SuperJeweler’s Black Friday 2025 sale will likely be based on past events, with similar sale dates and offers. Below is a closer look at the expected timing, the range of discounts, examples of what was offered last year, and the types of items you might want to pay attention to this time around.
Expected Black Friday 2025 Sale Dates
SuperJeweler is expected to launch its Black Friday event at superjeweler.com on Friday, November 21, 2025, a full week before the official Black Friday date. However, the deepest discounts usually land closer to Black Friday itself, with some deals carrying through Cyber Monday. Limited stock items often sell out early, so if you see something you want at a price that looks right, acting sooner rather than later is a good idea.
Typical Discount Levels
The main draw will likely be discounts of up to 50% off, with an extra 20% off already reduced items on top of that. Clearance sections could push discounts even higher, sometimes up to 70-80%, though those tend to be older or less in-demand designs. The strongest markdowns usually fall on lab grown diamonds, but you can also expect good reductions on smaller carat natural diamonds, gemstone jewelry, and classic staples like diamond stud earrings and simple solitaire rings.
What to Look For
If you are planning to shop the sale, there are a few categories worth keeping an eye on. Lab grown diamond pieces usually carry the steepest discounts, particularly earrings and solitaire rings in 14K gold. Natural diamond studs and pendants also tend to be featured, with savings in the 30 to 50 percent range. Gemstone jewelry and fashion pieces are often marked down the most in percentage terms, especially in clearance. If you prefer simple settings and popular cuts, you are more likely to find a deal that feels worth it.
Examples From Last Year
The 2024 Black Friday event included some strong deals that help set expectations for this year:
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2 Carat Lab Grown Diamond Earrings in 14K White Gold, basket setting: $1,999.99 (regularly $3,999.99, 50% off)
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3 Carat Lab Grown Solitaire Diamond Ring in 14K White Gold: $3,999.99 (regularly $6,999.99, 42% off)
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½ Carat Real Diamond Necklace in 14K White Gold: $999.99 (regularly $1,499.99, 33% off)
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1 Carat Real Diamond Stud Earrings in 14K White Gold: $1,599.99 (regularly $2,999.99, 46% off)
These examples show that lab grown pieces typically come with the largest percentage cuts, while natural diamond jewelry still sees significant, though sometimes smaller, markdowns.
Last Year’s Black Friday Ad
Questions & Comments
What are you planning on getting at Super Jeweler this Black Friday? Maybe some new gold earrings? How about a shinny diamond engagement ring? Let us know in the comments below.