When Black Friday rolls around, most people think about TVs, laptops, and gadgets. But if you’re planning to replace your tires before winter fully sets in, it’s also one of the best times of the year to look at deals from Michelin. Their annual holiday rebate offer is expected to return this year with similar terms to what we’ve seen in the past, offering straightforward savings on new Michelin tires.
Here’s what to expect from Michelin’s Black Friday Sale in 2025, including the likely start date, where to shop, discount levels, eligible items, and more. This guide is based on previous promotions, particularly the 2024 rebate offer, and outlines everything you need to know to take advantage of the upcoming deal.
Likely Black Friday 2025 Sale Start & End Dates
Michelin doesn’t follow the same early-start trend as some big-box retailers when it comes to Black Friday. Their holiday rebate event usually kicks off just before Thanksgiving and extends through the first week of December. This year, it’s expected to begin on Wednesday, November 19, 2025, and run through Sunday, December 7, 2025.
This 19-day window gives you more time to plan their purchase, schedule tire installation, and take care of the rebate submission without rushing.
Where to Buy
The rebate typically applies only at participating Michelin tire dealers in the United States and certain U.S. territories. That includes locations in all 50 states as well as Puerto Rico, Guam, and the U.S. Virgin Islands. Some of the more well-known participating retailers include Tire Rack, Belle Tire, and regional service centers that are Michelin-authorized.
It’s important to note that purchases from warehouse clubs like Costco, Sam’s Club, and BJ’s, as well as mass merchandisers and national chain stores like Discount Tire and Big O Tires, are usually not eligible for Michelin’s rebate (at least not this manufacturer-level one). These stores may have their own separate Black Friday tire promotions, but they won’t qualify under Michelin’s official rebate program.
To qualify, you’ll need to purchase from an authorized and participating Michelin dealer. That means not just any online or local tire shop will do. Always double-check before buying.
How the Rebate Typically Works
The main offer is fairly simple. If they follow the same structure as last year, you’ll receive a $60 rebate when you buy a set of four new Michelin passenger or light truck tires that total $900.00 or more before tax and extra fees. If the tire total is $899.99 or less, you’ll get a $40 rebate instead.
The rebate often comes in the form of either a Visa Reward Card (physical card sent by mail) or a Visa Virtual Prepaid Card (delivered by email). Once you complete your purchase, you’ll need to submit the rebate request online, which includes uploading a copy of your receipt and entering purchase details.
From there, the processing time depends on the type of rebate card you choose. The physical card usually arrives in four to six weeks, while the virtual version tends to come a bit faster, in three to five weeks.
Keep in mind that the rebate only covers the cost of the tires themselves. It doesn’t include things like mounting, balancing, valve stems, or taxes. Also, any discounts applied at the time of checkout (for example, if the retailer runs a separate promotion) do affect the total used to calculate your rebate.
Discount Levels and Restrictions
Michelin doesn’t advertise massive percentage discounts like “50% off,” but their rebate structure can still result in solid savings, especially for higher-end models. A $60 rebate on a $900 set works out to about 6.7% back, while the $40 rebate on a lower purchase is closer to 4.4%.
One thing to watch out for: the rebate cannot be combined with other Michelin manufacturer offers. If Michelin is running a different rebate for winter tires, performance tires, or another campaign at the same time, you can only submit your purchase to one of them. Also, buy-one-get-one (BOGO) deals or their equivalents (like “buy three, get one free” or “get the fourth tire for $1”) make the whole transaction ineligible for the rebate.
The limit is one rebate request per qualifying tire purchase, with a maximum of three redemptions per household during the promotion period. Purchasers must be at least 18 years old to qualify.
Business purchases are not eligible — that includes sales to fleets, original equipment manufacturers, and wholesalers. It’s strictly a consumer-facing promotion.
Last Year’s Black Friday Ad
Black Friday Ad History
How did Michelin’s Black Friday sale look like last year? Were the tire rebates as good as this year? Follow the links below to view their previous ad scans to find out more.
- 2024: Page 1 and 2.
- 2023: Page 1, 2 and 3.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
Questions & Comments
Where will you be buying your next set of Michelin tires? Let us know in the comments.
Discount Tires in Phoenix.