What to expect at Motherhood Maternity’s Black Friday 2023 Sale

We’re already looking forward to Motherhood Maternity’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Motherhood Maternity’s Black Friday sale is usually a 6 day event; it should begin on Tuesday, two days before Thanksgiving, and end on Sunday night. Then on Monday morning they typically return with a different round of offers for their Cyber Monday sale.

  • Expected BF sale start date: Tuesday November 21, 2023 (that’s 2 days before Thanksgiving).
  • Expected BF sale end date: Sunday November 26, 2023 or while in-stock inventory lasts.

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Last Year’s Black Friday Ad

Updated on Tuesday November 22, 2022: Motherhood’s Black Friday sale is officially here!

Starting now, shop motherhood.com to get up to 60% off select sale items + free shipping on all orders of $99+. Whatever else that is not on sale you can use promo code THANKFUL to get 30% off (qualifying full-priced items only).

Some exclusion may apply so see their site for official terms and conditions. Happy bargain hunting!

Ad History

Want to view some of Motherhood Maternity’s previous Black Friday ads? Then follow the links below for their ad scan archive.

  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2 and 3.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1.


Find any really good deals or coupons for Motherhood Maternity this holiday season? Then let us know the details in the comments.

One thought on “What to expect at Motherhood Maternity’s Black Friday 2023 Sale”

  1. I would like to buy a dress for a Holiday party at my workplace. It can’t be expensive as I’m due in less than three months and it won’t be of much use after that.

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