Updated Monday, November 24, 2025 — ASICS’ Black Friday and Cyber Monday event is officially live. Unlike some retailers that launch separate Cyber Monday sales, ASICS’ offers run across the full holiday period, giving you several days to snag deals. Here’s what you need to know for 2025.
The ASICS outlet store is welcoming customers with doors wide open as seen here at the Premium Factory Outlets in Camarillo, CA. Photo by Witold Sadowski.
Questions & Comments
What new running shoes or outdoor gear are you planning on getting at Asics this Cyber Monday? Let us know in the comments.
Updated on Thursday, December 5, 2024: If you’re a fan of ASICS—or just someone who loves a good sale—get ready because their After-Christmas Clearance Sale is one event you don’t want to miss.
Known as their “Semi-Annual Sale,” this is one of ASICS’ biggest sales of the year, featuring incredible discounts on select shoes and apparel. It’s the perfect opportunity to upgrade your running gear, stock up on activewear, or finally snag that pair of sneakers you’ve been eyeing (especially if you missed their recent Black Friday and Cyber Monday sales).
Here’s what you can expect from the sale, including discount details, what to buy, and why timing is everything.
When Does the Sale Start and End?
ASICS’ After-Christmas Clearance Sale is expected to kick off on December 25, 2024. The sale will likely run through January 31, 2025, at 11:59 PM EST, or while supplies last. That “while supplies last” part is key—if you’ve shopped ASICS before, you know their most popular styles can sell out fast. If you want to secure the best deals and your preferred sizes, it’s smart to shop earlier rather than later.
Where Can You Shop the Sale?
The sale will likely be available both online at asics.com and in physical ASICS stores across the U.S. and Canada. While I love the in-store experience for trying things on, shopping online offers the convenience of browsing the full range of sale items without leaving the house.
Plus, if you’re a member of ASICS’ loyalty program, OneASICS, you’ll enjoy free shipping and free returns. It’s a nice little perk that takes the pressure off buying online—you can always send back anything that doesn’t fit or feel quite right.
What Kind of Discounts Can You Expect?
ASICS’ Semi-Annual Sale is expected to offer 40% off select shoes and apparel, which is a pretty significant markdown considering their regular prices. Last year, they included more than 3,000 items in the sale, so there should be no shortage of options.
What makes this sale especially appealing is the variety of items included. ASICS caters to a wide audience, from serious runners and gym-goers to casual walkers and sneaker lovers. Whether you’re looking for high-performance running shoes or comfortable clothing for lounging, this sale typically has something for everyone.
What Should You Buy?
Here’s the thing about shopping the ASICS After-Christmas Sale: the options can feel overwhelming because there’s just so much good stuff. To help narrow it down, I recommend focusing on these categories:
1. Running Shoes
If you’re a runner, ASICS needs no introduction. Their shoes are known for their comfort, support, and durability. This sale is a great chance to upgrade your running shoes for the New Year, especially if you’ve been eyeing a specific model like the Gel-Nimbus or Gel-Kayano.
Not a runner? No problem—ASICS also offers walking shoes and everyday sneakers that are equally stylish and functional.
2. Activewear
From leggings and shorts to jackets and tops, ASICS’ activewear is designed for movement and comfort. I’ve found that their clothes strike a nice balance between performance and style, making them perfect for both workouts and casual wear.
3. Winter Essentials
While the focus is usually on shoes and clothing, don’t overlook accessories like hats, gloves, and socks. These smaller items often get overlooked but can be great additions to your fitness wardrobe, especially during colder months.
4. Kids’ Shoes
If you have kids, check out their selection of children’s shoes. ASICS offers plenty of options for young athletes or simply kids who need sturdy sneakers for school and play.
Tips for Shopping the ASICS Sale
While the discounts are exciting, navigating a sale of this size can be a bit daunting. Here are some tips to help you make the most of it:
1. Shop Early
As I mentioned earlier, popular styles and sizes tend to sell out quickly during this sale. If there’s something you have your heart set on, don’t wait—add it to your cart and check out as soon as possible.
2. Join OneASICS
If you’re not already a member, signing up for OneASICS is a no-brainer. It’s free to join, and you’ll get perks like free shipping and free returns, which make online shopping much easier.
3. Check for Exclusions
As with any big sale, there are usually some exclusions to keep in mind. Full-price items, outlet items, and gift cards are typically not included in the Semi-Annual Sale. Make sure to read the fine print so you know exactly what’s eligible for a discount.
4. Use Filters on the Website
If you’re shopping online, use the filters on the ASICS website to sort by size, category, or discount percentage. This can save you a lot of time and help you zero in on the items you’re most interested in.
5. Don’t Forget Free Returns
If you’re hesitant about sizing or fit, remember that OneASICS members get free returns. This takes a lot of the guesswork out of online shopping and gives you peace of mind.
Last Year’s Ad & Featured Sale Items
History
To get a better idea of the types of deals ASICS typically runs in the days after Christmas and into the new year, you can check out the last few years of sale history below.
