Updated on Tuesday, November 25, 2025: Lucky Brand’s Black Friday 2025 sale is officially live! Here’s everything you need to know about this year’s event, including when to shop, the discounts available, and any exclusions to watch for.
Black Friday Sale Dates for 2025
The sale started today, Tuesday, November 25, 2025, at 12:01 AM PT and runs through Wednesday, December 3, 2025, at 12:00 PM PT, online only at luckybrand.com.
Important: These offers are not valid in Lucky Brand retail or outlet stores.
Confirmed Offers for 2025
1. 40% Off Everything
- Discount: 40% off all eligible items
- How it works: Prices are automatically marked down at checkout. No code is needed.
- Valid: November 25–December 3, 2025, online only
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Exclusions: Items marked “Discounts Do Not Apply” online or “Excluded From Promotions” in-store. Cannot be combined with other offers, previous purchases, gift cards, or employee discounts. U.S. only.
2. Extra 25% Off Sale Styles
- Discount: Extra 25% off sale items
- How it works: Discount is already calculated in the price as marked on the website.
- Valid: November 19–30, 2025, online only
- Exclusions: Same as above; cannot be combined with other discounts or employee promotions. Limited to stock on hand.
3. Free Ground Shipping on Orders Over $85
- How it works: Automatically applied at checkout for orders over $85 shipped to a single address in the contiguous U.S. and Washington D.C.
- Exclusions: Gift cards, face masks, and non-contiguous U.S. destinations.
4. Final Sale Items
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All merchandise marked as “Final Sale” or with prices ending in .97 is non-returnable. Sales are final.
How the Discounts Are Applied
Lucky Brand runs multiple promotions at the same time:
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Prices as Marked: The 40% off everything and extra 25% off sale items are automatically applied online.
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Promo Code Required: The extra 15% off requires entering the coupon code at checkout online or presenting it in-store.
Discounts cannot be combined unless explicitly stated. Returns of any portion of a purchase using these promotions may require forfeiture of the discount amount.
Exclusions to Watch For
- Items labeled “Discounts Do Not Apply” on LuckyBrand.com
- Items marked “Excluded From Promotions” in-store
- Gift cards and previous purchases
- Employee purchases and bulk orders
- Certain fragrance, clearance, and marked-down items
Lucky Brand’s Black Friday 2025 Ad & Official Terms
Expected Black Friday 2025 Sale Dates
Lucky Brand’s 2025 Black Friday Sale is expected to start on Tuesday, November 25, 2025. That’s two days before Thanksgiving, and three days before the official Black Friday date (which is November 28 this year). That early start isn’t unusual. Over the last few years, Lucky Brand has consistently kicked off its Black Friday sales a few days before Thanksgiving, giving you more time to browse and buy.
The sale is expected to run until 11:59 AM Pacific Time on Wednesday, December 3, 2025, unless items sell out sooner. That means there’s about a week to shop.
Where Can You Shop the Event?
You’ll be able to shop the sale in-store at Lucky Brand’s Specialty Retail locations and online at . Just don’t expect to see the same deals if you shop at a Lucky Brand Outlet store. The same offer doesn’t typically apply there.
How Big Are the Discounts?
This year’s Lucky Brand Black Friday Sale is expected to offer up to 40% off on nearly everything in stock, both online and in-store. “Nearly everything” is the key phrase here. While a large portion of their inventory will be included in the sale, there are always some exclusions (more on that below).
The 40% off doesn’t usually apply to everything equally. Some items might be discounted by 20% or 30%, while others hit the full 40% off. It depends on the product category, popularity, and stock levels.
What Might Be Excluded?
Every year, there are some products that don’t qualify for the Black Friday offer. Based on previous sales, these are the usual categories that tend to be excluded:
- Items labeled “Discounts Do Not Apply” on the website
- Products tagged “Excluded From Promotions” in-store
- Certain collaborations or limited-edition styles
- Items that are already marked down on clearance
- Gift cards
- Some higher-end leather goods or specialty accessories
If you’re shopping online, the site usually makes it pretty clear which items are excluded. Look for small print under the price or a label near the product image. In-store, staff can usually tell you if something’s not part of the deal.
What Were Some Specific Sale Examples from Last Year?
To get a clearer idea of what might be on sale this year, it helps to look at some real examples from Black Friday 2024. These are items that were discounted during last year’s sale and give you a good sense of what to expect this time around:
- Men’s 410 Athletic Fit Jeans — $59.40 (reg. $99, 40% off)
- Women’s Bridgette High-Rise Skinny Jeans — $53.40 (reg. $89, 40% off)
- Plaid Flannel Button-Down Shirt — $41.40 (reg. $69, 40% off)
- Printed Midi Dress — $77.40 (reg. $129, 40% off)
- Leather Ankle Boots — $89.40 (reg. $149, 40% off)
- Men’s Faux Sherpa-Lined Denim Jacket — $83.40 (reg. $139, 40% off)
- 20–40% off, depending on item
In general, the bigger the original price, the bigger the savings. Denim, jackets, and boots tend to give you the most value during the sale. Tees and tops are also discounted but don’t always hit the full 40%.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Lucky Brand’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to take a walk down memory lane.
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1, 2 and 3.
Questions & Comments
What are you planning on getting at Lucky Brand clothing this holiday season? Maybe you’re looking to score a deal on their iconic jeans? Let us know in the comments!