Updated on Friday, November 21, 2025: KAY Jewelers isn’t launching a separate Cyber Monday event this year. Instead, Cyber Monday will serve as the final day of their extended Black Friday promotion (and it’s now live!). Here’s everything you need to know.
Kay Jewelers’ Black Friday 2025 Sale Dates & Offers
The event runs online at kay.com and in stores from now through Monday, December 1, 2025, at 11:59 PM ET. This year you get up to 40% off storewide and sitewide, plus an extra 5% off purchases of $999 or more.
How the Extra 5% Off Works
The extra 5% off applies automatically at checkout when your purchase reaches $999, making it a simple way to maximize savings. All discounts are applied to the ticketed price, which means you’re saving from the original cost rather than from a previous sale price. While the promotion is broad, certain exclusions apply (see below).
Popular Picks to Consider
During Black Friday, some of Kay’s most popular items often see significant discounts, including:
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Engagement Rings: Lab-created diamond solitaires and halo styles, including pieces from the Now & Forever collection, remain customer favorites.
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Necklaces and Earrings: Classic gold and sterling silver pieces, such as lab-created diamond studs or pearl pendants, frequently top best-seller lists.
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Bracelets: Timeless chains, bangles, and charm styles that combine elegance with everyday wearability are strong picks for holiday gifting.
These best-sellers often move quickly during Black Friday, so early browsing can help secure the pieces you want.
What’s Excluded
As with most large-scale promotions, several categories are not included:
- Designer watches (Armani Exchange, Emporio Armani, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Kate Spade, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches)
- Smartwatches and watchbands
- Loose diamonds and gemstones
- Teddy Bear Jewelry Collection honoring St. Jude®
- Le Vian® Vault online collection
- KAY Signature, Rocksbox, clearance, closeouts, previously owned items
- Ear piercing merchandise
- Black Friday Deals, specially priced merchandise, special events, custom design jewelry, jewelry cleaning items, charity items, protection plans, repairs and services, gift cards, and previous purchases
The extra 5% off is combinable with the up-to-40%-off promotion, but not with other coupons. Minimum purchase amounts do not include taxes or shipping.
Kay’s Black Friday 2025 Ad
Cyber Monday Ad History
Are you interested in seeing some of Kay’s previous Cyber Monday ads? Then follow the links below to take a look the the last few years of ad history.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1.
- 2015: Page 1.
Questions & Comments
What are you planning in picking up at Kay this Cyber Monday? Will it be for you or are you shopping for a Christmas gift? Let us know in the comments.
