
Updated on Tuesday, September 8, 2026: Eddie Bauer has not announced its Black Friday 2026 sale yet, but recent events give us a good idea of what to expect.
Our prediction is around 50% off a large selection of clothing and outerwear, with some sale and clearance styles reaching 60% off or more. Down jackets, fleece, parkas, flannels and First Ascent gear should be among the categories to watch.
Eddie Bauer Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Early Black Friday deals | Around November 18 |
| Main sale | Around November 19 to 20 |
| Black Friday | November 27 |
| Expected discount | Around 50% off many styles |
| Sale and clearance | Up to 60% off or more |
| First Ascent | Select styles around 40% to 50% off |
| Cyber Monday | November 30 |
| Adventure Rewards | Early access likely |
These are predictions based on recent Eddie Bauer sales.
When Will Eddie Bauer Black Friday 2026 Start?
We would start watching eddiebauer.com around Wednesday, November 18.
Last year’s Black Friday preview was underway by November 19, with Eddie Bauer promoting 50% off sitewide in Canada. The promotion included deals such as 50% off Microlight Down Jackets.
Eddie Bauer has also traditionally given Adventure Rewards members early access to select sales, so joining before November may help you shop before the best sizes disappear.

How Much Will Eddie Bauer Take Off?
Around 50% off is our main target.
Last year’s Black Friday messaging featured 50% off, while Eddie Bauer’s previous Black Friday sales have also included clearance and individual styles at 60% off or more.
We would expect a mix rather than every product getting exactly the same discount.
| Type of Merchandise | What We Expect |
|---|---|
| Current clothing | Around 40% to 50% off |
| Down jackets | Around 40% to 50% off |
| First Ascent | Around 40% to 50% off select styles |
| Older colors | 50% to 60% off or more |
| Clearance | Potentially deeper |
Eddie Bauer Black Friday 2026 Price Predictions
Here are a few examples based on current regular prices.
| Item | Regular Price | At 40% Off | At 50% Off |
|---|---|---|---|
| CirrusLite Down Jacket | $129 | $77.40 | $64.50 |
| CirrusLite Down Hooded Jacket | $149 | $89.40 | $74.50 |
| CirrusLite Down Hooded Parka | $169 | $101.40 | $84.50 |
| MicroTherm 2.0 Down Jacket | $249 | $149.40 | $124.50 |
| Superior Down Waterproof Parka | $349 | $209.40 | $174.50 |
Current Eddie Bauer prices include $129 CirrusLite Down Jackets, $149 hooded versions, $169 parkas and a $249 MicroTherm 2.0 Packable Down Jacket.
These are price examples, not confirmed Black Friday deals.
What Would We Consider a Good Eddie Bauer Deal?
This is where we would look past the percentage.
Eddie Bauer already marks down older colors heavily. Some $129 CirrusLite Down Jackets are currently around $41.98, and certain $249 MicroTherm jackets are already below $90 depending on color and size.
So our rough guide would be:
| Deal | Our Take |
|---|---|
| 30% off | Easy to find during the year |
| 40% off current style | Good |
| 50% off classic color | Very good |
| 50% off First Ascent | Worth watching |
| 60%+ off | Great, but check color and size selection |
A 50% discount on a black jacket you actually wanted can be a better Black Friday buy than 65% off a discontinued color.
Outerwear Should Be the First Place to Look
Eddie Bauer Black Friday usually lines up well with winter shopping, and outerwear tends to be one of the strongest categories.
Last year’s earlier Black Friday coverage included examples such as a $329 Downlight Alpine Parka around $164.50 and MicroTherm outerwear at roughly half price.
For 2026, we would especially watch CirrusLite, MicroTherm, First Ascent and Superior Down styles.
If a current jacket in black, navy or another core color reaches 50% off, we would consider that a strong deal.
Clearance Can Be Cheaper Than Black Friday
Before checking out, look at Eddie Bauer’s sale section.
This matters because the retailer already discounts seasonal colors very deeply. Current men’s outerwear includes $129 CirrusLite jackets as low as $41.98 and $229 Boundary Pass Parkas around $79 depending on the available color.
The tradeoff is selection.
Black Friday may be better if you care about a specific color and size. Clearance is better if you mostly care about getting the lowest price.
Adventure Rewards Is Worth Joining
Adventure Rewards is free and includes early access to select sales.
Members also earn points, while shipping benefits improve as you move through the program. The entry level currently gets free shipping at $99, while higher tiers have lower thresholds.
For Black Friday, early access is probably the more useful perk. Popular coat sizes can disappear quickly once the main sale begins.
Should You Wait for Cyber Monday?
Not if the exact jacket you want reaches 50% off.
Cyber Monday may bring another round of online deals, but waiting is more useful for clearance shoppers than someone looking for a particular size and color.
If a current-season jacket is half price before Thanksgiving, we would buy it.
If you’re just browsing for the cheapest fleece or coat, check again on November 30.
When Will the Eddie Bauer Black Friday 2026 Ad Come Out?
We expect the first meaningful Black Friday deals around November 18 to 20.
Last year’s Black Friday preview was already running on November 19, well before Black Friday itself.
Once Eddie Bauer announces its 2026 sale, we’ll update this page with the confirmed dates, discounts, First Ascent offers and standout prices.
Until then, you can see the Eddie Bauer Black Friday 2025 ad and complete ad history below.




Eddie Bauer’s Black Friday Ad History/Archive
Need to see some of Eddie Bauer’s older Black Friday ads? Then follow the links below for an archive from these last few years.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1, 2 and 3.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1, 2 and 3.
- 2014: Page 1, 2, 3 and 4.


Questions & Comments
What are you planning on getting at Eddie Bauer this coming holiday weekend? Will you be braving the crowds in store or shopping online this year? Let us know in the comments section below.