Updated on Monday, October 12, 2026: 4moms has not announced a Black Friday 2026 sale yet, and shoppers should know that the brand has changed significantly since its older holiday events.
UPPAbaby acquired 4moms in 2024 and has since integrated the brand into its at-home product lineup at uppababy.com/4-moms/. The new Mamaroo Smart Swing is now sold as a UPPAbaby product, while UPPAbaby continues to sell a selection of legacy 4moms accessories and replacement parts.
That makes this year’s sale harder to predict from old 4moms promotions alone.
4moms Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected start | Around November 23–25 |
| Black Friday | November 27 |
| Mamaroo Smart Swing | Around $280–$315 if discounted |
| Regular Mamaroo price | $349.99 |
| Legacy 4moms accessories | 20%–25% off select items possible |
| Infant insert | Currently $29.99 |
| Replacement accessories | Possible individual markdowns |
| Where to shop | UPPAbaby and authorized retailers |
| Cyber Monday | November 30 |
These are predictions. No official 2026 Black Friday pricing has been announced.
What Happened to 4moms?
This is the biggest change shoppers need to understand.
4moms is now part of the UPPAbaby family. UPPAbaby says it acquired 4moms in 2024 and began integrating its products, technology and services into the broader UPPAbaby lineup.
The company’s current 4moms section is primarily made up of accessories and replacement products, including toy bars, power supplies, toy balls, infant inserts, bassinet sheets and playard accessories.
Meanwhile, the latest Mamaroo Smart Swing is sold directly under the UPPAbaby brand.
So for Black Friday 2026, we would watch UPPAbaby rather than waiting for a separate traditional 4moms sale.
What Did 4moms Offer in Previous Black Friday Sales?
The last major standalone 4moms Black Friday promotion came in 2024.
That sale offered 25% off select merchandise with promo code 4BFCM24. Eligible products included the mamaRoo Multi-Motion Baby Swing, rockaRoo Baby Rocker, newborn inserts, replacement seat fabrics and spare parts.
By Black Friday 2025, however, 4moms had already moved into the UPPAbaby family, and Blacker Friday did not find a comparable standalone 4moms promotion.
Because of that transition, we would not simply assume another sitewide 25%-off sale will return in 2026.
Mamaroo Smart Swing Is the Main Product to Watch
The current UPPAbaby Mamaroo Smart Swing sells for $349.99 at major authorized retailers such as Nordstrom.
It includes five motions, adjustable speeds, four soothing sounds, Bluetooth control through the UPPAbaby app and compatibility with Alexa and Google Home. UPPAbaby says it can be used from birth until 25 pounds or approximately nine months, whichever comes first.
For Black Friday, these would be our price targets:
| Mamaroo Price | Our Take |
|---|---|
| $349.99 | Regular price |
| $329.99 | Small discount |
| $299–$315 | Good |
| $280–$299 | Strong |
| Below $280 | Excellent |
A 20% discount would bring the $349.99 price down to about $280, while 25% off would put it around $262.50.
Given the product’s newer positioning under UPPAbaby, we would not count on the full 25% discount that older 4moms products received in 2024.
Accessories May Be Easier to Discount
UPPAbaby still sells a number of products carrying the 4moms name.
Current examples include:
| 4moms Accessory | Current Price |
|---|---|
| Toy Bar | $14.99 |
| Mamaroo Power Supply | $15 |
| Universal Toy Balls | $11.99 |
| Mamaroo Infant Insert | $29.99 |
| Mamaroo Sleep Bassinet Storage Basket | $29.99 |
| Mamaroo Sleep Bassinet Sheet | $14.99 |
These older accessories may be more likely to receive traditional 20%–25% Black Friday markdowns than the newest Mamaroo itself.
If you already own an older mamaRoo or rockaRoo, pay close attention to compatibility before ordering. Some replacement pieces only fit specific model numbers, and certain older parts are no longer available.
Compare UPPAbaby With Other Retailers
The new Mamaroo is sold through authorized retailers in addition to UPPAbaby.
Nordstrom currently lists the Mamaroo Smart Swing at $349.99, for example.
That means the best Black Friday deal may come from a retailer rather than directly from UPPAbaby. Amazon, Nordstrom, specialty baby stores and other authorized sellers could match the product discount while offering their own rewards, shipping or return benefits.
For warranty purposes, buying from an authorized retailer matters. UPPAbaby’s warranty information says coverage applies to products purchased from authorized 4moms retailers or distributors.
Should You Wait for Black Friday?
If you are shopping for the new $349.99 Mamaroo and do not need it immediately, waiting until Thanksgiving week makes sense.
A discount of $50–$70 would be meaningful on a product at this price. If it reaches roughly $299, we would consider that a solid holiday deal.
For inexpensive legacy accessories, waiting is less important. A 25% discount on a $15 replacement part saves less than $4, so availability and compatibility may matter more than the sale price.
When Will 4moms Black Friday 2026 Be Confirmed?
We expect any Mamaroo or remaining 4moms Black Friday offers to appear through UPPAbaby around November 23–25.
The main thing to watch is whether UPPAbaby discounts the new Mamaroo Smart Swing itself or limits its promotion to older 4moms accessories and replacement parts.
Once the 2026 promotion is announced, we’ll update this page with the confirmed Mamaroo price, sale dates and participating accessories.
Until then, you can see the previous 4moms Black Friday ads and sale history below.
Black Friday Ad History
What was featured at 4Moms’ Black Friday sale last year? What about the 2 or 3 years ago? Here’s an archive of some of their previous Black Friday ads:
- 2024: Page 1, 2 and 3.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1 and 2.
Comments
What are you planning on buying for your precious one at 4moms’s Black Friday sale this year? We’d love to know — Leave your comments below.