Here in 2025, American Eagle is once again expected to launch its Cyber Monday event right after their Black Friday sale ends. Here’s a look at the deals usually appear and when the event is expected to take place.

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When the sale is likely to happen

American Eagle has followed a pattern for years, starting Cyber Monday deals the day before the official date. In 2025, that means the sale is expected to kick off on Sunday, November 30, 2025 and end on Monday, December 1, 2025 or until items sell out. The event is expected to run exclusively at ae.com.

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What discount levels to expect

For 2025, the store is likely to repeat offers similar to last year’s event. That includes 40 to 50% off across American Eagle and Aerie lines, with jeans, sweatshirts, and new arrivals all part of the promotion. Sweatshirts in particular often reach the 50% mark, making them one of the better categories to look out for. Free shipping usually kicks in on orders over $75. Clearance sections may see markdowns stacked on top of these base discounts, with some items reaching as much as 70% off.

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Examples from past years

Last year, a Whoa So Soft crew neck sweater dropped from $49.95 to $29. A barrel jean style went down to around $30, which was roughly 40% off. Aerie sweaters and quarter-zip sweatshirts also sold for $29, about half their original price. Even smaller accessories like slip-on slippers were included, falling from $45 to $27. Outerwear such as faux fur jackets and sherpa pullovers were also discounted around 40%.

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Risks and limitations

There are always a few caveats to keep in mind. Many of the best deals are marked as final sale, meaning they can’t be returned or exchanged. Some new arrival pieces, especially collaborations, may be excluded. Stock can also vary by region, which means not every deal appears everywhere.

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Last Year’s Cyber Monday Ad

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Cyber Monday Ad History

You’ll find an archive of the last few years of American Eagle Outfitters’ Cyber Monday ad scans below — Enjoy!

• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1, 2 and 3.

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Questions & Comments

What’s on your American Eagle shopping list this Cyber Monday? Jeans? A new hoodie? Let us know in the comments.

American Eagle Outfitters’ annual Black Friday sale is just around the corner. Here’s everything you need to know about the upcoming event, including the likely sale dates, typical discounts, and tips to get the most out of your shopping experience.

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When Will the Sale Begin?

The American Eagle Black Friday Sale is expected to kick off on Wednesday, November 26, 2025, just a day before Thanksgiving. American Eagle’s retail stores across the U.S. and Canada and their site, ae.com, will likely be hosting the event. The sale is expected to run through Sunday, November 30, 2025, ending at 5:00 AM ET.

If past years are anything to go by, the Black Friday sale will immediately transition into a Cyber Monday event, offering you another few days of online-only discounts. So, if you miss out on Black Friday, you’ll still have a chance to pick up the deals.

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What Discounts Can You Expect?

American Eagle is likely to follow its tradition of offering 30% to 50% off nearly everything across the store. From classic jeans and hoodies to accessories and loungewear, this sale is expected to cover a broad range of categories.

In addition to the percentage discounts, there’s usually a range of doorbuster specials, especially on seasonal items. For example, during last year’s sale, sweaters and pullover hoodies were available for as low as $29 each. It’s reasonable to assume that similar deals will be on offer this year.

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What to Buy

American Eagle’s Black Friday Sale typically covers nearly every category, so whether you’re shopping for yourself or buying gifts, you’ll find plenty of options. Here are some popular items to keep an eye on:

1. Jeans

American Eagle’s jeans are consistently one of the most sought-after items during their Black Friday sales. Known for their superior fit and high-quality materials, these jeans are a staple in many wardrobes. Whether you prefer skinny, straight, or relaxed-fit styles, you can expect to find discounts across the board.

2. Hoodies and Sweaters

The fall and winter collections are always a highlight during Black Friday. Last year, sweaters and pullover hoodies were priced at just $29 each, and it’s likely we’ll see a similar deal in 2025. These items are perfect for layering during the colder months or as cozy gifts for family and friends.

3. Aerie Loungewear

Aerie, American Eagle’s sister brand, is known for its comfortable and stylish loungewear. From leggings and bralettes to pajama sets and robes, this category is expected to see significant discounts. Aerie products also make for great holiday gifts!

4. Accessories

Stocking stuffers like socks, hats, scarves, and jewelry are typically included in the sale. These smaller items are perfect for rounding out your holiday shopping list.

5. Outerwear

As winter approaches, outerwear becomes a priority for many shoppers. American Eagle often includes jackets, coats, and parkas in their Black Friday deals, making this the perfect time to invest in a warm, stylish layer for the season.

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Last Year’s Black Friday Ad

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AE’s Black Friday Ad Archive

What did American Eagle offer at last year’s Black Friday sale? How about two years ago? Follow the links below to view some of their previous Black Friday ads to compare the deals.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2 and 3.
• 2020: Page 1, 2 and 3.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1.
• 2016: Page 1 and 2.
• 2015: Page 1.
• 2014: Page 1 and 2.

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Questions & Comments

What are you planning on picking up this year at AEO over Thanksgiving weekend? Let us know in the comments section below.