If you’re looking to pick up new sneakers or athletic gear this Black Friday, Finish Line is one of those stores you’ll probably want to keep on your radar. Here’s a look at what to expect from this year’s sale, when it’ll likely start, what kind of items will be discounted, how big the discounts usually are, and even some examples of what was marked down last time.
When Finish Line’s Black Friday 2025 Sale Will Likely Start
Finish Line doesn’t wait until the day after Thanksgiving to kick things off. The Black Friday 2025 sale is expected to start early, likely on Friday, November 21, 2025. That’s a full week before Black Friday, which falls on November 28 this year.
In past years, some of the more popular items and shoe sizes were gone pretty fast. And while they may restock a few things closer to Black Friday or even into Cyber Monday, there’s no guarantee.
Types of Discounts to Look For
The discounts typically fall into a few different categories. You’ll see:
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Up to 50% off on select shoes and apparel.
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Tiered discounts based on category or brand.
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Clearance items possibly marked down even further.
The “up to 50% off” line is key here. Not everything will be half off, but some will be. Many items tend to land in the 25% to 40% range. Shoes from major brands like Nike, Adidas, and Puma often get smaller markdowns compared to Finish Line’s house brands or lesser-known lines.
Also, be aware that there are usually exclusions. You won’t see the newest releases or hyped drops included in the sale. Items labeled as “New Arrivals” or limited editions are typically not eligible.
Examples of 2024 Deals to Give You an Idea
Here are a few specific deals from last year’s Finish Line Black Friday sale that might give you a better sense of what could be coming back this time:
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Nike Air Max 90 SE – Was $130, down to $91 (30% off)
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Adidas Ultraboost 22 – Was $190, marked down to $114 (40% off)
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Puma RS-X3 – Originally $110, dropped to $55 (50% off)
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Jordan Jumpman Graphic Hoodie – Regularly $70, on sale for $49
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Nike Club Fleece Joggers – $55 down to $38
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Champion Script Logo T-shirt – $25 down to $15
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Adidas Originals Backpack – $50 dropped to $30
Not every size and color was available across the board, but if you’re not super picky about colorways, you could find some really good deals.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in viewing some of Finish Line’s older Black Friday ads? Then follow the links below to take a look at an archive of their ads spanning back to 2014.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1, 2 and 3.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1.
- 2015: Page 1, 2, 3 and 4.
- 2014: Page 1 and 2.
Questions & Comments
What are you planning on getting at Finish Line over Thanksgiving weekend? Let us know in the comments below.
