If you’re planning to shopNET-A-PORTER’s upcoming Black Friday 2025 sale, here’s what to expect, including the likely sale dates, the typical discounts, and some examples of what was on sale last year.

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Likely Sale Dates for Black Friday 2025

NET-A-PORTER’s Black Friday sale is expected to kick off at net-a-porter.com on Tuesday, November 25, 2025. This is two days before Thanksgiving.

The sale usually continues through the weekend and is set to end on Cyber Monday, December 1, 2025. However, you should keep in mind that many of the best items tend to sell out quickly, sometimes within the first 24 to 48 hours. So, while the sale may officially last until Cyber Monday, it’s really only “while supplies last”.

Unlike some other retailers, NET-A-PORTER doesn’t typically do a pre-sale or preview event for Black Friday. Everything is launched at once, and no promo codes are needed. Once the sale is live, the discounted prices are already reflected on the site.

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How Big Are the Discounts?

The discounts at NET-A-PORTER’s Black Friday event can go up to 50% off on select styles. That’s pretty standard for them during this time of year. Some items will be marked down by 30% or 40%, while others reach the full 50% off.

Luxury brands usually don’t offer huge discounts, so don’t expect every item on your wishlist to be half off. Many of the biggest designer names will have smaller markdowns, or in some cases, be excluded from the sale altogether. NET-A-PORTER doesn’t usually discount new season arrivals or classic staple items like designer handbags that rarely go on sale.

Still, the 50% off section tends to have a strong mix of designer fashion, shoes, accessories, and beauty products.

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Specific Sale Item Examples from Last Year (2024)

Here are a few real examples of items that were on sale during NET-A-PORTER’s Black Friday 2024 event to give you an idea of what you might see again this year:

• GANNI Leopard-Print Crepe Wrap Dress — Originally priced at $285, it was marked down to $142 (50% off).

• Isabel Marant Lecce Belted Wool Coat — Originally $1,290, discounted to $903 (30% off).

• Golden Goose Superstar Distressed Leather Sneakers — Went from $530 to $371 (30% off).

• Chloé Woody Medium Leather-Trimmed Canvas Tote — Discounted from $1,150 to $805 (30% off).

• Aquazzura Bow Tie 85 Suede Pumps — Originally $750, marked down to $375 (50% off).

• Anita Ko 18-Karat Gold Diamond Earrings — Discounted by 20%.

• Westman Atelier Lit Up Highlight Stick — Reduced from $48 to $34 (30% off).

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Are There Any Notable Exclusions?

As with previous years, not every brand will participate in the sale. High-demand luxury brands like Chanel, Hermès, Gucci, and Louis Vuitton are almost always excluded from discounts. New arrivals and “core collection” items from other luxury houses are also likely to be left out.

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Last Year’s Black Friday Ad

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NET-A-PORTER’s Black Friday Ad Archive

An archive of Net-A-Porter’s older Black Friday ads can be found below.

• 2024: Page 1 and 2.
• 2023: Page 1 and 2.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1 and 2.
• 2019: Page 1.
• 2018: Page 1.
• 2017: Page 1, 2, 3, 4 and 5.
• 2016: Page 1.
• 2015: Page 1.

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Questions & Comments

What’s on your Net-A-Porter holiday shopping list? Do you already have something ready in your cart? Let us know in the comments below.