EyeBuyDirect Black Friday 2021 Sale – What to Expect

Updated on Thursday October 21, 2021: There’s still some time left to go until EyeBuyDirect’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

While you may be tempted to shop EyeBuyDirect’s Black Friday “Preview” sale in the days leading up to the long weekend, historically it’s been a good idea to wait until their main Black Friday sale would begin as the deals were usually much better. Be on the lookout for the main event to start on the Wednesday before Thanksgiving and end on Sunday night. The immediately afterwards their Cyber Monday sale is expected to launch (note, last year their Cyber Monday sale was slightly better than their Black Friday sale so it may be worth risking it and waiting it out until then to shop).

  • Expected BF sale start date: Wednesday November 24, 2021 (that’s the Monday before Thanksgiving).
  • Expected BF sale end date: Sunday November 28, 2021 or while available inventory lasts.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. EyeBuyDirect’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Current Offers

A complete list of EyeBuyDirect’s current offers and coupons — all of which are available today — can be found below. Don’t shop their store or site without first taking a look at all of today’s top deals. Enjoy!

Last Year’s Black Friday Ad

Updated on Wednesday November 25, 2020: Hopefully you waited and skipped EyeBuyDirect’s Black Friday “Preview” sale that’s been going on these last few days because their main BF event is finally here… and it’s even better!

Starting now, shop eyebuydirect.com to take advantage of their buy-1 get-1 free deal + 25% off on top of that! Just don’t forget to use promo code FRIDAY at checkout to apply the savings to your order. In addition, you can sale up to 70% off on lenses and up to 30% off on frames from both Oakley and Ray-Ban with exclusive promo code GIFT4U. And as always, free returns and a 356-day product guarantee is included with any frames you buy.

The offer is valid through Sunday night, November 29, 2020 or while inventory lasts. But don’t worry if you miss it, EyeBuyDirect’s Cyber Monday sale usually has a pretty similar offer (and at times it’s even better!). Good luck and happy bargain hunting!


You can view an archive of EyeBuyDirect’s previous Black Friday ad scans by following the links below.

  • 2020: Page 1 and 2.


Which new pair of glasses are you planning on getting at EyeBuyDirect this upcoming holiday weekend? Let us know in the comments.

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