We expect Aerie’s Cyber Monday 2025 sale to closely follow the timing and structure of past years. The event has become one of the brand’s biggest seasonal promotions, running right after Black Friday and focusing on wardrobe essentials like leggings, sweaters, bras, and loungewear. Looking at last year’s sale, here’s what we’re predicting to see this year.

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Cyber Monday 2025 Timing

Aerie’s Black Friday deals are expected to end on Saturday, November 29, 2025. Cyber Monday offers should roll out shortly afterward on Sunday morning, with most discounts running through Monday, December 1, 2025.

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Typical Discount Levels

Cyber Monday at Aerie usually means wide-ranging discounts around 40 to 50% off, exclusively at ae.com/aerie. Some categories, like clearance or seasonal sweaters, may dip even lower. Newer arrivals tend to see smaller markdowns, but they are often still included in the event. Free shipping has been another consistent feature in the past, with thresholds such as $75 minimum orders. Based on past trends, this should carry over again in 2025.

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Past Examples

Looking at 2024 and earlier sales gives a clearer picture of what is coming. Quarter Zip Sherpas sold for $29, Real Me leggings went for $25, crossover flares were $29, and Unreal Sweaters were also $29. All undies were part of a 10-for-$35 promotion. Jeans, joggers, and trousers had a flat 40% discount. Free shipping was offered online for orders of $75 or more.

There were also isolated markdowns on specific pieces that dropped much further in price, sometimes to under $20, particularly in clearance sections or limited sizes. This suggests that while the headline deal may be 40 to 50% off, deeper price cuts are possible if you look through sale categories.

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Last Year’s Cyber Monday Ad

 

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Cyber Monday Ad History

How did Aerie’s Cyber Monday sales differ these last few years? View their ad scan history below to see and compare.

• 2024: Page 1, 2, 3, 4, 5 and 6.
• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1, 2, 3 and 4.
• 2020: Page 1, 2, 3 and 4.

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Questions & Comments

Already know what you’ll be picking up at Aerie’s Cyber Monday sale this year? We’ve love to know — Leave your thoughts and comments below.

Here’s everything you can expect to see at Aerie’s upcoming Black Friday 2025 sale, including likely sale dates, potential discounts, and what deals to prioritize during this year’s sale.

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Black Friday 2025 Sale Dates

Aerie’s Black Friday Sale is expected to officially begin on Monday, November 24, 2025, giving you nearly a full week to take advantage of the discounts. You’ll be able to shop both at ae.com/aerie and at your nearest Aerie retail store.

Last year the sale continued through Thanksgiving weekend until Sunday morning, ending at 5:00 AM ET (this year that would be Sunday, November 30, 2025).

After the Black Friday sale wraps up, it’s likely that Aerie will transition into their Cyber Monday Sale, a two-day event that typically kicks off later that same day. While Cyber Monday often features similar discounts, there may be online-exclusive offers worth checking out.

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Expected Discounts

One of the standout features of Aerie’s Black Friday event is the simplicity and breadth of the discounts. In 2025, you can expect to see 40% off nearly everything storewide, based on previous years’ promotions.

Doorbuster Deals

Alongside the general storewide discount, Aerie typically sweetens the sale with a handful of doorbuster deals. One of the highlights we’re expecting is their popular undies promotion, likely priced at 10 for $35. This is a substantial savings compared to their regular price per pair, and it’s an excellent time to stock up on these everyday essentials.

Free Gift with Purchase

Aerie has also been known to offer a free gift with a minimum purchase during their Black Friday Sale. Last year, for example, shoppers who spent $125 or more in stores received a free blanket. While it’s not confirmed if a similar offer will return this year, it’s worth keeping an eye out for, especially if you’re planning a larger purchase.

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What to Buy During the Event

Given the wide-reaching nature of Aerie’s Black Friday discounts, this sale is the perfect opportunity to pick up a mix of essentials and seasonal favorites. Here’s a breakdown of what to prioritize during the event:

1. Undies

The 10 for $35 doorbuster deal on undies is always a major draw. Whether you prefer Aerie’s seamless styles, lace details, or cotton classics, this is a chance to stock up on a variety of colors and designs at a fraction of the regular cost.

2. Bras and Bralettes

With 40% off storewide, Aerie’s bras and bralettes are likely to be a hot ticket. Known for their comfort and inclusivity, these are a great option for everyday wear. Keep an eye out for their Real Me collection or seasonal styles that are perfect for layering.

3. Leggings and Activewear

Aerie’s leggings and activewear are consistently popular for their blend of style, comfort, and durability. During Black Friday, you can grab these wardrobe staples for less, whether you’re after high-waisted leggings, joggers, or workout tops.

4. Cozy Loungewear

Aerie is practically synonymous with loungewear, and their Black Friday Sale is the ideal time to upgrade your collection of cozy sweaters, oversized hoodies, and pajama sets. These pieces also make excellent holiday gifts for friends and family.

5. Accessories and Seasonal Favorites

Don’t forget to browse Aerie’s selection of cold-weather accessories, like scarves, socks, and hats, which are likely included in the sale. These affordable extras can add a touch of style to your winter wardrobe.

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Last Year’s Black Friday Ad

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Aerie’s Black Friday Ad History

Was Aerie’s Black Friday sale last year the same, better or worse than this year’s sale? Take a look at their Black Friday ad history to find out.

• 2024: Page 1, 2 and 3.
• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1 and 2.
• 2020: Page 1.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1 and 2.
• 2016: Page 1, 2, 3 and 4.

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Questions & Comments

What are you planning on getting this year at Aerie’s Black Friday sale? Or will you be waiting to shop on Cyber Monday? Let us know in the comments below.