Updated on Wednesday, November 26, 2025: American Eagle Black Friday sale is live! Here’s everything you need to know to make the most of the annual event.

Black Friday 2025 Sale Dates and Duration

The sale is live now, Wednesday, November 26, 2025, and will run through Sunday, November 29, 2025, ending at 5:00 AM ET. Certain AE Flash Deals and Aerie promotions extend through Monday, December 3, 2025. Shop American Eagle’s retail stores across the U.S. and Canada and their site at ae.com.

If past years are anything to go by, the Black Friday sale will immediately transition into a Cyber Monday event, offering you another few days of online-only discounts.

What Discounts to Expect

American Eagle is offering savings across nearly all merchandise this Thanksgiving weekend:

• 40–50% off almost everything AE, including jeans (excludes Peanuts, Red Bull Racing, Formula 1, select apparel & accessories, men’s tops multipacks, and Grinch items).

• AE Flash Deals:

  • Women: $29 Apres Ski Crew, $29 Whoa So Soft Sweater, $19 Long Sleeve Cozy Tee

  • Men: $29 Everyday Flannel, $35 Laidback Luxe Hoodie, $19 Thermal T-Shirts

• Aerie Sale:

  • 40% off everything (excludes undies, bra accessories, select offline Cloud bottoms, select offline socks)

  • $29 Tres Chic Crew, $25 OFFLINE By Aerie Real Me Crossover Leggings, $35 Oversized Cloud Crew, $29 Waffle Tops & Bottoms, $15 Boxer & $15 Green Weekend Bralette

  • Tiered offer: Buy 10+ Aerie Undies for $35

Clearance Deals

• AE Clearance: 60% off (all clearance jeans start at $24.99)

• Aerie Clearance: 60% off (excludes undies)

Free and Expedited Shipping Offers

• Standard shipping free with purchases of $75+ (level 1 members), $50+ (level 2 members), $25+ (level 3 members), or when using the Real Rewards credit card.

• $15 Two-Day Shipping with any purchase or free for ShopRunner members with $75+ purchase.

• $25 Overnight Shipping with any purchase.

Returns and Rewards Programs

• Free returns on select Aerie bras, bralettes, sports bras, swimsuits, bikini bottoms, DORMIFY items, and third-party shoes. Some exclusions apply.

• Real Rewards members can earn discounts through charitable donations: $10 off AE jeans when donating to Cotton Blue Jeans Go Green and $5 off Aerie bras when donating to Free The Girls.

• Real Rewards credit cardholders can take an additional 20% off after opening and using the card.

Top Picks to Shop

American Eagle’s Black Friday sale covers a wide range of categories:

• Jeans: Discounts on classic fits like skinny, straight, and relaxed styles.

• Hoodies and Sweaters: Flash deal items like $29 Whoa So Soft Sweaters are perfect for layering or gifting.

• Aerie Loungewear: Leggings, bralettes, pajama sets, and robes at major discounts.

• Accessories: Stocking stuffers including socks, hats, scarves, and jewelry.

• Outerwear: Jackets, coats, and parkas included in the sale, ideal for winter shopping.

AE’s Black Friday 2025 Ad & Official Offer Terms

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AE’s Black Friday Ad Archive

What did American Eagle offer at last year’s Black Friday sale? How about two years ago? Follow the links below to view some of their previous Black Friday ads to compare the deals.

• 2025: Page 1, 2, 3 and 4.
• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2 and 3.
• 2020: Page 1, 2 and 3.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1.
• 2016: Page 1 and 2.
• 2015: Page 1.
• 2014: Page 1 and 2.

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Questions & Comments

What are you planning on picking up this year at AEO over Thanksgiving weekend? Let us know in the comments section below.

Updated on Saturday, November 15, 2025: Here in 2025, American Eagle is once again expected to launch its Cyber Monday event right after their Black Friday sale ends. Here’s a look at the deals usually appear and when the event is expected to take place.

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Cyber Monday 2025 Sale Dates

American Eagle has followed a pattern for years, starting Cyber Monday deals the day before the official date. In 2025, that means the sale is expected to kick off on Sunday, November 30, 2025 and end on Monday, December 1, 2025 or until items sell out. The event is expected to run exclusively at ae.com.

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What Discount Levels To Expect

For 2025, the store is likely to repeat offers similar to last year’s event. That includes 40 to 50% off across American Eagle and Aerie lines, with jeans, sweatshirts, and new arrivals all part of the promotion. Sweatshirts in particular often reach the 50% mark, making them one of the better categories to look out for. Free shipping usually kicks in on orders over $75. Clearance sections may see markdowns stacked on top of these base discounts, with some items reaching as much as 70% off.

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Featured Deals From Last Year

Last year, a Whoa So Soft crew neck sweater dropped from $49.95 to $29. A barrel jean style went down to around $30, which was roughly 40% off. Aerie sweaters and quarter-zip sweatshirts also sold for $29, about half their original price. Even smaller accessories like slip-on slippers were included, falling from $45 to $27. Outerwear such as faux fur jackets and sherpa pullovers were also discounted around 40%.

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Possible Exclusions

There are always a few caveats to keep in mind. Many of the best deals are marked as final sale, meaning they can’t be returned or exchanged. Some new arrival pieces, especially collaborations, may be excluded. Stock can also vary by region, which means not every deal appears everywhere.

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Last Year’s Cyber Monday Ad

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Cyber Monday Ad History

You’ll find an archive of the last few years of American Eagle Outfitters’ Cyber Monday ad scans below — Enjoy!

• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1, 2 and 3.

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Questions & Comments

What’s on your American Eagle shopping list this Cyber Monday? Jeans? A new hoodie? Let us know in the comments.