ESET Black Friday 2025 Sale - What to Expect & When

If you’re keeping an eye on cybersecurity deals, ESET’s Black Friday sale is definitely one to watch. Every year, they offer some solid discounts on their consumer antivirus and security software around Thanksgiving. Based on what happened last year, here’s what you can expect this time around.

When Is the Sale Happening?

From past experience, ESET’s Black Friday sale usually starts a few days before the long weekend and runs through Cyber Monday. For 2025, that means the sale should be live on or around November 24, 2025 through December 1, 2025. This gives you a full week to jump on the deals, which is great if you want to shop around or need some time to decide.

What Kind of Discounts Will You See?

Last year, the headline offer was 50% off all consumer home products when purchased directly at eset.com. Expect the same deep discount this year, based on their usual pattern.

Keep in mind, 50% off usually applies to key products like:

ESET Home Security Essential
ESET Home Security Premium
ESET Home Security Ultimate

So if you’re looking to protect a few devices or want the full suite of features, these deals will cover it. Just keep in mind, last year, ESET required a promo code to get the discount (the code used was CYBER50).