Peet's Coffee Black Friday 2025 Sale - What to Expect & When

Every year, Peet’s Coffee runs a big Black Friday event online, and 2025 should be no different. Here’s a look at everything you can expect to see this year, from timing and discounts to product suggestions and predictions based from last year’s event.

Black Friday 2025 Timing and Duration

For 2025, the most likely schedule looks like this:

Sale start: Thursday, November 27, 2025 (that’s on Thanksgiving Day)
Sale end: Monday, December 1, 2025 (Cyber Monday)

Peet’s generally runs their Black Friday sale as a single continuous event rather than splitting it into multiple phases. However, Cyber Monday often gets its own small add-on deal, like the free gift with purchase they offered last year.

While the official end date will be December 1, items are sold in limited quantities. Once popular products sell out, it’s possible the item will not restock during the event.

Expected Discount Structure

If history repeats itself, the 2025 Black Friday offer will look like this:

25% off all one-time purchases on peets.com.
25% off the first six shipments of a new Peet’s subscription.
Free shipping on orders over $25.

You’ll need to enter the promo code at checkout to get the discount. Last year’s code was BF2024, so 2025 will probably follow the same pattern with BF2025.

The discount applies to your subtotal before taxes and shipping. Peet’s allows multiple uses of the promo code during the event, so you don’t have to place everything in a single order.

Subscription Discounts

One of the more unique parts of Peet’s sale is the subscription discount. In 2024, new subscriptions received 25% off the first six shipments. After those first six, regular pricing applied.

Existing subscribers could also get in on the deal, but only for add-on items. They could add extra products to an upcoming subscription shipment at the same 25% off rate. The process was a bit specific: you had to log in, add the products to your next shipment, and then hit “Send Now” in your subscription dashboard to lock in the discount.

What’s Likely Excluded

Peet’s always has some exclusions during Black Friday, and these are likely to repeat in 2025:

No discount in physical Peet’s Coffee bars or licensed locations (like airports or supermarkets).
No purchases through the Peet’s App or order.peets.com.
No discount on coffee bundles or Peet’s gift cards.
No combination with other offers.
No Peetnik Rewards points earned on sale purchases.

Possible Cyber Monday Bonus

On Cyber Monday 2024, Peet’s offered a free 8 oz. bottle of Ultra Coffee Concentrate with any online purchase of $150 or more. You had to add the item to your cart and meet the spending requirement before taxes and shipping.

That extra incentive ran only on Cyber Monday and could not be combined with other gifts or promotions. While Peet’s hasn’t announced anything for 2025, it’s reasonable to expect a similar “free gift with purchase” deal.

Last Year’s Black Friday Ad

We’re also tracking the deals coming at other coffee shops and brands this Thanksgiving weekend. Be sure to check out the latest Black Friday news coming from Keurig, Starbucks and illy.