Fanatics Black Friday 2025 Sale - What to Expect & When

Fanatics’ Black Friday Sale is one of their biggest events of the year. Based on the way Fanatics has handled things over the past several years, we can make some solid predictions about what 2025 will look like—everything from sale dates and discounts to the kinds of items you’ll probably see included. Here’s everything to expect.

When Will Fanatics Black Friday 2025 Sale Start?

Fanatics usually doesn’t wait until Black Friday itself to get the ball rolling. In the past few years, they’ve launched a pre-Black Friday event that starts well before Thanksgiving. That trend is expected to continue in 2025.

You can likely expect the pre-sale to begin at fanatics.com around the weekend before Thanksgiving, so that would be Saturday, November 22, 2025 or Sunday, November 23, 2025. This early phase often includes lower-tier discounts or rotating daily deals, like 20–25% off certain categories or featured products. It serves as a lead-up to the real highlight: Black Friday itself.

The main Black Friday event is expected to go live on Friday, November 28, 2025, likely just after midnight Eastern Time. It typically runs for 24 hours only and ends at 11:59 PM EST, or while supplies last. Fanatics refers to this as a “Flash Sale”, and it’s usually their most aggressive promotion of the year.

How Much Are the Discounts?

Fanatics has been pretty consistent with its Black Friday offer over the years. The core of the sale is 30% off sitewide, and that includes just about every major category across their store. Last year, that discount applied to jerseys, hats, t-shirts, hoodies, collectibles, autographed items, toys, and more.

To get the discount, you’ll probably need to use a promo code at checkout. In 2024, the code was BLACKFRIDAY, and there’s a good chance they’ll use the same one this year or something very similar. It’s a good idea to check the banner on the site during the sale, since that’s where the promo code is usually listed.

Just be aware that there are some exclusions and limitations. Not every item qualifies—certain high-demand products, brand-new releases, or special collaborations may be excluded. Also, some items might have quantity limits, especially when it comes to autographed merchandise or limited-edition gear.

Specific Sale Examples from 2024

To give you a clearer idea, here are some real examples from the 2024 Black Friday event that are likely to return in a similar format:

NFL Jerseys: Nike Men’s Game Jersey (e.g., Josh Allen, Buffalo Bills) — Reg. $129.99 → Sale: ~$91
MLB Jerseys: Nike Women’s Replica Jersey (e.g., Aaron Judge, Yankees) — Reg. $135 → Sale: ~$94.50
NBA Hoodies: Nike NBA City Edition Hoodie — Reg. $80 → Sale: ~$56
Autographed Photo: Signed Luka Dončić 8×10 with Fanatics COA — Reg. $250 → Sale: ~$175
Mini Helmets: Riddell NFL Mini Helmet — Reg. $34.99 → Sale: ~$24.50
T-Shirts: Fanatics Branded Vintage Team Tee — Reg. $32.99 → Sale: ~$23

Are There Any Exclusions?

Like most sitewide promotions, there are some notable exclusions to be aware of:

Gift Cards are usually not eligible for discounts.
Customized products (like custom name-and-number jerseys) might be excluded or only partially discounted.
Pre-order items are typically excluded, especially if they haven’t shipped yet.
Some high-demand drops or limited-edition collections may also be left out.

Also, some brands or merchandise licenses have restrictions that prevent full discounting, so you might see messages like “This item is excluded from promotion” during checkout.

Will There Be a Cyber Monday Sale?

Fanatics generally follows up their Black Friday Flash Sale with a separate Cyber Monday event. This one usually launches late on Sunday night and runs through Monday, December 1, 2025.

While similar, the Cyber Monday sale may have different terms—possibly a different promo code and sometimes free shipping offers or bonus deals like buy-one-get-one (BOGO) on select gear. The discount is often 25–30% off, so if you miss Black Friday, you’ll still have another shot at decent prices.

What About Shipping and Returns?

Fanatics typically offers standard shipping within a few business days, though during peak holiday times, delays can happen. Around Black Friday, they often include free shipping on orders over a certain amount, sometimes as low as $24.

As for returns, most items purchased during the Black Friday window are returnable through January 2026, but you’ll want to check the site for updated holiday return policies. Some personalized or final-sale items might be non-returnable.