Based on what we’ve seen in the past several years, here’s a full breakdown of what Tire Rack’s Black Friday 2025 event will likely look like, when the sales will run, what kinds of rebates are worth watching, how deep the discounts usually go, and some concrete examples from last year that give us a pretty good idea of what to expect.
How Tire Rack Approaches Black Friday
Unlike a big box store, Tire Rack doesn’t flip a switch and put everything on sale for a weekend. Their model is built around partnerships with manufacturers like Michelin, Continental, Goodyear, and Pirelli. That means the real savings show up through mail-in or online rebates that are valid for a few weeks at a time. These rebates usually start popping up in the second half of November, then overlap with Thanksgiving week and Cyber Monday. You can find all of their current rebates and offers at tirerack.com/specialoffers/specialoffers.jsp .
So if you’re expecting a banner on the homepage screaming “50 percent off all tires,” that’s not how Tire Rack operates. What you’ll find instead is a lineup of rebate programs that vary by brand, by model, and sometimes by tire category. It’s a little less flashy, but the savings can still add up to hundreds of dollars if you’re buying a full set.
Likely Sale Dates in 2025
The timing is one of the most consistent parts of Tire Rack’s approach. Rebates tend to begin anywhere between November 1 to November 15. They then carry into Thanksgiving week, sometimes stretching into early December. The peak of the offers usually aligns with Black Friday weekend itself, but you don’t necessarily need to wait until that exact day to buy.
This timing is intentional. Tire manufacturers want to capture shoppers before and during the holiday shopping rush. By starting mid-November, they can catch people who don’t want to wait until Black Friday but still expect a deal. For 2025, the calendar lines up the same way. Thanksgiving falls on November 27, 2025, so the most likely window to see rebates go live will be from around November 14 through December 2, 2025 (a day after Cyber Monday).
Examples from Last Year
Here are actual deals from previous Black Friday / holiday rebate cycles at Tire Rack to give you a sense of concrete offers:
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Michelin: “Up to $60 back” on sets of 4 vs a certain threshold. (e.g. $40 back if under some price, more back if above).
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Continental: “Up to $200 rebate” on select sets of 4.
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Cooper: Up to around $100 back on four-tire sets.
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Hankook / Laufenn: Up to $120 rebate.
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Goodyear: Ranges up to $200 back depending on model and bonus offers.
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Pirelli: Instant discount, for example $80 off on a set of 4 select tires.
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Vredestein: Offers with gift card (e.g. $140) instead of direct cash back.
Tire Rack’s Black Friday Ad History/Archive
We’ve been tracking Tire Rack’s Black Friday ads for a number of years now and have built quite an extensive archive. Follow the links below to view their ad history.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1
- 2015: Page 1.
Questions & Comments
Which tires are you plan on buying at Tire Rack this Thanksgiving weekend? Let us know in the comments below.
