Lacoste’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Lacoste’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Wednesday November 16, 2022: We still have a little over a week left to go until Thanksgiving but Lacoste just gave you a reason to shop early. Their Black Friday sale just began early this morning!

Visit or any Lacoste Boutique in the U.S. to save up to 40% off storewide (excludes any of their airport shops/locations and outlet stores). The sale is expected to span across the entire long weekend, ending on Sunday night (that would be on November 26, 2023 at 11:59pm PT). No promo code is needed as the discount will be automatically applied to all qualifying items. Sale highlights are posted below.

Of course some exclusions may apply — See their site for full details and official terms/conditions. Good luck and happy bargain hunting!

Black Friday 2023 Start & End Dates

Lacoste’s Black Friday sale typically kicks off a little over a week before Thanksgiving and runs into the early hours of Cyber Monday. So if we assume they will do the same scheduling again this year, then these are the BF sale start and end dates that you can expect to see:

  • Confirmed BF sale start date: Tuesday November 14, 2023.
  • Expected BF sale end date: Monday November 27, 2023 at 3:00AM EST or while supplies last.

What’s Often Excluded?

There’s no getting around it — All storewide sales, regardless who offers them, always have some sort of exclusions. Here’s a look at exclusions we typically see at Lacoste:

  • All Lacoste Outlet and airport locations do not participate in Black Friday sales.
  • Gift cards and personalized polos are often excluded.
  • No other discounts or coupons can be applied. That includes any employee and family member discounts.

Ad History

Want to see some of Lacoste’s previous Black Friday ad scans? Then here’s an archive of their older ads spanning back through 2014:

  • 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
  • 2022: Page 1 and 2.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.
Lacoste’s New Year sales display greets customers as they walk in to their Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What are you planning on buying at Lacoste this Thanksgiving weekend? A new polo shirt, sneakers, hoodie, dress, pants or something else? Let us know in the comments.

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