Updated on Monday, November 24, 2025: Lacoste’s Black Friday sale is officially live! Here’s everything you need to know about shopping the 2025 event, including confirmed discounts, featured deals, and what to expect from this year’s promotion.

Black Friday 2025 Start & End Dates

The Lacoste Black Friday Sale is live starting today, Monday, November 24, 2025. Yo’ll be able to shop in-stores and at lacoste.com. The sale runs through Sunday, November 30, 2025, or while supplies last. A new Cyber Monday event will follow immediately after.

Since popular items can sell out quickly, it’s best to shop early in the week to ensure your size and preferred colors are available.

Confirmed Offers

This year’s sale includes up to 50% off select items, with most discounts ranging from 30% to 40%. The markdowns are automatically applied at checkout, so you don’t need a promo code.

Some highlighted deals include:

• Men’s Waffled Cotton Undershirt – $32.99 (was $55)
• Men’s Logo Crew Neck Sweatshirt – $81.99 (was $165)
• Men’s Water-Repellent Hooded Down Jacket – $215.99 (was $360)
• Men’s Chaymon Leather Sneakers – $66.99 (was $135)
• Women’s Relaxed Fit Hooded Down Jacket – $218.99 (was $365)
• Men’s Wool Chesterfield Coat – $297.99 (was $498)
• Men’s Made In France Sweatpants – $132.99 (was $190)
• Men’s Ultra Dry XXL Logo Sport T-Shirt – $27.99 (was $70)
• Women’s Ultra Dry Technical Cotton T-Shirt – $25.99 (was $65)

Accessories such as socks and bags are also included in select deals.

Items Usually Excluded

Not everything is discounted. Lacoste generally excludes:

• Core L.12.12 polo styles in classic colors (white, black, navy)
• New arrivals and recently released collections
• Certain high-demand sneakers and capsule collections
• Outlet, airport, and third-party retailer stock

If you’re eyeing a newer piece from October or November, it’s likely still full price.

Lacoste’s Black Friday 2025 Ad

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Lacoste’s Black Friday Ad History/Archive

Want to see some of Lacoste’s previous Black Friday ad scans? Then here’s an archive of their older ads spanning back through 2014:

• 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2024: Page 1 and 2.
• 2023: Page 1 and 2.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1.
• 2019: Page 1 and 2.
• 2018: Page 1 and 2.
• 2017: Page 1.
• 2015: Page 1.
• 2014: Page 1 and 2.

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Questions & Comments

What are you planning on buying at Lacoste this Thanksgiving weekend? A new polo shirt, sneakers, hoodie, dress, pants or something else? Let us know in the comments below.

Updated on Saturday, November 15, 2025: If you’re hoping for a separate Cyber Monday event from Lacoste this year, don’t expect one. In past years, Lacoste has extended its Black Friday promotion through Cyber Monday, rather than launching new offers. The discounts, exclusions, and terms are typically identical to those active over the weekend.

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Cyber Monday 2025 Sale Dates

Lacoste’s 2025 Black Friday sale is expected to start Monday, November 24, 2025, and end on Tuesday, December 2, 2025 (that’s the day after Cyber Monday).

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What to Expect

Discounts should mirror the Black Friday offers, with up to 50% off select styles. The average markdown tends to sit around 30–40% off, depending on category and inventory.

Sale prices appear automatically (no promo codes usually required) and the promotion applies only on lacoste.com/us and in full-price boutiques. Outlet and third-party stores (like Macy’s or Nordstrom) have their own independent sales.

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Items Likely Excluded

Not every item gets discounted. Based on past sales, these categories are usually left out:

• Core L.12.12 polos in classic colors
• New arrivals or recent seasonal releases
• Select sneakers and high-demand footwear
• Limited collaborations or capsule drops
• Items sold through outlets, airports, or non-Lacoste retailers

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Featured Deals from Last Year

Here’s a quick snapshot of typical markdowns seen during Lacoste’s 2024 event:

• Men’s Lightweight Quilted Jacket – $185 → $129 (30% off)
• Lacoste Croco Slide Sandals – $45 → $29.99 (33% off)
• Women’s Neocroc Canvas Backpack – $85 → $51 (40% off)
• Unisex Wool Scarf with Croc Patch – $95 → $47.50 (50% off)

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Last Year’s Black Friday/Cyber Monday Ad

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Cyber Monday Ad History

Need to take a look at Lacoste’s Cyber Monday ad from last year? Maybe you want to see their ad from a few years ago? You’ll be able to view the last few years of their ad history by following the links below.

• 2024: Page 1 and 2.
• 2023: Page 1 and 2.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1 and 2.

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Questions & Comments

What are you planning on getting at Lacoste’s Cyber Monday sale this year? Shopping in stores or online? Let us know in the comments.