Updated on Thursday, November 27, 2025: 23andMe has officially launched its Black Friday 2025 sale, offering steep discounts on DNA kits and premium health services. With savings of up to 60%, this year’s deals make it a strong time to explore ancestry insights, genetic health reports, or comprehensive wellness profiles. Below is a look at the offers, pricing, and what you should know before you buy.
When Does the 23andMe Black Friday 2025 Sale End?
The Black Friday sale is now live at 23andme.com and will continue through December 8, 2025. You’ll get nearly two weeks to take advantage of the discounts, although kit quantities can be limited. To secure the best pricing, plan to order sooner rather than later.
Confirmed 2025 Discounts and Pricing
You will be able to purchase up to four kits during the promotion. This year’s offers include:
- Basic Ancestry Service – $79 (20% off)
- Advanced Ancestry + Health Service – $99 (60% off)
- Ultimate Health + Advanced Ancestry – $399 (20% off)
Subscription Renewals to Know About
Two of the premium kits include services that renew annually. You can cancel anytime, but renewal pricing is important to understand before purchasing:
- 23andMe+ Premium renews at $69 per year
- 23andMe+ Total Health renews at $199 per year
Annual renewals apply only to services that require continued access, not to the cost of the physical DNA kit itself.
Which Kit Should You Choose?
The right choice depends on your goals and how deeply you want to explore your genetics.
Choose the Basic Ancestry Service if:
- You are mainly interested in ethnicity and ancestry breakdowns
- You want a simple, low-cost introduction to DNA testing
Choose Advanced Ancestry + Health if:
- You want both lineage insights and health screenings
- You are interested in wellness traits, genetic predispositions, and carrier status
- You want the biggest savings of the sale
Choose Ultimate Health + Advanced Ancestry if:
- You want deeper analysis of how genetics may impact your health
- You prefer extensive reports, including pharmacogenetics
- You want premium data and ongoing report updates after your test is complete
Important Things to Keep in Mind
Privacy Policies
Before purchasing any genetic test, review how your DNA information will be stored and used. 23andMe provides a detailed privacy policy on its site, and reviewing it helps ensure you are comfortable with how your data is handled.
Shipping During Black Friday
High demand can cause longer delivery times. If you are buying kits as gifts, consider ordering earlier in the sale window.
Kit Limits and Quantities
Customers can purchase up to four kits. Popular bundles and services may sell out before December 8, so early ordering is recommended.
This Year’s Black Friday Ad
23andMe’s Black Friday Ad History
How did 23andMe’s Black Friday sale look like last year? And what about the year before that? Here’s a record of 23andMe’s previous Black Friday ads from the last few years:
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1.
Questions & Comments
Where do you think your ancestors come from? Do you suspect you may have some long lost siblings or close relatives somewhere out there? Let us know in the comments below.