Theory Archives - Blacker Friday

Updated on Thursday, November 13, 2025: Theory’s Black Friday 2025 sale is officially underway with exclusive early access starting today. Here’s everything you need to know: timing, discounts, and strategies to get the best value.

Black Friday 2025 Sale Dates

Early Access: Exclusive to the Theory App, running Thursday, November 13, 2025, through Sunday, November 17, 2025, at 3:59 AM EDT. The offer is automatically applied in the app.
General Access: After early access ends, the sale opens to all customers at theory.com and is expected to continue through Sunday, November 30, 2025, at 11:59 PM PST.
Shipping & Returns: Free shipping is typically included for online orders. Items marked Final Sale (app early access items) cannot be returned or redeemed for credit. Exchanges are allowed only for a different size of the same style and color, subject to availability.

Note: Early access is app-exclusive. These offers cannot be used in full-price or Outlet U.S. stores, combined with other promotions, applied to previous purchases, or redeemed for cash/gift cards. Merchandise is sold as is, and exclusions apply.

Typical Discounts and Deals

Most full-price items in the sale are expected to be around 25% off.
Outerwear (including coats, jackets, and blazers) often sees the deepest discounts, sometimes up to 40% off.
Items are usually Final Sale, which cannot be returned, though exchanges for size are allowed.
New arrivals or select items may be excluded. Sale items cannot be combined with other promotions.

Historically, Theory has offered surprise upgrades on Black Friday and Cyber Monday. Last year, select styles were up to 60% off in the app, and sitewide discounts reached up to 40% off. Similar patterns could happen in 2025, so keeping an eye on the app may pay off.

What to Buy

Outerwear: Winter coats and tailored blazers are often the biggest value picks due to higher full-price costs and deeper discounts.
Wardrobe staples: Sweaters, simple tops, and pants in neutral tones are usually available at ~25% off, making them safe, practical choices.
Premium materials: Cashmere, wool, and leather pieces are worth checking, though they may be Final Sale.

Theory’s Black Friday 2025 Early Access Ad & Terms

Black Friday Ad History

What were the featured doorbuster deals at Theory’s Black Friday sale last year? How about two or three years ago? Follow the archive links to view the last few years of ad history to find out.