FitFlop’s Black Friday 2025 sale is just around the corner. Let’s break down the details—timing, discounts, what kinds of products usually go on sale, and how long the deals typically last.
Likely Black Friday 2025 Start & End Dates
If FitFlop sticks with the same schedule they used last year, their Black Friday sale in 2025 should begin on or around Thursday, November 20, 2025, directly at fitflop.com. That’s exactly one week before Thanksgiving, which falls on November 27 this year.
The main sale will probably run through Sunday, November 30, but that’s not the end of it. FitFlop typically rolls right into Cyber Monday with either a continuation of the same offers or slightly updated ones, and it’s common for deals to last all the way through that week. So, if you don’t hit checkout right away, there’s usually a second chance—but popular sizes and colors can sell out early.
How Big Are the Discounts?
Here’s the general breakdown we’re expecting:
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40% off select sale items
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25% off nearly everything else sitewide
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Free standard shipping on orders over $79
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Free returns
Those numbers have held steady for a couple of years now, so unless FitFlop decides to shake things up, it’s reasonable to expect similar discounts this time around. Keep in mind, though, that “select items” getting the 40% markdown are usually limited to past-season or overstock styles. Most of the newer or more popular items tend to be in the 25% off range.
Also, a few exclusions usually apply—sometimes it’s limited edition items or newer arrivals. You’ll want to read the fine print or check the product listings carefully when the sale goes live.
Specific Deals From Last Year
Looking back at last year’s Black Friday event helps paint a clearer picture of what might return. Here are a few actual discounts from 2024’s sale that can give you a better sense of what to expect:
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Lulu Cross Slide Sandals – Originally $100, marked down to $60 (40% off)
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Rally Leather Sneakers – $130 regular price, discounted to $97.50 (25% off)
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Freya Faux Fur-Lined Boots – $160 dropped to $120 (25% off)
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Chrissie Slippers with Shearling – $90 down to $67.50 (25% off)
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Men’s Surfer Leather Sandals – Regularly $85, on sale for $51 (40% off)
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Gracie Rubber Pool Slides – $50 marked down to $30 (40% off)
Keep in mind, stock levels and colors can vary, and some of these may sell out early. The deeper discounts (40% range) usually apply to a limited number of SKUs and might include only certain sizes or colors.
Shipping, Returns, and Other Fine Print
FitFlop usually offers free standard shipping on orders of $79 or more, and they’ve kept that same threshold for the last few major sales, including Black Friday. They also include free returns, which is a big plus if you’re unsure about sizing.
It’s worth pointing out that not everything is always eligible for return—sometimes final sale items (especially those with the deepest discounts) might be non-returnable. So make sure to double-check the return policy on any item before you buy.
FitFlop also doesn’t typically require a promo code for their Black Friday deals. The discounts are automatically applied to eligible items once the sale begins, so you don’t need to dig around for a code or sign up for anything to access the deals.
Last Year’s Black Friday Ad
FitFlop’s Black Friday Ad History
If you need to see some of FitFlop’s older Black Friday ad scans then you’ve come to the right place! An archive from the last few years can be found below.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1 and 2.
Questions & Comments
What are your favorite shoes, boots, slippers or sandals from FitFlop? Let us know in the comments.