If you’re planning to shop French Connection’s upcoming Black Friday sale this year, here’s everything to know: from when it’s likely to start, to what kind of discounts to expect, what’s typically included, and examples of what was on sale last year.
Likely Black Friday 2025 Sale Start & End Dates
Based on how French Connection has scheduled things in previous years, Black Friday 2025 deals will likely begin on Saturday, November 21, 2025. That’s five days before Thanksgiving. They’ve consistently launched their main sale the weekend before the holiday, giving you nearly 10 full days to browse and shop.
The sale is expected to run until the end of Cyber Monday, which this year falls on December 1, 2025. In terms of timing, you can generally expect the sale to go live early in the day (often by midnight PST) on launch day, and then expire at 11:59 p.m. PST on Cyber Monday—or earlier if items sell out.
It’s worth noting that this is an online-exclusive offer for U.S. customers, and most of the promo details have usually been limited to their U.S. website at usa.frenchconnection.com. Partner stores, international locations, and third-party retailers typically aren’t included.
Discount Levels to Expect
If French Connection sticks to last year’s structure, the main discount will likely be a flat 30% off sitewide, applied at checkout using a promo code. Last year’s code was BF30, and there’s a good chance it’ll be something similar this year. This percentage off applied to regular-priced and already-discounted items, unless otherwise marked.
In addition to the main promo, French Connection usually adds new markdowns to their sale section, where discounts can go up to 50% off. These aren’t part of the sitewide code and typically show as already-reduced prices.
Just keep in mind that “Final Sale” items are excluded from returns or exchanges, and gift cards aren’t included in the promotion. Also, the discount can’t be combined with other offers, and price adjustments on past purchases aren’t allowed.
Promo Code Rules and How It Works
If it’s anything like last year, you’ll need to manually enter the promo code at checkout. There are also some standard restrictions you should be aware of:
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Items marked as “Final Sale” are excluded from returns and exchanges.
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Gift cards are excluded.
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The promo can’t be stacked with any other offer or discount, including free shipping codes or loyalty vouchers.
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Items must be purchased through the official U.S. website.
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No price adjustments are offered for purchases made before the promo started.
If French Connection publishes an official sale ad or announcement again this year, it’ll likely include a similar set of terms.
Specific Sale Item Examples from Last Year
Here are a few exact items that were part of last year’s Black Friday deal, to give you a clearer sense of what might return in 2025—either as repeat listings or similar seasonal styles.
For Women:
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Adalyn Recycled Wool-Blend Coat – Originally $298, marked down to $208.60 after applying the 30% off code.
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Elliot Knit Turtleneck Sweater – Originally $98, came down to $68.60.
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Ezra Crinkle Midi Dress – Retailing for $148, it dropped to $103.60 during the sale.
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Lily Mozart Crew Neck Sweater – Originally $88, available for $61.60 after discount.
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Riley Quilted Puffer Jacket – $198 full price, marked down to $138.60.
For Men:
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Textured Cotton Crew Neck Jumper – Originally $88, went to $61.60.
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Slim Fit Corduroy Shirt – Regular price $98, marked down to $68.60.
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Recycled Wool-Blend Overcoat – Priced at $278, discounted to $194.60 with promo code.
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French Connection Logo Hoodie – Normally $98, it dropped to $68.60.
Sale Section (Up to 50% Off):
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Mira Stretch Mini Dress – Already reduced from $128 to $64, no code needed.
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Oversized Stripe Sweater – Down from $98 to $49.
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Cropped Blazer in Houndstooth – Marked down 40% from $188 to $112.80.
Shipping and Returns
Shipping policies during the Black Friday period usually stay the same, but minimum order values for free shipping may apply. Last year, orders over $75 shipped for free within the continental U.S. Standard delivery times could be slightly longer due to the seasonal rush, so it’s smart to place your order earlier in the sale window if you need it by a certain date.
Returns are generally accepted within a specific window (usually 30 days), but remember: Final Sale items are excluded from returns entirely, and French Connection doesn’t offer price adjustments if you purchase something right before the promo begins.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of French Connection’s older Black Friday ads? Then follow the links below to find an archive of their previous Black Friday ad scans.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1.
Questions & Comments
What are some of your favorite finds at French Connection this holiday season? Let us know in the comments below.