If you’re planning on shopping Puma’s upcoming Black Friday 2025 sale, here’s what you should know about when it typically starts, how long it will likely last, what kinds of discounts we usually see, and some examples of last year’s deals.
Black Friday 2025 Sale Dates & Timing
Puma has been pretty consistent with when they start their Black Friday promotions. Based on last year’s schedule, Puma’s Black Friday 2025 sale is expected to kick off at puma.com on Tuesday, November 18, 2025. That’s nine days before Thanksgiving and ten days before Black Friday itself, which falls on November 28 this year.
If the pattern continues, the sale will run through the holiday weekend and wrap up on Sunday, November 30, 2025. After that, Cyber Monday is expected to bring its own set of offers on December 1, 2025, which in past years included even better discount stacking opportunities.
Typical Discounts & Codes
Looking back at 2024, the structure of the sale was pretty straightforward. Puma offered up to 60% off select items throughout the Black Friday period. On top of that, they layered in coupon codes on the biggest shopping days.
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Black Friday itself came with an additional 20% off sitewide when you used the promo code FRIDAY at checkout.
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Cyber Monday was slightly better. Puma offered the same up to 60% off select styles but stacked an extra 25% off with the code CYBER.
If 2025 follows the same model, the best single day to shop will likely be Cyber Monday.
Typical Terms and Exclusions
Last year’s fine print is a good indicator of what to expect this year. The key points were:
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No minimum purchase required for the discount to apply.
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Cannot be combined with other promotions, offers, or coupons.
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Excluded past purchases, gift cards, and account payments.
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Could not be combined with employee discounts.
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Subject to product availability and credit approval.
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Puma reserved the right to cancel or adjust orders due to pricing or technical errors.
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Standard return and exchange policies applied.
These are pretty standard for major retailers during Black Friday, but it’s worth keeping in mind.
Discount Levels in Context
The “up to 60% off” headline sounds big, but it’s important to look at how that breaks down. Not everything gets 60% off. Typically:
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30% to 40% off applies to core and popular items like mainstream sneakers.
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50% to 60% off usually applies to end-of-season products, older colorways, or items that are being phased out.
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The extra Black Friday or Cyber Monday codes push these discounts further, so a shoe already marked down 40% could effectively be 52% off after applying the Black Friday 20% coupon, or 55% off with the Cyber Monday 25% code.
Examples From 2024
To give a clearer idea, here are some real examples from last year’s Puma Black Friday and Cyber Monday sales:
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RS-X Efekt Sneakers: Originally $120, dropped to around $72 (40% off), then went down further with coupon stacking.
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Suede Classic XXI Sneakers: Retail $75, marked down to about $45, then further reduced with sitewide codes.
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Cali Dream Sneakers (Women’s): Priced at $90, reduced to $54 before coupon stacking.
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Essentials Logo Hoodie: Regularly $55, went on sale for around $33, then an extra percentage off applied.
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Training Joggers: Original $60, sale price closer to $36, then further reduced with promo code.
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Backpacks and Duffels: Many in the $25–$30 range after markdowns, with coupon codes dropping them even lower.
Shipping and Returns
During Black Friday, Puma tends to stick with its standard shipping rules. Orders over $60 ship free within the U.S., while orders under that threshold carry a standard fee. For territories and APO/FPO addresses, shipping fees applied.
Returns were handled under their normal policy, which usually allows items to be sent back within 45 days as long as they are unworn and in original condition. Sale items were included in the return policy unless specifically marked as final sale.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Puma’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2 and 3.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1, 2 and 3.
- 2014: Page 1, 2 and 3.
Questions & Comments
What new gear are you planning on picking up this Thanksgiving weekend at Puma? Let us know in the comments below.