Updated on Tuesday, November 11, 2025: Every year, Emerica throws a pretty good sale around Thanksgiving, and 2025 looks no different. Here’s everything you need to know about the upcoming sale, including when it’s likely to happen, the discounts you can expect, what kinds of shoes and gear usually go on sale, and some examples from last year to help you plan ahead.
When Will Emerica’s Black Friday Sale Start in 2025?
Emerica’s Black Friday sale typically kicks off a little earlier than Black Friday itself. Based on last year’s schedule, the sale began on the Saturday before Thanksgiving—so for 2025, you can expect the sale to start on Saturday, November 22, 2025. It usually runs through the Thanksgiving weekend and may even extend a day or two after Black Friday.
What Kind of Discounts Should You Expect?
Emerica’s Black Friday deals are solid but straightforward. The highlight is typically:
- An extra 30% off select sale styles, exclusively at emerica.com.
- Free shipping on all orders (no minimums).
The discount typically applies automatically once you add eligible items to your cart (no promo code is needed). Just be sure to check the fine print because, like most sales, some items are excluded or have restrictions.
The 30% off applies mostly to sale styles—so these are already discounted shoes or gear that get a further markdown. Occasionally, Emerica offers site-wide discounts but last year the deep 30% deal was limited to select items.
Specific Sale Item Examples From Last Year
Looking back at Emerica’s 2024 Black Friday sale, here are some examples of what was on offer to give you an idea:
- Reynolds G6 Shoes: Originally priced around $90, these were marked down to $63 before the extra 30% came off. Final price came out to about $44.
- Provost Slim Vulc: These came with a 25% initial discount, and then the 30% off dropped them below $50.
- Wino G6 Vulc: Another popular style that fell into the sale category, with prices dipping to roughly half off.
- Emerica Socks and Hats: Basic accessories went for 20-30% off, not as big a deal but still decent if you needed them.
- Apparel: Some tees and hoodies were included with a 20% off discount, but apparel discounts weren’t as deep as shoes.
What to Watch Out For
- Exclusions: Some new releases or limited-edition sneakers might not be part of the sale. The sale mostly targets sale and clearance stock.
- Sizes: Popular sizes can sell out fast. If you see a pair you want, don’t wait too long.
- No Coupon Needed: Unlike some sales where you have to enter a code, Emerica applies discounts automatically. Just be sure to confirm the discount in your cart before checking out.
- Returns: Check the return policy during the sale. Sometimes sale items have different return windows or policies.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see some of Emerica’s older Black Friday ads? Then follow the ad archive links below to take a walk down memory lane.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
Find a nice pair of Emerica shoes on sale? Then let us know what you found and at what price in the comments below.
