Lacoste Black Friday 2022 Sale & Ad – What to Expect

Updated on Friday September 16, 2022: Lacoste’s Black Friday 2022 ad has not yet been released — we’re still working to secure a copy of it along with this year’s sale dates and featured deals. But because we’ve been tracking their sales for a number of years now, we pretty much know what to expect. Here’s a summary of what we will likely see during their Black Friday sale this year (our predictions are based on Lacoste’s historical trends):

  • Lacoste’s Black Friday and Cyber Monday sales are usually merged together into one extended event over the long holiday weekend. You can expect the sale to begin on Wednesday, the day before Thanksgiving, and end on Cyber Monday or while supplies last.
  • In terms of the offer, you can expect a generous 40% off store and site-wide during the event for nearly all full-priced items. You can also expect discounts of 50% of more in their sale section.
  • The Black Friday sale usually differs at Lacoste Factory Outlet locations (it will likely not be the same offer). All Lacoste airport locations are usually excluded from any Black Friday promotions.
  • As with most store-wide sales, some exclusions will apply. You can scroll down the page to view last year’s ad to get a general idea of the terms and conditions that we’ll likely see (you can expect similar exclusions here in 2022).

As always, the latest Black Friday news will be posted as soon as we get it. Be sure to bookmark this page and check back regularly for more updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

Lacoste’s Black Friday sale typically spans all Thanksgiving weekend long and into the early hours of Cyber Monday. If this trend continues, these these are the sale start and end dates that you can expect to see here in 2022:

  • Expected Black Friday sale start date: Wednesday November 23, 2022 (that’s the day before Thanksgiving).
  • Expected Black Friday sale end date: Monday November 28, 2022 at 3:00AM EST or while supplies last.

We will be posting Lacoste’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Current Offers

We’re including a complete list of Lacoste’s current offers and coupons below. Don’t shop their site, store or outlet until you double check what deals are now live. Good luck!

Last Year’s Black Friday Ad

Updated on Wednesday November 24, 2021: We are in the final countdown to Black Friday… but Lacoste just gave you a reason to shop early. Their Black Friday sale just began early this morning!

Visit or any Lacoste Boutique in the U.S. to save 40% off storewide (excludes any of their airport shops/locations and outlet stores). The sale spans across the entire long weekend, ending on Sunday night (November 28, 2021). No promo code is needed as he discount will be automatically applied to all qualifing items.

Of course some exclusions may apply — See their site for full details and official terms. Happy bargain hunting!

What’s Often Excluded?

There’s no getting around it — All storewide sales, regardless who offers them, always have some sort of exclusions. Here’s a look at exclusions we typically see at Lacoste:

  • All Lacoste Outlet and airport locations do not participate in Black Friday sales.
  • Gift cards and personalized polos are often excluded.
  • No other discounts or coupons can be applied. That includes any employee and family member discounts.

Ad History

Want to see some of Lacoste’s previous Black Friday ad scans? Then here’s an archive of their older ads spanning back through 2014:

  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What are you planning on buying at Lacoste this Thanksgiving weekend? Let us know in the comments section.

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