KAY Jewelers isn’t expected to launch a separate Cyber Monday event this year. Instead, Cyber Monday will likely serve as the final day of their extended Black Friday promotion. That means shoppers can expect the same discounts and offers to continue through Monday before the sale officially wraps up.
Expected 2025 Sale Dates
KAY typically kicks off early Black Friday deals about two weeks before Thanksgiving, and if they follow last year’s schedule, 2025 should look similar:
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Early Black Friday Deals: Expected to begin around Monday, November 11, 2025, in-stores and at kay.com.
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Main Event Launch: Around Friday, November 21, 2025 (that’s a week before Black Friday itself), featuring deeper discounts and online bonus offers.
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Thanksgiving Day Flash Deal: Thursday, November 27, 2025, likely an online-only promo.
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Cyber Monday Ends the Sale: Monday, December 1, 2025, marking the final day of the Black Friday event.
No new Cyber Monday-exclusive sale is expected. Instead, the same sitewide and category-specific offers from Thanksgiving weekend should continue until midnight on Cyber Monday.
Typical Discounts to Expect
KAY’s past events point to consistent discount levels across the full Black Friday window, including Cyber Monday:
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Up to 40% off sitewide.
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Up to 60% off select online-only items.
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Extra 5% off purchases of $999+ (online only, usually starting around Nov. 21).
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$50 off $300+ (Flash Deal repeated on Thanksgiving Day and Cyber Monday).
These discounts are usually applied to ticketed prices and may not stack with other coupons or promo codes.
Likely Exclusions
Expect many of the same exclusions seen in prior years, including:
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Now & Forever diamond solitaires (natural and lab-created).
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Designer watch brands such as Movado, Tissot, and Bulova.
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Smartwatches, loose diamonds, and gemstones.
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Le Vian Vault, clearance, and pre-owned items.
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Protection plans, services, and gift cards.
KAY generally labels eligible items clearly online, so exclusions are easy to spot.
Last Year’s Cyber Monday Ad
Cyber Monday Ad History
Are you interested in seeing some of Kay’s previous Cyber Monday ads? Then follow the links below to take a look the the last few years of ad history.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1.
- 2015: Page 1.
Questions & Comments
What are you planning in picking up at Kay this Cyber Monday? Will it be for you or are you shopping for a Christmas gift? Let us know in the comments.