Updated on Monday, November 10, 2025: Known for offering storewide discounts on nearly their entire inventory, Avenue’s Black Friday deals are often the perfect opportunity to stock up on wardrobe staples or snag some fresh styles for the season at a fraction of the price. Here’s a look at everything you need to know about the upcoming event, including what to expect, key dates and what to buy.
When Does Avenue’s Black Friday Sale Start and End?
Avenue’s Black Friday sale typically kicks off on avenue.com the day before Thanksgiving; The sale is expected to start on Wednesday, November 26, 2025, and run through Saturday, November 29, 2025.
What Discounts Can You Expect?
Based on last year’s sale, Avenue’s Black Friday event will likely feature two main promotions:
- 50% Off Nearly Everything
The headline deal is the 50% discount on nearly everything sitewide. This offer applies to most categories, including dresses, tops, bottoms, outerwear, and accessories. - 25% Off Suprema Styles
Suprema is Avenue’s signature line of soft, versatile essentials. While the Suprema collection is excluded from the 50% off promotion, you can still expect to get 25% off.
The discounts are typically applied at checkout when you use the provided promo code. Last year’s code was BLACKFRI, so it’s likely that Avenue will use the same or a similar code this year.
What Items Are Excluded From the Sale?
While Avenue’s Black Friday sale covers a broad selection of products, there are some exclusions to keep in mind. Based on last year’s terms and conditions, the following items are likely to be excluded from the sale:
- Gift cards
- Prior purchases
- Shipping, handling, and taxes
- Final sale items
- Select swimwear and accessories
- Select third-party merchandise, such as Eloquii, CUUP, and June & Vie collections
- Home goods and menswear
It’s also important to note that final sale items cannot be returned or exchanged. Make sure to double-check the product details before making your purchase, especially if you’re buying discounted items.
Last Year’s Black Friday Ad
Black Friday Ad History
Below you’ll find a record of Avenue’s previous Black Friday ads spanning all the way back to 2017. You can compare this year’s specials to those from the past to see if things have changed.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2 and 3.
Questions & Comments
How do you plan on upgrading your wardrobe with trendy and affordable apparel from Avenue this holiday season? Let us know in the comments.