If you’re planning to shop during Lacoste’s Black Friday Sale in 2025, here’s a look what to expect, when it’s likely to go live, what types of items might be included or excluded, and a reminder at last year’s offers to give you a better idea of how the sale works.
Likely Black Friday 2025 Start and End Dates
Lacoste’s Black Friday Sale is expected to begin on Monday, November 24, 2025, which is the Monday before Thanksgiving. This gives you nearly a full week to browse deals ahead of the long weekend. Based on previous years, the sale should run through the weekend and continue through Cyber Monday, wrapping up early on Tuesday, December 2, 2025.
If you’re eyeing something specific, it’s smart to check in earlier in the week. Lacoste rarely restocks during these promotional events, and popular sizes or colors can sell out quickly.
How the Discount Works
This isn’t a sale where you’ll need to hunt down a promo code or wait for something to be added to your cart to see the discount. The markdowns are automatically applied, and the sale prices are clearly marked on each qualifying item. What you see is what you get.
The maximum discount is expected to be up to 50% off, though the average tends to be around 30% to 40% off, depending on the category and how recently the item was released. These are select items only, not sitewide, so don’t expect every product to be discounted. Some pieces won’t be included at all.
Also, this promotion is only valid on Lacoste’s U.S. website at lacoste.com and at their full-price boutiques. It won’t apply to anything you find at outlet stores, airport shops, or third-party retailers like department stores. That means if you usually shop Lacoste at Macy’s, Nordstrom, or other chains, their Black Friday discounts will be completely separate.
Items Usually Excluded
Even though a lot of products go on sale, not everything will be included. Lacoste typically holds back a few key categories and products, so it’s worth knowing what not to expect.
Here’s what was excluded last year, and will likely be again in 2025:
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Core styles like the standard L.12.12 polo in staple colors (white, navy, black)
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New arrivals and freshly released collections
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Select footwear, especially high-demand sneakers
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Some seasonal capsule collections or collaborations
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Any in-stock items at outlets, airports, or non-Lacoste retailers
If you have your eye on a newer item that just dropped in October or November, don’t be surprised if it’s full price. Lacoste usually holds off discounting newer pieces until later in the season.
Examples from Last Year’s Sale
To give you a better idea of what kind of deals were available, here are some real examples from Black Friday 2024:
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Men’s Lightweight Quilted Jacket: Regular price $185, on sale for $129 (30% off)
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Lacoste Croco Slide Sandals: Regular price $45, on sale for $29.99 (33% off)
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L.12.12 Polo with Contrast Collar (seasonal color): Regular price $110, on sale for $66 (40% off)
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Women’s Neocroc Canvas Backpack: Regular price $85, on sale for $51 (40% off)
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Unisex Wool Scarf with Croc Patch: Regular price $95, on sale for $47.50 (50% off)
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Kids’ Colorblock Hoodie: Regular price $75, on sale for $45 (40% off)
These examples show a wide range of discount levels, but most hovered around the 30% to 40% mark. The 50% off deals were usually reserved for accessories or seasonal products that were being phased out.
Last Year’s Black Friday Ad
Lacoste’s Black Friday Ad History/Archive
Want to see some of Lacoste’s previous Black Friday ad scans? Then here’s an archive of their older ads spanning back through 2014:
Questions & Comments
What are you planning on buying at Lacoste this Thanksgiving weekend? A new polo shirt, sneakers, hoodie, dress, pants or something else? Let us know in the comments below.
