Lacoste Black Friday 2020 Sale – What to Expect

Updated on Sunday October 25, 2020: It’s still too early for us to know what’s coming at Lacoste’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see at least 40% off site and store-wide again!).

We’ll be posting a copy of Lacoste’s Black Friday ad and all the important details for 2020 once we know more. That includes COVID-19 related store and outlet rules, mask policies, hours of operation and any closures. Be sure to check back again soon for the latest updates or join our newsletter to be the first to know the moment news is announced.

Expected 2020 Start & End Dates

Below you’ll find our Black Friday sale schedule that we’re expecting to see at Lacoste this year. Our predictions are based off of last year’s start/end dates and may vary this year due to the coronavirus pandemic.

  • Expected start date: Wednesday November 25, 2020 (that’s the day before Thanksgiving).
  • Expected end date: Sunday November 29, 2020 at 11:59PM PT or while supplies last.

Just be aware that all Lacoste retail and factory outlet stores located within these malls/outlets will be closed for the entire day on Thanksgiving due to the ongoing coronavirus pandemic. The official 2020 schedule will be posted as soon as we are able to independently verify the details.

Current Offers

We’re including a full list of Lacoste’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

What’s Often Excluded?

There’s no getting around it — All storewide sales, regardless who offers them, always have some sort of exclusions. Here’s a look at exclusions we typically see at Lacoste:

  • All Lacoste Outlet and airport locations do not participate in Black Friday sales.
  • Gift cards and personalized polos are often excluded.
  • No other discounts or coupons can be applied. That includes any employee and family member discounts.

Last Year’s Black Friday Ad

Last updated on Wednesday November 27, 2019: We’re in the final countdown to Black Friday — But Lacoste just gave you a reason to shop early. Their sale began early this morning!

Visit with promo code 40FRIDAY or any Lacoste Boutique in the U.S. to save 40% off storewide (excludes any of their airport shops/locations and outlet stores). The sale spans across the entire long weekend, ending on Sunday night (December 1, 2019 at 11:59PM PST).

Of course some exclusions may apply — See the ad copy posted below for official terms. Happy bargain hunting!


Are you interested in seeing some of Lacoste’s older Black Friday ads? Then follow the links below to take a walk down memory lane.

  • 2019: Page 1 and 2.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Sorry, we misplaced this year’s ad.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What are you planning on buying at Lacoste this Thanksgiving weekend? Let us know in the comments below.

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