Joe's Jeans Black Friday 2025 Sale - What to Expect & When

If you’re someone who waits all year to stock up on your favorite denim, you’ll probably want to keep an eye on Joe’s Jeans this Black Friday. Every year, they roll out a sitewide discount that covers a wide range of products, including full-priced and sale items. And from what we’ve seen in the past few years, the sale tends to stay pretty consistent. So if you’re planning to shop this year, here’s a full breakdown of what you can expect, when to start shopping, what the deals might look like, and what kinds of items were included in the past.

When Joe’s Jeans Black Friday 2025 Sale Will Likely Start

Joe’s Jeans has a pattern, and it’s safe to expect that they’ll follow it again in 2025. Last year, early access to the Black Friday sale started on the Wednesday before Thanksgiving week—so that would place it on Wednesday, November 19, 2025 this time around.

That early access window isn’t for everyone though. It’s typically reserved for customers who are signed up for their email newsletter. If you’re on their list, you usually get a promo code that unlocks the discount before it goes live to the general public. In 2024, that code was BF30, which gave 30% off almost everything.

If you’re not signed up for their emails, the sale usually opens to everyone else just before Black Friday weekend officially begins, so you’ll still have time to shop. Based on the usual schedule, expect full access to open around Wednesday, November 27, 2025.

Where You Can Shop the Sale

You’ll be able to shop the Black Friday deal either online at joesjeans.com or at one of their regular Joe’s Jeans boutique store locations in the U.S. Just note: the sale doesn’t apply at their outlet stores, which are excluded every year.

What the Discount Will Likely Be

For the past few years, Joe’s Jeans has stuck with the same Black Friday offer: 30% off your entire purchase. That includes both regular-priced and already discounted sale items. It’s a flat discount and doesn’t require a minimum spend. Just remember that some product exclusions usually apply.

Also, the discount can’t be stacked with any other promo codes or offers. So if you’re hoping to combine it with another discount you have, it probably won’t work. The offer also doesn’t cover tax or shipping, and it won’t apply to past purchases.

When the Sale Ends

The Black Friday sale at Joe’s Jeans usually runs for about two weeks, overlapping with both Black Friday and Cyber Monday. If they follow the same timeline as last year, the sale will likely end at 11:59 PM PST on Tuesday, December 2, 2025, or earlier if items sell out.

Some of the most popular items do tend to go fast, especially in common sizes. So if there’s something you’ve been watching for a while—like a pair of high-rise skinny jeans or one of their signature denim jackets—it’s better to shop earlier rather than later.

What’s Usually Included in the Sale

One of the good things about Joe’s Jeans’ Black Friday sale is that it usually applies to a wide range of items, not just old inventory or discontinued products.

In past years, the 30% off discount applied to:

Full-price denim: Including men’s and women’s styles like skinny, straight, bootcut, flare, wide-leg, and cropped jeans.
Sale denim: Items already marked down got the extra discount, too.
Non-denim apparel: This included basics like tees, tanks, blouses, sweaters, jackets, and sweatshirts.
Outerwear: Trench coats, puffers, and leather jackets were part of the sale.
Accessories: Things like belts, bags, and scarves were discounted as well.

It’s worth noting that while most items are included, exclusions do exist, especially on newer arrivals or specialty collaborations. These exclusions are usually listed in the fine print on the site when the sale goes live.

Examples of Sale Items from Last Year

Here are some examples of what was included in the 2024 Black Friday sale, which gives a good idea of what might return in 2025:

The Hi Honey Bootcut Jeans: Originally $198, down to around $138.60 after the 30% discount.
The Ozzie High-Rise Cutoff Shorts: Priced at $118, brought down to around $82.60.
The Charlie High-Rise Skinny Ankle in Classic Wash: Regularly $178, dropped to $124.60.
Midweight Utility Jacket: On sale from $228, lowered to about $159.60.
Men’s Brixton Straight + Narrow Fit Jeans: Full-priced at $178, dropped to $124.60.
Oversized Denim Jacket: Was $248, came down to around $173.60.
Long Sleeve Pocket Tees and Layering Basics: Usually around $58 to $88, down to between $40.60 and $61.60.
Lightweight Joggers: Priced at $98, went down to about $68.60.
Simple leather belts: Dropped from $88 to roughly $61.60.

These were available both online and in boutique stores and they reflected the full 30% off discount across all eligible categories.

Other Things to Keep in Mind

While Joe’s Jeans doesn’t complicate their Black Friday sales too much, there are a few important things to remember:

Returns and Exchanges: Sale items are usually still eligible for returns, but it’s always good to double-check their return policy during promotional periods. Sometimes brands tweak those rules during major sales.
Shipping: Standard shipping costs usually still apply unless there’s a separate free shipping promotion running at the same time.
Stacking Codes: You can’t combine the Black Friday discount code with any other offer or promotion. One code per order.
Inventory Moves Fast: Items and sizes do sell out, especially on popular fits and washes. Once something’s gone, it may not get restocked in time.