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Lucky Brand Black Friday 2025 Sale – What to Expect & When

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Here’s everything you need to know about what to expect from this year’s Black Friday sale at Lucky Brand; when to shop, what kinds of discounts you can expect, and examples of what was included in the past.

When Will Lucky Brand’s Black Friday 2025 Sale Start and End?

Lucky Brand’s 2025 Black Friday Sale is expected to start on Tuesday, November 25, 2025. That’s two days before Thanksgiving, and three days before the official Black Friday date (which is November 28 this year). That early start isn’t unusual. Over the last few years, Lucky Brand has consistently kicked off its Black Friday sales a few days before Thanksgiving, giving you more time to browse and buy.

The sale is expected to run until 11:59 AM Pacific Time on Wednesday, December 3, 2025, unless items sell out sooner. That means there’s about a week to shop.

Where Can You Shop the Event?

You’ll be able to shop the sale in-store at Lucky Brand’s Specialty Retail locations and online at luckybrand.com. Just don’t expect to see the same deals if you shop at a Lucky Brand Outlet store. The same offer doesn’t typically apply there.

How Big Are the Discounts?

This year’s Lucky Brand Black Friday Sale is expected to offer up to 40% off on nearly everything in stock, both online and in-store. “Nearly everything” is the key phrase here. While a large portion of their inventory will be included in the sale, there are always some exclusions (more on that below).

The 40% off doesn’t usually apply to everything equally. Some items might be discounted by 20% or 30%, while others hit the full 40% off. It depends on the product category, popularity, and stock levels.

What Items Might Be Excluded?

Every year, there are some products that don’t qualify for the Black Friday offer. Based on previous sales, these are the usual categories that tend to be excluded:

  • Items labeled “Discounts Do Not Apply” on the website

  • Products tagged “Excluded From Promotions” in-store

  • Certain collaborations or limited-edition styles

  • Items that are already marked down on clearance

  • Gift cards

  • Some higher-end leather goods or specialty accessories

If you’re shopping online, the site usually makes it pretty clear which items are excluded. Look for small print under the price or a label near the product image. In-store, staff can usually tell you if something’s not part of the deal.

What Were Some Specific Sale Examples from Last Year?

To get a clearer idea of what might be on sale this year, it helps to look at some real examples from Black Friday 2024. These are items that were discounted during last year’s sale and give you a good sense of what to expect this time around:

  • Men’s 410 Athletic Fit Jeans
    Regular price: $99
    Black Friday price: $59.40 (40% off)

  • Women’s Bridgette High-Rise Skinny Jeans
    Regular price: $89
    Black Friday price: $53.40 (40% off)

  • Plaid Flannel Button-Down Shirts
    Regular price: $69
    Black Friday price: $41.40 (40% off)

  • Printed Midi Dress
    Regular price: $129
    Black Friday price: $77.40 (40% off)

  • Leather Ankle Boots
    Regular price: $149
    Black Friday price: $89.40 (40% off)

  • Men’s Faux Sherpa-Lined Denim Jacket
    Regular price: $139
    Black Friday price: $83.40 (40% off)

  • Jewelry and Accessories
    Most pieces ranged from 20–40% off depending on the item

In general, the bigger the original price, the bigger the savings. Denim, jackets, and boots tend to give you the most value during the sale. Tees and tops are also discounted but don’t always hit the full 40%.

Last Year’s Black Friday Ad

Black Friday Ad History

Are you interested in seeing some of Lucky Brand’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take a walk down memory lane.

  • 2024: Page 1 and 2.
  • 2023: Page 1 and 2.
  • 2022: Page 1.
  • 2021: Page 1 and 2.
  • 2020: Page 1 and 2.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1, 2 and 3.
A view outside of the Lucky Brand Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

What are you planning on getting at Lucky Brand clothing this holiday season? Maybe you’re looking to score a deal on their iconic jeans? Let us know in the comments!