EyeBuyDirect's Black Friday 2025 Sale - What to Expect & When

Black Friday is right around the corner, and if you wear glasses or need a new pair, EyeBuyDirect’s annual sale is worth keeping an eye on. With big discounts on lenses, frames, and even sunglasses, it’s one of their biggest events of the year—and there’s a good chance it’ll be back and just as strong in 2025. Here’s what we are predicting this year.

When It All Kicks Off

Preview days – In past years, EyeBuyDirect has teased Black Friday offers a few days early. Expect “Preview” deals around Friday–Sunday, Nov 21–23, 2025.
Main sale – The official Black Friday sale is likely to open online on Tuesday, November 25, 2025, two days before Thanksgiving. That matches their usual pattern.
Cyber Monday – Expect the sale to run well into Cyber Monday, maybe through December 1 or 2, based on how they’ve handled past holiday deals.

Discount Levels to Watch

Lenses

Historically, EyeBuyDirect offers up to 50% off lenses during this sale.
Deals tend to cover everything from standard single-vision to upgrades like blue-light filtering or transition lenses.

Frames

Usually you’ll see around 30% off frames.
Premium or designer frames (Ray-Ban, Coach, Oakley, etc.) are included, often marked down heavily.

Shipping & Returns

Free shipping is standard with a promo code—last year that was HAULADAY. We’ll probably see a similar code this year.
As always, EyeBuyDirect offers free returns and a 365-day guarantee on frames.

What to Buy (and What to Skip)

Smart buys

Everyday prescription eyeglasses – grab classic acetate or metal frames with at least single-vision lenses—50% lens + 30% frame is too good to pass up.
Blue‑light readers – these are popular and often hit the 50% lens discount.
Sunglasses (with or without prescription) – especially polarized or Transitions styles, often discounted during Black Friday.
Upgrade coatings – coatings like anti-reflective or UV-block are usually included or highly discounted—just pay attention to how lenses are bundled.

Watch carefully

Designer frames – they’re included, but might have exceptions or slightly smaller discounts.
Flash sales – random one-day specials on specific frames pop up. Worth checking daily during preview and sale week.