Every year around Thanksgiving, Hallmark kicks off one of its biggest sales of the season—its annual Black Friday sale. If you’re into Christmas cards, holiday decor, or cute gifts, this is a sale worth knowing about. Based on past years, including 2024, we have a pretty good idea of what to expect for 2025. Here’s a breakdown of when the sale will likely start, what kinds of items will be on sale, how much you can expect to save, and examples of actual discounts from last year to help you plan your shopping.
Expected Black Friday 2025 Sale Dates
Hallmark’s Black Friday 2025 sale is expected to begin on Monday, November 24, 2025, which is the Monday of Thanksgiving week. This matches the timing of last year’s sale, which also started the Monday before Thanksgiving. The event typically runs straight through Cyber Monday, which falls on December 1, 2025 this year.
This gives you a full week to browse and buy, rather than being limited to just one or two days. It’s an online-only sale at hallmark.com—so don’t expect to see the same deals in physical Hallmark Gold Crown stores.
Expected Discount Levels
For 2025, you can expect a sitewide discount of 20% off thousands of items. That’s in line with what they offered last year and the year before. It’s a flat discount across many categories, making it easy to understand and apply, with no complicated tiered offers or promo codes to figure out.
However, there are some limits. In past years, Hallmark Keepsake Ornaments were usually excluded from the sale, and that will likely be the case again this year. Other exclusions may apply too, so it’s best to check their website once the sale is live for the complete terms and conditions.
What Will Be on Sale
Hallmark’s Black Friday sale typically covers a wide range of holiday and gift-related merchandise. Here’s a general list of what you can expect to find marked down:
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Christmas Cards (boxed sets and singles)
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3D Pop-Up Cards
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Holiday-Themed Plush Toys
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Christmas Ornaments (excluding Keepsake line)
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Wrapping Paper and Gift Bags
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Tea Towels and Home Decor
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Musical Figurines
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Holiday Plates and Tableware
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Photo Cards
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Throw Blankets and Pillows
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Seasonal Storybooks for Kids
The range is wide enough to make the sale worth browsing whether you’re buying gifts or just topping up your holiday supplies.
Examples of Last Year’s Deals
Looking at the 2024 sale gives us a clear idea of what might be offered again in 2025. Here’s a breakdown of some real deals Hallmark featured last year, along with their regular and sale prices:
Books & Kids’ Items
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The Gift-Giving Bandit of Snowy Snowgate Book
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Sale: $4.79
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Regular: $5.99
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Dr. Seuss’s How the Grinch Stole Christmas Grinch on Sled Musical Plush (9.5”)
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Sale: $31.99
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Regular: $39.99
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Peanuts Team Santa Snoopy Plush With Sound and Motion
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Sale: $31.99
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Regular: $39.99
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Cards (Singles and Specialty)
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Vintage Kissing Santa and Mrs. Claus Romantic Christmas Card
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Sale: $4.47
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Regular: $5.50
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Snow Big Deal Vintage Snowman Money Holder Christmas Card
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Sale: $2.39
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Regular: $2.99
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Merry Christmas Spinning Tree Musical 3D Pop-Up Card
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Sale: $11.19
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Regular: $13.09
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Vintage Ho. Ho. Ho Santa 3D Pop-Up Card
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Sale: $6.39
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Regular: $7.99
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Holiday Decor & Figurines
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Holiday Happy Tappers Musical Figurines With Motion, Set of 4
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Sale: $79.99
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Regular: $99.99
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Disney Mickey Mouse Gingerbread Nutcracker Figurine (13.5”)
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Sale: $47.99
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Regular: $59.99
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Jolly in the John Holiday Snowman With Sound
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Sale: $15.99
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Regular: $19.09
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Home & Kitchen
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Ho Ho Ho Vintage Santa and Friends Tea Towel (18×26”)
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Sale: $13.59
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Regular: $16.99
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“Joy” Wreath Holiday Dessert Plates, Pack of 8
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Sale: $3.19
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Regular: $3.90
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Peanuts Gang Portraits Holiday Throw Blanket (50×60”)
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Sale: $27.99
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Regular: $34.99
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Wrapping and Presentation
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Folk Art Wreath Flat Christmas Photo Card
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As low as: $1.49 each
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9.6” Santa Faces on Green Medium Christmas Gift Bag
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Sale: $2.79
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Regular: $3.49
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These examples show that even though Hallmark is known for premium cards and products, the discounts during Black Friday can bring many items into a very reasonable price range.
What Not to Expect
While the sale covers a lot, it doesn’t include everything. You shouldn’t expect:
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Deals in-store. These are typically online-exclusive, so visiting a Hallmark store won’t get you the same offers.
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Deals on Keepsake Ornaments. These collector items are almost always excluded.
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Stackable discounts. The 20% off is a flat sitewide discount and usually cannot be combined with other offers or coupons.
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Long return window extensions. Hallmark’s return policies are usually standard, even during holiday sales, so check the fine print before buying gifts.
Last Year’s Black Friday Ad
Hallmark’s Black Friday Ad Archive
How much could you have saved on your favorite holiday, Christmas, anniversary and birthday cards at Hallmark’s Black Friday sale last year? What else was on sale? See for yourself by following the links below to view their ad archive.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 and 13.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2021: Page 1 and 2.
- 2020: Page 1, 2 and 3.
Questions & Comments
What are you planning on buying at Hallmark’s Black Friday sale this year? Will you be shopping online or at your local Hallmark Gold Crown Store this Thanksgiving weekend? Let us know in the comments below.