Friday 2025 Sale Dates
Pink’s main Black Friday event in 2025 is expected to start on Tuesday, November 25, 2025. That’s two days before Thanksgiving and three days before Black Friday itself.
It’s worth noting that last year they ran an earlier promotion called “Black Friday Energy” that started about a week before Thanksgiving weekend. Those deals weren’t as strong as the actual Black Friday sale, so if the same happens this year, the bigger discounts will likely still drop with the main event starting November 25th.
The sale is expected to run through Sunday, November 30, 2025, ending at 8:00 PM Eastern Time. Stock can sell out earlier, so certain popular colors or sizes might not last until the final day.
Main Sale Predictions
Based on recent patterns, the headline deal will likely be 40% off everything storewide and online during the main Black Friday sale. Last year’s 40% off applied to most regular-priced items without needing a code. The discount showed up automatically in your cart at checkout.
However, there were several brand and product exclusions last year that could return in 2025, including:
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Select third-party brands such as Birkenstock, Crocs, Sorel, and UGG Australia
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Some swimwear brands like Agua Bendita, Beachriot, and Frankies Bikinis
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Specialty lingerie brands including Cosabella and Elomi
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PINK Wear Everywhere bras
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Full-size mists and lotions, plus travel-size beauty items
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Certain panties from both Victoria’s Secret and Pink collections
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Gift cards, clearance items, and past purchases
Because of these exclusions, not every single item qualified for the discount even though the sale was advertised as “storewide.” That’s likely to be the case again this year.
Specific Item Deals from Last Year
Alongside the 40% off, Pink also offered a few specific deals in 2024 that could repeat in 2025:
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7 panties for $35 (mix-and-match styles from qualifying selections)
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$8 each for Mist Collection and Natural Beauty products when you bought 5 or more
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Free Victoria’s Secret Shine Tote with an $85+ purchase (last year’s value: $59.95) with code VSBFTOTE
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Free Shine Tote + Blanket with a $150+ purchase (last year’s value: $129.90) with code VSBFBLANKET
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Free shipping on orders of $50 or more
If these repeat, they could overlap with the 40% off promotion, but there may be fine print on whether you can stack certain offers.
How the Free Tote and Blanket Offers Worked
The free tote and tote-plus-blanket gifts were a big draw last year. Here’s how they worked:
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Add qualifying merchandise totaling the required minimum amount after all discounts were applied
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Enter the correct promo code at checkout
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The free gift was automatically added to the cart
Both offers had a limit of one per order and could sell out before the sale ended. Last year, some people missed out on the blanket because it ran out of stock early in the sale.
Shipping fees still applied to the free item unless your order qualified for free shipping based on the purchase total.
Free Shipping Threshold
In 2024, Pink offered free standard shipping for orders of $50 or more during the Black Friday event. No code was needed — it applied automatically once the cart total hit the minimum after discounts.
It’s likely that this threshold will be the same in 2025, though it’s possible they could raise it slightly. The offer usually applies only to U.S. orders, and international customers may face additional shipping costs, taxes, or duties.
Examples of Last Year’s Prices After Discount
To get a sense of what you might see this year, here’s how some items were priced after the 40% off was applied in 2024:
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Fleece joggers: originally $49.95, dropped to about $29.97
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Quarter-zip pullovers: originally $59.95, dropped to about $35.97
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Sports bras: originally $39.95, dropped to about $23.97
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Oversized crew sweatshirts: originally $59.95, dropped to about $35.97
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Slippers: originally $29.95, dropped to about $17.97
These were typical discounts across loungewear, activewear, and casual items. Clearance and excluded items didn’t get the 40% cut.
Last Year’s Black Friday Ad
PINK’s Black Friday Ad History
What were some of the doorbuster deals featured at PINK’s Black Friday sale last year? See for yourself by following the ad archive links below.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2 and 3.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1, 2, 3, 4 and 5.
- 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2017: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2016: Page 1, 2, 3, 4 and 5.
Questions & Comments
What are you planning on getting at PINK’s Black Friday sale this year? Let us know in the comments section.
