GoPro typically wraps up its Black Friday sale on Cyber Monday rather than launching a separate sale, so this year’s event should mark the final day of their annual discounts. Here’s what we’re predicting this year.

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Expected 2025 Sale Dates

Based on GoPro’s past schedules, their Black Friday sale usually kicks off about five days before Thanksgiving. For 2025, that would mean a likely start date of Saturday, November 22, 2025, with the sale continuing through Cyber Monday, December 1, 2025.

So while there probably won’t be a new, dedicated Cyber Monday event, the same sitewide deals should remain active through that date.  Just keep in mind that popular models and bundles can sell out early.

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Typical Discount Levels

GoPro tends to keep things consistent year after year. Here’s what we’re expecting to see carried over from the Black Friday lineup:

• Up to 15% off most cameras purchased directly from gopro.com.

• Accessory bundles either discounted or offered as free add-ons

• Older models at even deeper markdowns, especially through retailers like Amazon or Best Buy

Inventory is often limited, and some exclusions could apply to new releases or special editions.

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GoPro Models to Watch

If you’re shopping on or before Cyber Monday, these are the cameras most likely to be featured in the sale:

GoPro HERO13 Black
The brand’s current flagship for 2025. Expect the standard 15% off, dropping the price from around $399.99 to about $339.99. Retailers might sweeten the deal with extras such as memory cards or spare batteries.

GoPro HERO12 Black
Still a solid performer with most of the same features casual users need. Prices could dip below $300, making it one of the best value options in GoPro’s lineup.

GoPro MAX (360 Camera)
Ideal for immersive, 360-degree video. A 15% discount would bring it down from roughly $499.99 to about $425.

HERO11 Mini
A more compact design for those who prefer portability over advanced features. This model hasn’t seen the same demand as others, so it might be easier to find at a good price.

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Accessory and Bundle Offers

In addition to camera discounts, GoPro often includes savings on accessories and holiday bundles. These packages might feature combinations such as:

• Extra batteries and dual chargers

• Shorty extension poles and floating grips

• Mounts for helmets or chests

• Protective travel cases

While bundles don’t always have a flat percentage off, the combined savings can be significant. For example, last year’s HERO11 Black Bundle came with a grip, 64GB SD card, and spare battery for $399.99, valued at about $450 if purchased separately.

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GoPro Subscription Benefits

If you’re planning to buy directly from GoPro, remember that many of their best deals are tied to the GoPro Subscription program. Members get perks like:

• Unlimited cloud storage

• Up to 50% off accessories

• No-questions-asked camera replacement

• Ongoing discounts on future orders

Sometimes the subscription is bundled for free during the sale, while other times you’ll need to sign up to unlock the lowest prices. Be sure to check the fine print before you check out.

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Last Year’s Black Friday/Cyber Monday Ad

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Cyber Monday Ad History

Interested in checking out some of GoPro’s older Cyber Monday ads? No problem! Follow the links below to view the last few years of ad history.

• 2024: Page 1, 2, 3 and 4.
• 2023: Page 1, 2, 3 and 4.
• 2022: Page 1, 2 and 3.
• 2021: Page 1.
• 2020: Page 1 and 2.
• 2019: Page 1, 2, 3 and 4.
• 2018: Page 1.
• 2017: Page 1 and 2.
• 2016: Page 1.
• 2015: Page 1 and 2.
• 2014: Page 1.

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Questions & Comments

Come across any good deals on GoPro this holiday season? Then let us know what you found and where you found it in the comments section.

Whether you’re a longtime fan of the brand or just looking to pick up your first action camera, here’s everything you need to know about GoPro’s upcoming Black Friday 2025 deals.

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Likely Black Friday 2025 Start & End Dates

GoPro has a pretty consistent track record when it comes to their Black Friday timing. Over the past several years, they’ve started their sale about five days before Thanksgiving. This year, that would land the launch on Saturday, November 22, 2025.

If they follow the same schedule, the sale should run through Cyber Monday, December 1, 2025. That gives you a solid 10-day window to shop, assuming items don’t sell out early. As always, it’s best not to wait until the very last day, especially if you have your eye on something specific.

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Expected Discounts

GoPro rarely goes wild with their discounts, but they are consistent. Based on previous years, expect to see:

• 15% off all in-stock cameras when purchased directly from gopro.com

• Accessory bundles marked down or offered as a free add-on

• Older models possibly priced even lower, especially through third-party retailers

These discounts are expected to apply site-wide, though keep in mind that supplies are limited, and some exclusions might apply (like on newer or specialty items).

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Models to Look For

If you’re not sure which model to consider, here’s a quick look at what GoPro typically offers and what you might see during the sale:

GoPro HERO13 Black

• This is GoPro’s most current flagship camera as of 2025.

• Expect 15% off directly from GoPro, bringing the price down from around $399.99 to roughly $339.99.

• If retailers match that price, look for bonus items like extra batteries or memory cards.

GoPro HERO12 Black

• Still a strong camera with most of the features a casual user needs.

• Prices could drop significantly, possibly under $300 during the sale.

• Great option if you don’t need the latest version.

GoPro MAX (360 camera)

• If you’re into immersive, 360-degree content, this one might be discounted as well.

• It’s been priced around $499.99 in the past, so a 15% discount could bring it to about $425.

HERO11 Mini

• Compact alternative with fewer features but a more portable design.

• This one didn’t get as much attention last year, so it might be easier to find at a discount.

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Accessory and Bundle Deals

Aside from the cameras themselves, there are usually some decent savings on accessories and bundles. GoPro sometimes puts together holiday bundles with things like:

• Extra batteries

• Dual battery chargers

• Shorty mini extension poles

• Floating hand grips

• Head straps or chest mounts

• Protective cases

These bundles don’t always have a specific percent-off discount, but they often come at a reduced combined price compared to buying everything separately.

For example, last year GoPro offered a HERO11 Black Bundle that included a 64GB SD card, an extra battery, and a grip for $399.99 — all together worth around $450 if purchased separately.

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Subscription Perks

If you’re buying directly from GoPro, one thing to know is that many of their deals tie into their GoPro Subscription. This is a yearly membership that gives you:

• Unlimited cloud storage for your footage

• Up to 50% off accessories

• No-questions-asked camera replacement

• Discounts on future purchases

Sometimes during Black Friday, the subscription is bundled automatically with the purchase at no extra cost. Other times, you might be required to buy the subscription to get the full discount. Be sure to check the fine print on GoPro’s site once the sale goes live.

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Last Year’s Black Friday Ad

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GoPro’s Black Friday Ad Archive

Here’s a list of GoPro’s previous Black Friday ads from the last few years. Enjoy!

• 2024: Page 1, 2, 3 and 4.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1 and 2.
• 2019: Page 1, 2, 3 and 4.
• 2018: Page 1.
• 2017: Page 1.

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Questions & Comments

Which GoPro camera is on your Christmas shopping list this year? The new HERO13? Find any other deals on GoPro at one of their resellers worth sharing? Then we’d love to know — Leave your comments below.