Here’s a breakdown of what you can expect at Merrell’s upcoming Black Friday 2025 sale, including likely sale dates, discount trends, and the kind of items that went on sale last year.
Likely Black Friday 2025 Sale Dates & Timing
Merrell has followed a pretty consistent Black Friday schedule over the past few years. The main event typically begins right on Black Friday morning, exclusively at merrell.com. This year, that’s November 28, 2025. Even though the official sale messaging might say it ends Sunday night (November 30), it’s worth noting that most of the same offers reappear the next day for Cyber Monday, which falls on December 1 this year. The Cyber Monday version of the sale might include a few small additions or tweaks, but it’s generally a continuation of the Black Friday deals.
If you’re planning your shopping, it’s best to skip Merrell’s “Pre-Black Friday” promotions. Those usually start the weekend before Thanksgiving and often only offer “up to” 40% off. It’s not bad, but the real savings show up once Black Friday officially hits.
Discount Levels: What the Numbers Look Like
The deepest discounts will likely be reserved for specific shoes, apparel, and gear—often in the form of daily deals or “doorbusters.” These can hit up to 60% off, but keep in mind, these are limited to select styles only. In general, most of the site tends to be around 40% off during the main sale period. It’s important to note that this is not a sitewide sale, so not every item will be marked down.
This 40% off seems to be Merrell’s baseline for most styles they’re promoting during the event. Styles that are newer or popular year-round might have smaller discounts or not be part of the sale at all. Prices are usually marked to reflect the discount, so you won’t need to worry about entering a promo code at checkout.
Popular Deals from Last Year’s Sale
Looking back at last year’s Black Friday event gives us a pretty good idea of what to expect this time around. These were some of the more notable offers from 2024:
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Men’s Moab 3 Mid Waterproof Boots: Originally $145, dropped to around $87 (40% off)
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Women’s Antora 3 Trail Running Shoes: Originally $125, discounted to $75
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Moab Speed GTX: Went for around 50% off in certain colors and sizes
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Merrell Bravada Edge Sneakers: Some sizes/colors dropped to as low as $60
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Winter boots and insulated styles: Select models were marked down between 45% and 60%
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Apparel and outerwear: Select fleece jackets, vests, and waterproof layers were about 40% off
Accessories like socks, hats, and backpacks also saw moderate discounts, but these rarely hit the higher range of 50% or more. Most were around 25% to 35% off, depending on stock levels and demand.
Last Year’s Black Friday Ad
Merrell’s Black Friday Ad History/Archive
Are you interested in viewing some of Merrell’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to see their ad history.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2 and 3.
- 2020: Page 1, 2 and 3.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1 and 2.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
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