If you’ve been waiting to restock your skincare or try something new from Olay, Black Friday is usually one of the best times to do it. Here’s a look at what to expect this year, including likely sale dates, product picks, and how much you can typically save.
When Will Olay’s Black Friday Sale Start in 2025?
In 2025, their sale is expected to begin on Friday, November 21, 2025 for Club Olay members at olay.com (that’s a week before Black Friday). Club Olay is free to join, so it’s worth signing up if you want early access. Everyone else will likely get access starting on Thanksgiving Day, which falls on Thursday, November 27 this year.
The sale typically runs through Cyber Monday, which is December 1 in 2025.
Expected Discounts in 2025
Olay’s Black Friday sale structure doesn’t change much from year to year, so it’s likely we’ll see the same kinds of discounts this time around. In 2025, the site-wide offer is expected to be 20% off, which usually applies to just about everything, including full-price moisturizers, serums, and cleansers.
In addition to the site-wide offer, there’s usually a clearance section with deeper markdowns. Expect up to 50% off on select products in that part of the sale. These are usually products that are being discontinued or repackaged, so once they sell out, they don’t come back.
Shipping is usually free on orders over a certain amount (around $25 or so), but that can vary depending on your location or if you’re part of Club Olay.
Last Year’s Sale Examples
Here are a few examples of the featured deals from the 2024 Olay Black Friday event:
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Regenerist Micro-Sculpting Cream: Originally $32.99, marked down to $26.39 with the 20% off discount.
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Retinol24 Night Serum: Listed at $38.99, reduced to $31.19.
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Vitamin C + Peptide 24 Moisturizer: Regularly $29.99, dropped to $23.99.
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Ultimate Eye Cream: Priced at $28.99, came down to $23.19.
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Clearance Items: Products in the clearance section included the Olay Cleanse Gentle Foaming Cleanser for $4.99 (originally $9.99), and some older Olay Masks items for as low as $6.49.
Bundles were also available, like a three-piece set featuring a moisturizer, serum, and eye cream for $59.99 (valued over $90), which was then discounted further with the 20% off promo.
Last Year’s Black Friday Ad
Black Friday Ad History
See below for Olay’s last few years of sale history. It’ll help you get a better idea of the types of deals they typically run over Thanksgiving weekend.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1, 2 and 3.
- 2017: Page 1.
Questions & Comments
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