Updated on Monday, November 10, 2025: If you’re planning to shop Build-A-Bear’s Black Friday 2025 sale, the event is officially live! This year’s sale features a mix of online and in-store offers, including some of their most popular promotions. Here’s everything you need to know.

Black Friday 2025 Sale Dates

The Build-A-Bear Black Friday Sale is now underway both online at buildabear.com and in physical stores. Some deals will run through Saturday, November 29, 2025, while others may continue beyond Cyber Monday. Doorbuster-style offers will be available throughout the week, so frequent checking is recommended if you’re after a specific item.

Key Deals to Know

Build-A-Bear’s 2025 Black Friday sale includes several standout offers:

• Buy More, Save More:

  • Buy 2 furry friends, get 20% off

  • Buy 3 furry friends, get 30% off

• Free Economy Shipping on orders over $100

• Skoosherz Plush: Available for just $5 with any other regular-priced purchase (normally $20)

• 2025 Advent Calendar (25 Pieces): Reduced from $39 to $29 during the sale

These deals are available both online at buildabear.com and in stores, though inventory and availability may vary.

Online vs. In-Store Offers

While many promotions overlap, Build-A-Bear sometimes offers exclusive deals depending on where you shop. This year, the “Buy More, Save More” promotion and the $5 Skoosherz deal are part of both online and in-store shopping, making it easy to choose whichever option is most convenient for you.

Types of Discounts to Expect

In addition to the confirmed doorbusters above, Build-A-Bear typically offers discounts on:

• Plush Toys: Often 30–50% off, including seasonal and classic characters
• Gift Sets: Bundles with outfits and accessories, usually 20–40% off
• Make-Your-Own Furry Friends: Promotions like BOGO or “Buy More, Save More”
• Holiday-Themed Merchandise: Winter outfits, accessories, and limited-edition items
• Pajamas and Apparel: Often up to 50% off

Exclusions to Keep in Mind

Certain items are typically excluded or minimally discounted:

• Brand-new releases (especially licensed collections)
• Customization services (sound chips, scents, embroidery)
• Gift cards
• Some online exclusives already discounted outside the Black Friday event

With deals like Buy More, Save More, and the $5 Skoosherz, this year’s Black Friday sale is shaping up to be one of Build-A-Bear’s most enticing yet. Be sure to shop early for the best selection!

Build A Bear’s Black Friday 2025 Ad

Cyber Monday 2025

After the initial Black Friday weekend, Build-A-Bear usually transitions into a separate Cyber Monday sale. Often, this includes:

• Additional markdowns on leftover Black Friday inventory
• Flash deals and daily specials
• Bundled online-exclusive sets not found in stores

Cyber Monday deals typically launch early on Monday, December 1, and may continue for about 48 hours into Tuesday night or while supplies last.

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Black Friday Ad History

Are you interested in seeing some of Build-A-Bear Workshop’s older Black Friday ads? Then follow the links below to view a full history dating back to 2014.

• 2025: Page 1, 2, 3, 4 and 5.
• 2024: Page 1, 2, 3, 4 and 5.
• 2023: Page 1, 2 and 3.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1 and 2.
• 2017: Page 1, 2 and 3.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1

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Questions & Comments

What are you planning on getting at Build-A-Bear this Thanksgiving weekend? Let us know in the comments below.