Black Friday has become one of the most important times of the year to save on larger purchases, and Sleep Number has consistently been part of that. If you are considering a new smart bed or accessories, this year’s event will likely follow the same pattern as past sales, but with its own mix of offers. Here is what you can expect from Sleep Number’s Black Friday Sale in 2025 based on what has happened in previous years and what the company has already signaled.

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Black Friday 2025 Sale Dates

Sleep Number’s Black Friday 2025 sale is expected to begin on Tuesday, November 18, 2025. That is nine days before Thanksgiving. The promotions should be available both in-store and online at sleepnumber.com.

Most of the offers are likely to stay live through Cyber Monday, December 1, 2025 at 11:59 PM PT, unless stock sells out earlier. In the past, some of the most heavily discounted models and accessories did sell through before the end of the event, so timing can matter.

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Typical Discount Levels

Sleep Number usually runs a mix of discounts that vary by product category. For beds, the biggest savings are generally advertised as up to 50% off. Beyond that, you can also expect:

• Percentage discounts on smart bed series with cooling or warming features (usually around 20% off).

• Buy-one-get-one-half-off deals on accessories such as sheets and pillows.

• Around 30% off smaller items like throws or select furniture pieces.

• Free delivery with the purchase of any base.

Another consistent part of the promotion has been long-term financing. Last year Sleep Number offered 60 months special financing on smart beds with a Sleep Number credit card, and that could return for 2025.

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Beds Likely to Be Featured

The main attraction of the sale is always the smart beds. Based on last year’s lineup, here are some examples of what was discounted and may provide a sense of what to expect in 2025:

• Queen Limited Edition smart bed was marked down to $2,750 (regularly $5,499).

• Queen c2 smart bed was available for $999, a savings of $300.

• Queen i8 smart bed dropped to $2,799 (regularly $3,999).

• Smart beds with active cooling or warming were 20% off.

It is likely that Sleep Number will again highlight different models across its c-, i-, and p-series, with heavier markdowns on specific versions to draw attention.

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Accessories and Bedding

While the smart beds get most of the headlines, the accessory deals are worth noting too. Last year, the offers included:

• Buy one, get one 50% off on sheets and pillows.

• 30% off throws.

• Up to 30% off furniture.

These discounts tend to be consistent year over year, so expect to see something similar this time. If you need bedding upgrades in addition to a bed, this part of the sale can be a good opportunity.

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Financing and Delivery

Financing has been a standard part of Sleep Number’s Black Friday campaigns. In 2024, the company offered 60-month financing with fixed monthly payments when using a Sleep Number credit card. That gave buyers a way to spread out the cost of higher-end beds.

Free delivery with any base purchase has also been promoted and will likely return. Keep in mind that exclusions can apply, so reading the fine print when the sale goes live is important.

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Last Year’s Black Friday Ad

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Black Friday Ad History

How did Sleep Number’s Black Friday sale look like last year? Find out by following the links below to view their ad scan archive.

• 2024: Page 1, 2, 3, 4, 5, 6 and 7.
• 2023: Page 1, 2, 3, 4 and 5.
• 2022: Page 1, 2, 3, 4, 5, 6 and 7.
• 2021: Page 1, 2, 3, 4, 5, 6 and 7.
• 2020: Page 1, 2 and 3.

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Questions & Comments

How long have you been sleeping on your current mattress? Which Sleep Number mattress would you like to buy over Thanksgiving weekend? Let us know in the comments.