Victorias Secret Archives - Blacker Friday

When it comes to Black Friday, Victoria’s Secret sale is one of the most predictable ones out there. They don’t usually change things up too much year after year, which makes it easier to know what to expect and plan ahead. If you’ve shopped their Black Friday event before, you’ll probably recognize a lot of the same offers returning in 2025. From free tote bags to big discounts on panties, bras, and beauty items, the deals are worth noting if you like their products.

Below we’ll break down everything you should know for Victoria’s Secret’s upcoming Black Friday sale this year: when it will likely start, what items to look out for, typical discount levels, examples of deals from last year, and how long the event will last.

When the Black Friday 2025 Sale Will Start & End

Victoria’s Secret tends to follow a very steady promotional calendar, and Black Friday is no exception. Based on their past schedules, we expect the 2025 Black Friday sale to start on Tuesday, November 25, 2025. That’s two days before Thanksgiving.

The event should then run through the entire holiday weekend, wraping up on Sunday, November 30, 2025. If they repeat last year’s pattern, Cyber Monday will kick in right after, with its own online-only specials.

What Discounts to Expect

Victoria’s Secret’s tends to bundle a few main offers together. For 2025, here’s what we expect to see based on past patterns:

Panty Deal: Pick any 7 panties for $35. Normally, panties can go up to $14.50 each, so this bundle is one of the most popular parts of the sale.
Free Tote Bag Offer: Shoppers who spend at least $85 will likely get a free tote bag with a promo code (last year’s code was VSBFTOTE).
Tote and Blanket Upgrade: If you spend $150 or more, you’ll probably get both a tote and a blanket (last year’s code was VSBFBLANKET).
Fragrance and Body Care: The Mist & Natural Beauty Collection will likely be $8 each when you buy at least 5. Normally, these cost up to $24.95 each, so this discount is a big draw.
Sitewide Discount: Expect around 40% off almost everything else in stores and online.
Shipping and Returns: Free shipping and returns on orders of $50 or more.

All of these offers usually stack together, so if you hit the spending threshold for the tote and blanket while also buying panties and body mists, you can get multiple perks in one order.

Discount Levels Compared to Other Times of Year

You might wonder if Black Friday is actually the best time to shop at Victoria’s Secret, considering they have several big sales each year. Here’s how it stacks up:

Semi-Annual Sale: Usually deeper discounts on clearance and past-season items, but selection is more limited.
Labor Day and Fall Sales: Good for 30–40% off, but not as many bonus offers like the free tote.
Black Friday: Offers both broad sitewide discounts and the biggest variety of categories on sale at the same time.

So while the Semi-Annual Sale might beat Black Friday in terms of absolute clearance prices, Black Friday offers a wider range of deals all at once.

Cyber Monday 2025 Expectations

As soon as the Black Friday sale ends, Victoria’s Secret should roll out a fresh round of promotions for Cyber Monday. These are usually online-only and slightly different from the weekend’s offers. While the full details aren’t confirmed yet, based on last year, you can expect:

A similar sitewide discount (often the same 40% off)
Bonus deals on specific categories like bras or pajamas
A different free gift with purchase (sometimes a smaller accessory)

Cyber Monday is worth checking if you miss out on Black Friday, but overall, the two events are very similar in terms of savings.

Last Year’s Black Friday Ad

Victoria’s Secret’s Black Friday Ad History

Need to see some of the previous Black Friday ads from Victoria’s Secret? Then follow the links below to view the last few years of ad history.

2024: Page 1, 2, 3, 4, 5 and 6.
2023: Page 1, 2, 3, 4, 5 and 6.
2023: Page 1, 2, 3, 4, 5 and 6.
2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9.
2020: Page 1, 2, 3, 4, 5, 6 and 7.
2019: Page 1, 2, 3, 4, 5 and 6.
2018: Page 1, 2, 3, 4 and 5.
2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
2016: Page 1, 2, 3, 4, 5, 6 and 7.
2015: Page 1, 2, 3, 4, 5 and 6.

The Victoria’s Secret sign is illuminated on a chilly evening outside their store in downtown San Luis Obispo, CA. Photo by Witold Sadowski.

Questions & Comments

What are you planning on buying at Victoria’s Secret Black Friday sale this year? Let us know in the comments.

PINK’s Black Friday sales usually follow a similar pattern each year, so it’s not too hard to predict what might be coming. Looking at how they’ve handled the event in the past gives us a good idea of when the 2025 sale will likely kick off, how long it should run, the kinds of discounts we can expect, and the specific deals that might make a return.

Expected Black Friday 2025 Sale Dates

Pink’s main Black Friday event in 2025 is expected to start on Tuesday, November 25, 2025. That’s two days before Thanksgiving and three days before Black Friday itself.

It’s worth noting that last year they ran an earlier promotion called “Black Friday Energy” that started about a week before Thanksgiving weekend. Those deals weren’t as strong as the actual Black Friday sale, so if the same happens this year, the bigger discounts will likely still drop with the main event starting November 25th.

The sale is expected to run through Sunday, November 30, 2025, ending at 8:00 PM Eastern Time. Stock can sell out earlier, so certain popular colors or sizes might not last until the final day.

Main Sale Predictions

Based on recent patterns, the headline deal will likely be 40% off everything storewide and online during the main Black Friday sale. Last year’s 40% off applied to most regular-priced items without needing a code. The discount showed up automatically in your cart at checkout.

However, there were several brand and product exclusions last year that could return in 2025, including:

Select third-party brands such as Birkenstock, Crocs, Sorel, and UGG Australia
Some swimwear brands like Agua Bendita, Beachriot, and Frankies Bikinis
Specialty lingerie brands including Cosabella and Elomi
PINK Wear Everywhere bras
Full-size mists and lotions, plus travel-size beauty items
Certain panties from both Victoria’s Secret and Pink collections
Gift cards, clearance items, and past purchases

Because of these exclusions, not every single item qualified for the discount even though the sale was advertised as “storewide.” That’s likely to be the case again this year.

Specific Item Deals from Last Year

Alongside the 40% off, Pink also offered a few specific deals in 2024 that could repeat in 2025:

7 panties for $35 (mix-and-match styles from qualifying selections)
$8 each for Mist Collection and Natural Beauty products when you bought 5 or more
Free Victoria’s Secret Shine Tote with an $85+ purchase (last year’s value: $59.95) with code VSBFTOTE
Free Shine Tote + Blanket with a $150+ purchase (last year’s value: $129.90) with code VSBFBLANKET
Free shipping on orders of $50 or more

If these repeat, they could overlap with the 40% off promotion, but there may be fine print on whether you can stack certain offers.

How the Free Tote and Blanket Offers Worked

The free tote and tote-plus-blanket gifts were a big draw last year. Here’s how they worked:

Add qualifying merchandise totaling the required minimum amount after all discounts were applied
Enter the correct promo code at checkout
The free gift was automatically added to the cart

Both offers had a limit of one per order and could sell out before the sale ended. Last year, some people missed out on the blanket because it ran out of stock early in the sale.

Shipping fees still applied to the free item unless your order qualified for free shipping based on the purchase total.

Free Shipping Threshold

In 2024, Pink offered free standard shipping for orders of $50 or more during the Black Friday event. No code was needed — it applied automatically once the cart total hit the minimum after discounts.

It’s likely that this threshold will be the same in 2025, though it’s possible they could raise it slightly. The offer usually applies only to U.S. orders, and international customers may face additional shipping costs, taxes, or duties.