Updated on Friday, November 21, 2025: If you’re looking to pick up new sneakers, apparel, or athletic gear this Black Friday, Finish Line is a store you won’t want to miss. Their 2025 Black Friday sale is officially live, giving you a full week to snag deals before Thanksgiving weekend.

When Finish Line’s Black Friday 2025 Sale Starts

Finish Line has kicked off its Black Friday sale at finishline.com early this year, starting on November 21, 2025. Unlike some retailers who wait until the day after Thanksgiving, Finish Line gives shoppers a head start, though the most popular items and sizes may sell out quickly. Restocks are possible closer to Black Friday or Cyber Monday, but they are not guaranteed.

Types of Discounts to Expect

The sale offers up to 50% off on select shoes, apparel, and accessories. Some key points:

• Major sneakers: Nike, Adidas, Jordan, and ASICS are featured with discounts ranging roughly from 15% to 40%.

• Finish Line house brands and lesser-known lines often get the deepest discounts.

• Apparel and gear: Hoodies, joggers, and T-shirts are marked down significantly, typically 25–50%.

• Exclusions: New releases, limited editions, and hyped drops are generally not included.

Featured Black Friday 2025 Deals

Here’s a snapshot of some confirmed deals this year:

Men’s Shoes

• Nike Dunk Low Retro Casual Shoes – $70 (was $115)
• Air Jordan Retro 1 Mid SE – $105 (was $140)
• Nike Air Max 90 – $101.25 (was $135)
• Nike Air Force 1 ’07 LV8 – $85–$115 (was $125)
• ASICS GEL-NYC 2055 – $110 (was $130)

Women’s Shoes

• Nike Dunk Low SE – $80 (was $130)
• Nike Zoom Vomero 5 – $127.50–$170 (was $170)
• New Balance 740 – $80–$115 (was $115)
• Nike Air Force 1 ’07 SE – $70 (was $125)

Big Kids’ Shoes

• Nike Dunk Low – $65–$92 (was $95–$120)
• New Balance 1906R – $60–$95 (was $110)
• Air Jordan MVP 92 – $75 (was $110)

Apparel

• Nike Club Fleece Joggers – $45–$60 (was $60)
• Nike Club Fleece Premium Pullover Hoodie – $48.75–$50 (was $65)
• Supply & Demand Tampa Hoodie – $45 (was $60)
• Sonneti London Essential Hoodie – $20–$40 (was $40)

Accessories & Other Gear

• Nike Everyday Plus Cushioned Crew Socks (6-Pack) – $21 (was $28)
• Jordan Jumpman Backpack – $20 (was $45)
• Nike Pro Hyperwarm Balaclava Hood – $33.75 (was $45)

This Year’s Black Friday Ad

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Black Friday Ad History

Are you interested in viewing some of Finish Line’s older Black Friday ads? Then follow the links below to take a look at an archive of their ads spanning back to 2014.

• 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2023: Page 1 and 2.
• 2022: Page 1 and 2.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1 and 2.
• 2018: Page 1, 2 and 3.
• 2017: Page 1, 2, 3 and 4.
• 2016: Page 1.
• 2015: Page 1, 2, 3 and 4.
• 2014: Page 1 and 2.

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Questions & Comments

What are you planning on getting at Finish Line over Thanksgiving weekend? Let us know in the comments below.